{"id":30822,"date":"2023-02-21T05:07:52","date_gmt":"2023-02-21T13:07:52","guid":{"rendered":"https:\/\/alejandrorioja.com\/?p=30822"},"modified":"2023-10-16T18:49:14","modified_gmt":"2023-10-17T01:49:14","slug":"exploring-the-top-10-amazon-competitors","status":"publish","type":"post","link":"https:\/\/alejandrorioja.com\/exploring-the-top-10-amazon-competitors\/","title":{"rendered":"Exploring The Top 10 Amazon Competitors"},"content":{"rendered":"\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-0c47139d\"><h4 class=\"uagb-notice-title\">Summary<\/h4><div class=\"uagb-notice-text\">As a business owner with an online store, Amazon is your most significant competition. But besides the largest e-commerce platform, you also need to consider Amazon\u2019s competitors.\u00a0<br><br>Platforms like eBay and Alibaba and retail stores like Target and Walmart generate a sizeable number of customers and revenue. Becoming a successful e-commerce platform entails having an active community presence, going omnichannel and to different marketplaces, and having a good loyalty program.<\/div><\/div>\n\n\n\n<p>I had my fair share of purchases (sometimes impulse buying) on the largest e-commerce platform today, Amazon. Since 1994, Amazon has generated a lot of buzz.&nbsp;<\/p>\n\n\n\n<p>As the brainchild of Jeff Bezos, Amazon has changed many industries, including e-commerce, digital streaming, and cloud services.<\/p>\n\n\n\n<p>But Amazon is not the only fish in the sea. Numerous companies compete with Amazon and generate sizable revenues by offering various goods.<\/p>\n\n\n\n<p>With this post, I\u2019ll let you dive into the different competitors of Amazon. I\u2019ll also share some strategies to become one of Amazon\u2019s top contenders.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"How Amazon Makes Money\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/3nGAQWyzY94?feature=oembed&showinfo=0&rel=0&modestbranding=1&iv_load_policy=3&playsinline=1&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How Does Amazon Generate Income?<\/h2>\n\n\n\n<p>Amazon is the top-ranking large-cap e-commerce company in the world, with a <a href=\"https:\/\/www.statista.com\/statistics\/245340\/leading-large-cap-e-commerce-companies-market-cap\/\" target=\"_blank\" rel=\"noreferrer noopener\">market worth of more than $1 trillion<\/a>. But you might ponder, \u201cHow does Amazon become number one?\u201d.<\/p>\n\n\n\n<p>To answer your question, here are three key avenues Amazon generates its revenue:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">e-Commerce<\/h3>\n\n\n\n<p>Amazon started mainly as an <a href=\"https:\/\/alejandrorioja.com\/create-million-dollar-ecommerce-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> platform. Over 1.9 million sellers and over 300 million active customer accounts globally exist.<\/p>\n\n\n\n<p>During 2022\u2019s third quarter, <a href=\"https:\/\/ir.aboutamazon.com\/news-release\/news-release-details\/2022\/Amazon.com-Announces-Third-Quarter-Results\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon\u2019s net sales<\/a> rose by 15% to $127.1 billion from $110.8 billion. And it is highly suggested that Amazon&#8217;s retail e-commerce sales will total $746.22 billion globally in 2023.<\/p>\n\n\n\n<p>Amazon does this by competing with all different types of businesses worldwide. The platform also provides various product categories, service options, and delivery mechanisms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Subscription Services<\/h3>\n\n\n\n<p>Amazon\u2019s subscription services rake up the most negligible revenue for the company.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/topics\/4076\/amazon-prime\/#topicOverview\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Amazon Prime subscribers<\/a> average monthly spending of $51 to $100. Subscription services cover access to material, including audiobooks, digital video, e-books, and music, and membership costs for Amazon Prime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Amazon Web Services (AWS)<\/h3>\n\n\n\n<p>Amazon Web Services is the second-highest revenue-generating channel of the company.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/topics\/4418\/amazon-web-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWS\u2019 net sales revenue<\/a> reached its highest level of over 469 billion dollars in 2021. Services include global computing, storage, and database services for both commercial and group.<\/p>\n\n\n\n<p>Customers are charged according to the number of services they receive. For example, the storage capacity is given on demand, database, or computed services, and customers pay for a set quantity or duration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 Amazon Competitors<\/h2>\n\n\n\n<p>You may find a balanced mix of online-only business models and offline\/online offerings in the Amazon competitor list. They are all worthy competitors, thanks to their distinctive advantages.