AI agent systems · 12 years running companies

100+ AI agents
power my life.

I've spent 12 years running companies; now agents (mostly) run them for me. Here's the playbook: the code, the systems, the process. I write it all in my newsletter and blog.

28,400+ operators · every Wednesday · 1-click unsub

Revenue generated
$200M+
Pageviews
1M+/mo
Newsletter subscribers
28K+
Alejandro Rioja
Agents running today
  • Reply to Google reviewsDone
  • Send weekly newsletterSent
  • Rebalance my portfolioRunning

As referenced in

  • Forbes
  • Inc.
  • HuffPost
  • BBC
  • Mashable
  • Yahoo
  • Engadget
  • The Next Web
The courses

Want to learn how to build your first AI agent?

Track record

Real results.
Real companies.

Over the last decade I built and ran growth at: Samsara, Pickleland, Future Sharks, and Flux Chargers. From D2C ecommerce to enterprise SaaS, I've developed strategies, formulas, and workflows to achieve some great results.

Every article on this site is informed by what worked in a real, live scenario. No theory — all real case studies.

Samsara SEO pipeline
$30M → $330M
5 yrs · NYSE · 44x ROI
Organic visitors
1M+/mo
$17M+ revenue · 8 yrs
Flux Chargers DTC peak
$110k/mo
250K/mo visits · $0 ad spend · 75+ countries
Real revenue for my clients
$17M+
driven by my marketing strategies
Newsletter subscribers
28K+
operators · every Wednesday
Pickleland social views
500K/mo
20K local customers served

Three ways to work with me

Do it yourself · Course

Build the agents that run your marketing.

The same playbook behind Done, Mentioned and Quads, taught for operators who aren't developers. Your first production agent in 30 minutes, the rest in a weekend.

  • 8 modules, about 6 hours, each ending in a hands-on lab
  • The four agent patterns that ship, plus memory, tools and evals
  • 7-day refund and lifetime access
$199 $999
Get the course →
Have me build it · Website setup

Your whole site, agents included.

I build the site on your Cloudflare, wire in the agents that maintain it, and hand you the repo. They keep working after I'm gone.

  • Built and migrated in about two weeks
  • Five agents on a schedule, opening pull requests you approve
  • Your GitHub, your Cloudflare, your code — I remove my access at handoff
From $2,500
See what's included →
Not sure yet · Consultation

30 minutes on your numbers.

Bring your GA4 and Search Console. We go through them live and you leave with the three things to do first. If a bigger engagement makes sense, I'll say so; if it doesn't, I'll say that too.

  • Diagnosing a traffic drop
  • Getting cited by ChatGPT and Perplexity
  • Scoping an agent build or a content system
Book a consultation →
Weekly · The Agent Notebook

Get the AI playbook in your inbox

Battle-tested tools and workflows you can copy. Every Wednesday I share what I'm shipping for growth, marketing, sales, processes, and business — pulled straight from the brands I run.

Every Wednesday. 28,400+ operators. Zero fluff.

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