My life is run
by agents.
Not "AI-assisted." Fully agentic. 100+ Claude Code and Cowork agents run my brands, my brick-and-mortar, and this site — and I build the same systems for founders.
I build an AI agent a day to improve some part of my personal or work life.
Most started as a 20-minute itch — "why am I still doing this by hand?" — and turned into a system that just runs. Here are some of the ones working right now.
Understands my brand voice and crafts copy across blog posts, newsletters, and social media. A/B tests subject lines, buttons, and callouts to directly influence revenue. Connects to GA4 and Google Search Console to surface what's actually driving results.
Scouts the web for leads using Apollo, Smartlead, and similar tools. For inbound leads, it moves them across the funnel from initial interest to purchase — writing follow-ups, tracking touchpoints, and never letting a warm lead go cold.
Every review — 5-star or 1-star — gets a thoughtful, on-brand reply within hours. Monitors mentions across platforms, escalates real issues before they compound, and keeps our public-facing presence consistent without me having to babysit it.
Spots open court time, finds the right audience segment, writes the promotional copy, picks the best channel, and schedules the blast. It's filled slots I would have left empty just by running too busy to notice them.
Reads the P&L, flags what changed week-over-week, and explains the why in plain English. Lands in my inbox every Monday at 7am. It's replaced the mental overhead of keeping the numbers in my head at all times.
Every morning: the overnight emails worth reading, what's on the calendar, and the one thing that actually matters today. Sets the context for the day in two minutes so I start focused instead of reactive.
Connected to my accounts to drive insights on spending patterns, recurring expenses, and where money is quietly leaking. Also tracks my stock portfolio and flags what to do to maximize growth before small moves become big problems.
Twice a week: the new AI agent techniques worth stealing, distilled into what actually matters for my stack. Filters out the hype, surfaces the approaches worth testing, and keeps my toolkit moving faster than the market.
Knows all my preferences — restaurants I like, how I travel, what I reorder, who needs a follow-up. Coordinates across the other agents when tasks overlap and handles the logistics I'd otherwise carry in my head.
Writes the brief, drafts the post, translates it into 13 languages, renders the OG card, and queues it for publish. Manages the entire content pipeline for this site — including the 5,049+ posts already live.
Handles every deploy: generates OG cards, compresses assets, and runs the build pipeline without me touching a terminal. The page you're reading went live through Forge — I just approved the PR.
UCLA '17. Founder + AI agent builder. Austin operator.
I built and ran 11 brands from Austin — and today I operate Pickleland alongside the AI agent work. Every brand I built used agent systems I designed internally; now I'm taking on a small number of external engagements.
Cited in Forbes, Inc., HuffPost, BBC, Mashable. Wrote the 247-issue SEO + growth newsletter that runs alongside the agent work.
Things I'm proud of.
The internet, but you can talk to me on it.
Want agents running
your business too?
Discovery call first. I'll tell you whether an agent build is the right move — or whether a 60-minute strategy call gets you further.
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