&nbsp;<\/p>\n\n\n\n<p>The main Amazon rivals are listed below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. eBay<\/h3>\n\n\n\n<p>AuctionWeb, or eBay as we now call it, started on September 3, 1995, and is headquartered in San Jose, California.<\/p>\n\n\n\n<p>eBay had <a href=\"https:\/\/ebay.q4cdn.com\/610426115\/files\/doc_financials\/2022\/q3\/Exhibit-99.1-ER-eBay-Q3-2022-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">$2.4 billion in revenue in Q3 of 2022<\/a>. The corporation also bought a central technological platform for collectibles and one of the biggest online marketplaces for trading card games, TCGplayer.<\/p>\n\n\n\n<p>But when you look at the two e-commerce platforms, you may find that the two share similar goods.<\/p>\n\n\n\n<p>The main distinction? Products can be auctioned off on eBay or sold at a set price.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.businessinsider.com\/guides\/tech\/how-to-search-for-a-seller-on-ebay\" target=\"_blank\" rel=\"noreferrer noopener\">eBay<\/a> has a distinct advantage over Amazon since it operates more like a giant yard sale than a marketplace.<\/p>\n\n\n\n<p>As a result, the retail and auction website has become a consumer internet and online services company. eBay also has the most outstanding market value internationally, more than 20 years after its founding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Alibaba<\/h3>\n\n\n\n<p>Alibaba Group, a Chinese multinational corporation founded in 1999 by Jack Ma, operates through several companies. However, the most notable of these businesses is Alibaba.com.<\/p>\n\n\n\n<p>Alibaba.com is the B2B (business-to-business) marketplace. Like Amazon, Alibaba lets retailers buy products in bulk and resell them for profit.<\/p>\n\n\n\n<p>But Alibaba neither owns the listing nor is it in charge of the transportation or storage of purchases.<\/p>\n\n\n\n<p>Businesses can access producers of various products directly through Alibaba.com. Therefore, avoiding intermediaries and saving money on unit costs.<\/p>\n\n\n\n<p>And although it&#8217;s prevalent in China, you can get lucky and find vendors in the U.S.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/225614\/net-revenue-of-alibaba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alibaba Group had a revenue<\/a> of 134.57 billion U.S. dollars during the end of their fiscal year last March 2022. However, the company had <a href=\"https:\/\/www.statista.com\/statistics\/226793\/e-commerce-revenue-of-alibabacom\/\" target=\"_blank\" rel=\"noreferrer noopener\">93.5 billion U.S. dollars in e-commerce revenue<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Walmart<\/h3>\n\n\n\n<p>Moving closer to the idea of a bargain department store, Walmart is another excellent illustration of an Amazon rival. Sam Walton established Walmart in Rogers, Arkansas, in 1962.<\/p>\n\n\n\n<p>Amazon and Walmart are constantly at odds with one another. Generally, Amazon leads online, while Walmart rules the real world.<\/p>\n\n\n\n<p>But the two companies face off against one another in every area, including innovation, digital growth, logistics, and sustainability. However, Walmart&#8217;s primary focus may still be on physical stores to ensure that its online presence keeps expanding.<\/p>\n\n\n\n<p><a href=\"https:\/\/s201.q4cdn.com\/262069030\/files\/doc_financials\/2022\/ar\/WMT-FY2022-Annual-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart generated an enormous income<\/a> in 2022 of $572.8 billion. It&#8217;s also worth noting that Walmart garnered $73 billion in net sales for its e-commerce business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Target<\/h3>\n\n\n\n<p>Target was established in 1962 in Minneapolis and currently has 1,948 physical stores. The American chain of retail stores presently holds a 350,000-person workforce and the sixth-place brand position in this market.<\/p>\n\n\n\n<p>Target may be a lesser-known brand, but the company excels at cultivating a devoted following. That&#8217;s why Target has a good chance of taking on Amazon.<\/p>\n\n\n\n<p>&nbsp;Target\u2019s e-commerce combines local, drive-up, and ship-to collection options. Other than the physical stores, Target has its e-commerce website.<\/p>\n\n\n\n<p>By revamping ToysRUs.com and adding a Disney microsite, the company is refocusing resources on the eCommerce market. In turn, Target\u2019s annual revenue was forecasted to be <a href=\"https:\/\/www.statista.com\/forecasts\/1218314\/target-revenue-development-ecommercedb\" target=\"_blank\" rel=\"noreferrer noopener\">$22,006 million in 2022<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Rakuten<\/h3>\n\n\n\n<p>Amazon is regarded as a behemoth in the U.S., but the Rakuten Group is its fiercest rival in Japan. Rakuten was founded in 1997, offering online shopping, banking, payments, investment, and even streaming (Rakuten TV).<\/p>\n\n\n\n<p>Rakuten relies on an entirely different economic strategy to support its expansion. It offers a cash-back program to entice customers to purchase its products on Rakuten rather than directly from brands.