Summary
To stay ahead in a field as changing as marketing, you have to keep learning. Certifications are a cheap way to get skills that are in high demand, which could lead to more job opportunities and higher pay. While free online resources are available, targeted certification validates expertise. If getting certified excites you and opens up new job opportunities, sign up for classes and start your journey to success.
Want to move up in your marketing career but don’t have the degree or skills to get a good job that pays well?
As the field of marketing changes, certifications are a cheap way to get the information that is in demand. For some, they can lead to more job possibilities and higher wages.
But since there are so many choices, which certifications are worth the money? Don’t worry! You can take your job to the next level by getting one of these top 10 marketing certifications.
1. Digital Marketing Institute’s Digital Marketing Pro
The Digital Marketing Pro program from Digital Marketing Institute is a globally recognized certification in digital marketing. With time and money instilled in this program, it is well worth the global recognition and career opportunities it provides.
Why Go For This?
- It covers core digital marketing skills like content marketing, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and analytics.
- Completing the program earns you a dual certification from the Digital Marketing Institute and the American Marketing Association (AMA).
How to Get Started
- You must have a bachelor’s degree or equivalent work experience in a related field like marketing, communications, or business.
- Complete ten instructor-led or 16 self-paced online courses covering core areas of digital marketing.
- You have 12 months to complete the required courses and exams. Extensions are available for an additional fee.
2. Google Analytics Individual Qualification
With some preparation, you can join the ranks of over 200,000 professionals who hold the Google Analytics Individual Qualification. This versatile certification is your ticket to landing a digital marketing position or advancing your career.
Why Go For This?
- Provide you with a strong understanding of Google Analytics, the world’s most-used analytics platform.
- A Google Analytics certification on your resume can help you land an analytics-focused job or promotion.
- You’ll learn how to create custom reports, set up goals and events, analyze ecommerce data, optimize mobile apps, and more.
How to Get Started
- Complete the free Google Analytics for Beginners course. This covers the basics and helps prepare you for the exam.
- Review the exam guide, which details all topics and objectives.
- Take practice exams to get familiar with the format and experience.
- Schedule your exam on the Google Analytics certification site.
- Once you pass the 70-question, 90-minute exam, your certification is valid for 18 months.
3. Microsoft Advertising Certification
Microsoft Advertising offers a certification program for digital advertising on its platform. Earning the Microsoft Advertising Certification can be a valuable investment and help set you apart in the competitive field of online advertising.
Why Go For This?
- Help you land a job or promotion in search marketing, paid search, and online advertising.
- Covers the latest tools, reports, and best practices for Microsoft Advertising.
How to Get Started
- Go through Microsoft Advertising’s free online courses to learn the platform and prepare for the exam.
- You can schedule the Microsoft Advertising Search exam on Microsoft’s website.
- Pass the exam. The 100-question multiple-choice exam typically takes 2 to 3 hours to complete. You’ll need an 80% score or higher to pass.
- To stay certified, you must pass a new exam every two years. Microsoft Advertising releases updated exams to reflect changes to their platform and tools.
4. Hootsuite Academy Marketing Certification
The Hootsuite Social Marketing Certification provides a solid foundation for social media strategy and tactics. This certification is worth the investment for social media marketers looking to advance their careers.
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Why Go For This?
- The course covers essential topics like building a social media strategy, creating engaging content, growing your audience, and analyzing the results.
- This certification is recognized globally and can help open up career opportunities.
How to Get Started
- Enroll in the Social Marketing Training course on Hootsuite Academy. The self-paced course takes around 10 hours to complete.
- Study the video lessons and course materials.
- Apply what you’ve learned by completing realistic social media marketing tasks. Get feedback to reinforce the course concepts.
- Review and take the certification exam. You’ll get two chances to pass the exam with a score of at least 80%.
- Once you pass the exam, you’ll receive a digital badge and certificate to display your accomplishment. Your certification is valid for two years, after which you can renew by retaking the exam.
5. OMCP Digital Marketing Certification
The OMCP Digital Marketing Certification verifies your skills and knowledge in the digital marketing field. This certification requires passing three exams covering the latest strategies and tools.
Why Go For This?
- Earning this certificate will show employers you have current, in-demand skills.
- The OMCP covers both the broad scope of digital marketing and specialized areas like social media marketing, content marketing, and analytics.
How to Get Started
- Meet the prerequisites. You need at least two years of work experience in digital marketing and a bachelor’s degree.
- The OMCP certification is self-study. You’ll need to review the OMCP’s digital marketing curriculum, which covers social media, SEO, email marketing, and web analytics.
- Register and pay for the exams. The fees for the OMCP certification and exams are $395. You must register on the OMCP website.
- The OMCP requires passing three exams: two specialized area exams and one broad digital marketing concepts exam. Exams are multiple choice and short answer.
