Weekly · Wednesdays · 28,400+ readers

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Battle-tested tools and workflows you can copy. Every Wednesday I share what I'm shipping for growth, marketing, sales, processes, and business — pulled straight from the brands I run.

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What lands in your inbox

One copyable agent. Every Wednesday.

01

A real agent I shipped

From spec to deploy. The prompt, the eval, the gotcha I hit. Steal it for your stack.

02

One growth experiment

Hypothesis, dataset, result, what I changed — pulled from the brands I actually run. No theory.

03

The operator's view

What's working across SEO, GEO, sales, ops, and content this week. What isn't. And why.

Why subscribe

You're hearing from an operator.
Not a content marketer.

Over 12 years I built and ran 11 brands — Flux Chargers ($110k/mo DTC at peak, $0 ad spend, 75+ countries), Future Sharks Brands (1M+ monthly visitors), Pickleland (the Austin pickleball facility I operate today). I scaled Samsara's SEO-sourced pipeline from $30M to $330M as their first SEO hire. Every move I share has been tested on a P&L I was responsible for.

Battle-tested tools and workflows you can implement for your business. Get the insights, get the code behind the agents I'm shipping, and my recommendations on the tools I'm using.

Ready when you are.

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