<\/p>\n\n\n\n<p>That\u2019s why the U.S.-based cash-back service Rakuten Rewards saw an <a href=\"https:\/\/rakuten.today\/blog\/fy2022-q3-results.html\" target=\"_blank\" rel=\"noreferrer noopener\">increase to 22.3 billion yen in Q3 FY2022<\/a>. On the other hand, Rakuten Group&#8217;s domestic e-commerce division brought in about <a href=\"https:\/\/www.statista.com\/statistics\/1241881\/rakuten-group-domestic-e-commerce-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">712 billion Japanese yen in revenue for 2021<\/a>.<\/p>\n\n\n\n<p>To expand internationally, Rakuten has also purchased several businesses.<\/p>\n\n\n\n<p>It bought Buy.com in the U.S. in 2010, France\u2019s PriceMinister, and Play.com in the UK. All three firms&#8217; websites now lead to Rakuten&#8217;s official web pages.<\/p>\n\n\n\n<p>Additionally, the platform operates in two market niches.<\/p>\n\n\n\n<p>First, Rakuten helps consumers who independently seek goods and services online. Second, the company allows merchants who require customers or buyers to sell their goods.<\/p>\n\n\n\n<p>Rakuten works with cutting-edge features like personalization, lower costs, and risk reduction, giving merchants a more powerful brand position.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. JingDong (JD)<\/h3>\n\n\n\n<p>Next on the list of Amazon competitors is JingDong (JD) (JingDong), a Chinese e-commerce platform established in Beijing in 1998. JingDong is famous for its successful B2C operations and robust logistics setup.<\/p>\n\n\n\n<p>It competes with Amazon and Alibaba since both allow customers to purchase things in bulk. JD\u2019s strategy includes using luxury goods as the key differentiator and positioning itself as the nation&#8217;s most dependable retailer.<\/p>\n\n\n\n<p>At the end of 2021, JD\u2019s e-commerce platform had approximately 569.7 million annual active customers. Plus, JD\u2019s revenue at the end of September 2022 was <a href=\"https:\/\/www.macrotrends.net\/stocks\/charts\/JD\/jd\/revenue\" target=\"_blank\" rel=\"noreferrer noopener\">$34.236 billion<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Otto<\/h3>\n\n\n\n<p>In Europe, Otto is one of the biggest online retailers. The company, established in 1949, began as a German mail-order business before becoming an internet retailer in 1995. As a result, making it Amazon\u2019s oldest competitor.<\/p>\n\n\n\n<p>Otto is now regarded as a one-stop store for various consumer goods. In the fiscal year 2021-2022, Otto generated <a href=\"https:\/\/www.statista.com\/statistics\/794282\/otto-e-commerce-revenues\/\" target=\"_blank\" rel=\"noreferrer noopener\">5.1 billion euros in revenue<\/a>.<\/p>\n\n\n\n<p>The Otto group rose as Germany&#8217;s second-most profitable retailer in 2020. Otto\u2019s connections with top retail brands and superior customer service are responsible for its success.<\/p>\n\n\n\n<p>Otto&#8217;s most significant market share is in the furniture and home furnishings industry. But it also carries top-name apparel, electronics brands, and sports equipment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Newegg<\/h3>\n\n\n\n<p>Although Newegg, founded in 2001, is neither eBay nor Amazon, the company is a significant player in the electronics market. Newegg offers a large selection of products at reasonable costs, from laptops to cameras.<\/p>\n\n\n\n<p>Additionally, the company provides Newegg Marketplace. The platform enables various businesses to connect with millions of shoppers across more than 50 nations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Flipkart<\/h3>\n\n\n\n<p>Flipkart, one of India&#8217;s most well-known e-commerce companies, provides an extensive range of product categories.&nbsp;<\/p>\n\n\n\n<p>The company offers furniture and electronics to fashion and electronics to gardening supplies. Also, the 2007-founded business competes with Amazon through customer service, product selection, incentive programs, and price.<\/p>\n\n\n\n<p>Additionally, Flipkart offers a unique Plus SuperCoins reward program that enables customers to accrue points for their purchases. You can exchange the coins for more savings vouchers, entertainment deals, and other items.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Etsy<\/h3>\n\n\n\n<p>For those looking to buy or sell handmade and vintage goods online, there is Etsy. The platform began in New York in 2005 and now serves people worldwide.<\/p>\n\n\n\n<p>Etsy\u2019s business model is built on three things:<\/p>\n\n\n\n<ul>\n<li>Fees charged by third-party payment processors<\/li>\n\n\n\n<li>Commissions for sales transactions<\/li>\n\n\n\n<li>Other services provided by those who sell<\/li>\n<\/ul>\n\n\n\n<p>The e-commerce platform\u2019s strategy <a href=\"https:\/\/www.statista.com\/statistics\/409371\/etsy-annual-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">generated $2.3 billion in 2021<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Small Businesses Can Rival Amazon<\/h2>\n\n\n\n<p>You&#8217;ve definitely wondered at least once as a small business owner, &#8220;How the hell can I compete with Amazon?