- To stay certified, you must earn continuing education credits annually and renew your certification every two years.
6. YouTube Certified
If you want to become an expert in YouTube and open up career opportunities, the YouTube Certified program is worth your time. The YouTube Certified program provides valuable knowledge and skills that can benefit individuals and brands using YouTube to connect with audiences.
Why Go For This?
- The courses teach you how to optimize your channel, improve video content, build your audience, and strengthen your brand on YouTube.
- The certification program provides the latest information to help you adapt your channel strategy.
How to Get Started
- To get started, you must meet some basic eligibility criteria, like an active YouTube channel and a Google Ads account.
- Enroll in the courses and exams for the YouTube Certified program. The courses include video lessons, readings, quizzes, and a final exam.
- Passing each exam with a score of 80% or higher earns you a certification for that topic.
7. Google Ads Marketing Certification
Google Ads certifications exhibit your skills in creating and managing Google Ads campaigns. Earning a certification in Google Ads can help boost your career as a digital marketer.
Why Go For This?
- Google Ads certifications cover various areas such as Search, Display, Video, Shopping Ads, Apps, and Measurement.
- Acquiring a Google Ads certification shows Google you are proficient in creating, managing, and optimizing advertising campaigns.
How to Get Started
- You can prepare for the exams by taking the Google Ads training courses. The courses teach you Google Ads skills through interactive lessons and hands-on activities.
- Once you complete the necessary courses, you can register for an exam. Exams are taken online at your own pace.
- If you pass an exam, you will receive an official Google Ads certification.
8. Facebook BluePrint Marketing Certification
The Facebook BluePrint certification is designed to help you master Facebook’s marketing tools and become an expert in running ad campaigns, creating content, and analyzing metrics.
Why Go For This?
- Gaining a solid understanding of Facebook marketing will allow you to reach audiences on a massive scale. The certification covers core skills across Facebook, Instagram, Messenger, and WhatsApp.
- Facebook BluePrint offers free online training courses to help improve your marketing skills. You can take interactive video lessons and download useful playbooks.
How to Get Started
- Choose your certification track. Each has a different focus, from building ad campaigns to analyzing metrics.
- Review Facebook’s online lessons, tutorials, and playbooks.
- Once you’re ready, schedule and take the certification exam. It includes both multiple-choice and open-ended questions to assess your knowledge.
- Keep your certification up to date. You’ll need to retake the exam every two years to maintain your certification.
9. HubSpot Content Marketing Certification
HubSpot Academy is the leader in inbound marketing education. Their certifications are highly valued in the industry.
Why Go For This?
- Teach you strategies for creating engaging content. You’ll learn how to write blog posts, ebooks, videos, and more that people want to read and share.
- Help you improve your content creation skills. The course covers content mapping, optimizing for search engines and social media, and measuring content performance.
How to Get Started
- Create a free HubSpot Academy account. You’ll get access to all their courses and certifications.
- Enroll in the Content Marketing Certification course. It has 12 lessons that cover content creation, optimization, and analytics.
- Complete the lessons at your own pace. Most take 30-45 minutes. You can log in and out as needed.
- Take the final exam. It has 50 multiple-choice questions. You need a score of 80% or higher to pass.
10. SEMrush SEO Toolkit Course
The SEMrush SEO Toolkit Course is one of the top marketing certifications for learning technical SEO. In fact, earning the SEMrush SEO Toolkit certification can help boost your search marketing knowledge and career.
Why Go For This?
- You’ll get a complete overview of how to optimize a website for search engines.
- You’ll learn how to conduct an SEO audit, optimize page content, build internal links, earn high-quality backlinks, and track your rankings.
- Enrollees get free access to SEMrush’s toolkit, which includes over 20 tools for keyword research, rank tracking, site audits, backlink analysis, and content optimization.
How to Get Started
- Enroll in the SEMrush SEO Toolkit course. You can purchase access on the SEMrush website.
- Study the video lessons and downloadable course materials. The curriculum covers SEO fundamentals, on-page optimization, off-page optimization, and SEO tools.
- Practice what you learn using the SEMrush toolkit.
- Review the key concepts and take the certification exam. You’ll need to pass the exam with a score of at least 80% to earn your certification.
Get the Best Marketing Certifications Today
As a marketing professional, continuous learning and improving skills are essential to career growth. While there are many free resources for learning online, a certification in your area of expertise can help validate your knowledge and skills.
The certifications discussed here are some of the top options for marketers looking to strengthen their resume and open up more career opportunities. If one of these marketing certifications appeals to you, take the next step to enroll in courses and study for the exam.
Did you like this post? If so, I recommend checking out some of my blogs that you might also enjoy:
- Everything You Need to Know About Google Certifications
- Are Google Certificates Worth Your Career Investment?
- Ultimate Digital Marketing Guide For Beginners – Alejandro Rioja
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