\u201d. Amazon likely controls a sizable portion of your market share if you operate an online store or even physical stores that cater to a specific niche.<\/p>\n\n\n\n<p>The multi-million e-commerce company does really have a <a href=\"https:\/\/alejandrorioja.com\/understanding-competitive-advantage\/\" target=\"_blank\" rel=\"noreferrer noopener\">competitive advantage<\/a>. Here are some tips and tricks to be up to par with Amazon and its competitors while growing your <a href=\"https:\/\/alejandrorioja.com\/grow-customer-base\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer base<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strive for Excellent Customer Service<\/h3>\n\n\n\n<p>Treating your consumers as persons rather than just reference numbers is one of the major benefits small businesses have. Plus, when compared to Amazon, small businesses have a distinct advantage in terms of customer service.<\/p>\n\n\n\n<p>Small businesses are more likely agile and can afford to get personal, frank, and imaginative with their customer service. Simple strategies for producing positive client experiences include:<\/p>\n\n\n\n<ul>\n<li>Include handwritten messages of appreciation with your orders<\/li>\n\n\n\n<li>Directly address them and request their opinions<\/li>\n\n\n\n<li>Send relevant, customized emails<\/li>\n\n\n\n<li>Solve client problems promptly with meaningful resolutions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Go Omnichannel<\/h3>\n\n\n\n<p>Going omnichannel applies to both physical and online-only retailers. Having an omnichannel experience is crucial for winning new business and keeping hold of current clients.<\/p>\n\n\n\n<p>In addition, having an omnichannel approach has the following advantages:<\/p>\n\n\n\n<ul>\n<li>Boosts operational effectiveness<\/li>\n\n\n\n<li>Enhances sales<\/li>\n\n\n\n<li>Makes inventory turnover better<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Create a Loyalty Program<\/h3>\n\n\n\n<p>A really simple <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/11\/18\/loyalty-programs-what-works-and-what-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">loyalty program<\/a> is another method to compete with Amazon. You can consider a range of different loyalty program types depending on the type of business you operate.\u00a0<\/p>\n\n\n\n<p>Examples are:<\/p>\n\n\n\n<ul>\n<li>Point-based<\/li>\n\n\n\n<li>Tiered<\/li>\n\n\n\n<li>Paid ( &#8220;plus&#8221; or &#8220;premium&#8221; members)<\/li>\n\n\n\n<li>Spending-based<\/li>\n\n\n\n<li>Gamified programs<\/li>\n\n\n\n<li>Value-based programs (tree-planting programs)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Have an Active Community Presence<\/h3>\n\n\n\n<p>Nothing is more effective than a vibrant community. All of the major e-commerce businesses initially made their riches in this manner.<\/p>\n\n\n\n<p>Successful companies created a vibrant, engaged community around their goods and services. And small businesses like yours may also do this.<\/p>\n\n\n\n<p>Putting money into community development will help you attract more clients and transform them into brand advocates. Building a list of email addresses is crucial in this approach because it enables you to contact them frequently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Introduce Products to Other Marketplaces<\/h3>\n\n\n\n<p>You can use online marketplaces other than Amazon and sell directly from your website.<\/p>\n\n\n\n<p>Using other marketplaces is the best approach for smaller brands in niche markets. Shoppers already use these platforms to conduct online transactions, so you\u2019ll have an instant audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon\u2019s Secret to Success<\/h2>\n\n\n\n<p>If you have an online store, you must accept that you compete with Amazon. Generally, Amazon is a well-diversified business that enjoys the benefits of numerous lucrative revenue sources.<\/p>\n\n\n\n<p>The company may initially terrify new e-commerce platforms. However, your business&#8217;s size and industry are irrelevant.&nbsp;<\/p>\n\n\n\n<p>Plus, Amazon sells everything. In other words, Amazon isn&#8217;t slowing down anytime soon.<\/p>\n\n\n\n<p>But the truth is that you can outperform Amazon by developing distinctive products and valuable, individualized purchasing experiences.<\/p>\n\n\n\n<p>Enjoyed reading this post? Check out these e-commerce and business articles:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/alejandrorioja.com\/set-up-ecommerce-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Set Up Your E-commerce Business From Scratch<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/alejandrorioja.com\/amazon-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simple Amazon SEO Guide for 2023<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/alejandrorioja.com\/how-to-build-profitable-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Build a Profitable Business<\/a><\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t forget to drop a comment below with your thoughts about the Amazon competitors I listed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had my fair share of purchases (sometimes impulse buying) on the largest e-commerce platform today, Amazon. Since 1994, Amazon has generated a lot of buzz.&nbsp; As the brainchild of Jeff Bezos, Amazon has changed many industries, including e-commerce, digital streaming, and cloud services. But Amazon is not the only fish in the sea. Numerous&hellip;<\/p>\n","protected":false},"author":1,"featured_media":30825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[64],"tags":[],"lang":"en","translations":{"en":30822},"uagb_featured_image_src":{"full":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors.png",1200,675,false],"thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors.png",128,72,false],"medium":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors.png",1200,675,false],"medium_large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-768x432.png",768,432,true],"large":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors.png",1200,675,false],"1536x1536":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors.png",1200,675,false],"2048x2048":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors.png",1200,675,false],"post-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-80x75.png",80,75,true],"goodlife-thumbnail":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-80x75.png",80,75,true],"goodlife-grid":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-320x270.png",320,270,true],"goodlife-latest":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-320x225.png",320,225,true],"goodlife-latestshort":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-320x170.png",320,170,true],"goodlife-vertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-320x420.png",320,420,true],"goodlife-gallery":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-320x150.png",320,150,true],"goodlife-galleryvertical":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-320x350.png",320,350,true],"goodlife-poststyle1":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-770x433.png",770,433,true],"goodlife-thumbnail-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-40x150.png",40,150,true],"goodlife-thumbnail-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-160x150.png",160,150,true],"goodlife-thumbnail-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-20x18.png",20,18,true],"goodlife-grid-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-160x540.png",160,540,true],"goodlife-grid-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-640x540.png",640,540,true],"goodlife-grid-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-20x16.png",20,16,true],"goodlife-latest-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-160x450.png",160,450,true],"goodlife-latest-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-640x450.png",640,450,true],"goodlife-latest-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-20x14.png",20,14,true],"goodlife-latestshort-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-160x340.png",160,340,true],"goodlife-latestshort-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-640x340.png",640,340,true],"goodlife-latestshort-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-20x10.png",20,10,true],"goodlife-vertical-small":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-160x675.png",160,675,true],"goodlife-vertical-2x":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Exploring-The-Top-10-Amazon-Competitors-640x675.png",640,675,true],"goodlife-vertical-mini":["https:\/\/alejandrorioja.com\/wp-content\/uploads\/2023\/02\/Explorin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Rioja","author_link":"https:\/\/alejandrorioja.com\/author\/alerioja\/"},"uagb_comment_info":1,"uagb_excerpt":"I had my fair share of purchases (sometimes impulse buying) on the largest e-commerce platform today, Amazon. Since 1994, Amazon has generated a lot of buzz.&nbsp; As the brainchild of Jeff Bezos, Amazon has changed many industries, including e-commerce, digital streaming, and cloud services. But Amazon is not the only fish in the sea. Numerous&hellip;","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/30822"}],"collection":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/comments?post=30822"}],"version-history":[{"count":2,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/30822\/revisions"}],"predecessor-version":[{"id":30826,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/posts\/30822\/revisions\/30826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media\/30825"}],"wp:attachment":[{"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/media?parent=30822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/categories?post=30822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alejandrorioja.com\/wp-json\/wp\/v2\/tags?post=30822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}