My life is run
by agents.
100+ Claude Code and Cowork agents run my brands, my brick-and-mortar business and this site. I build the same systems for founders.
- Agents in production
- 100+
- Revenue influenced
- $200M+
- Brands built & operated
- 11
- Visitors for my clients
- 1M+/mo
I build an AI agent a day to improve some part of my personal or work life.
Most started as a 20-minute itch — "why am I still doing this by hand?" — and turned into a system that just runs. Here are some of the ones working right now.
Marketing 4
- Promote upcoming events Events Promoter
Checks PlayByPoint for Pickleland events in the next four days, drafts one bundled email, and writes a post for each matching Facebook group. Everything stays a draft until I approve it.
Fills open court time
- Reply to reviews and comments Reputation Manager
Replies to every Google review and social comment for Pickleland through Metricool, in the club's voice. Thanks the 5-stars, answers the questions, and flags the complaints that need a human.
Zero unanswered reviews
- Write the Monday marketing recap Marketing Analyst
Every Monday at 7:30am: a one-page recap of last week's Pickleland marketing — traffic, bookings, email, social and ads — with what moved and why.
Monday recap, before coffee
- Write and translate posts Editor-in-Chief
Writes a new post from the brief list, translates it into all 12 other languages, renders its OG card and drafts the LinkedIn promo — all as drafts until I say publish. It runs the pipeline behind the 5,683+ posts already live.
5,683+ posts across 13 languages
Operations & finance 3
- Prep the monthly sales tax Bookkeeper
Gathers the month's sales figures for Pickleland and drafts the sales-tax journal entry. I check it, file it and pay it.
Sales tax prepped in minutes
- Plan the quarterly team night Team Coordinator
Picks the last Saturday of the quarter with no tournament on PlayByPoint, chooses the dinner spot, pulls everyone from Gusto and sends the calendar invites.
Team night, planned end to end
- Rebalance my portfolio Financial Advisor
Once a month it asks me for fresh balances and allocations, then tells me where the portfolio has drifted and what to rebalance.
Keeps the portfolio on plan
Chief of staff 4
- Write my morning brief Chief of Staff
Every morning: the overnight summary, today's calendar, the one thing that matters today and what's waiting for my review.
First thing I read every day
- Find new AI techniques Research Analyst
Twice a week: up to three AI workflow techniques worth stealing — how each works, why it works and how I'd use it.
Three ideas, no hype
- Turn meetings into tasks Meeting Assistant
Pulls my Fireflies transcripts and turns the action items into tasks on my Done board, after I approve them.
No action item lost after a call
- Work my task board overnight Task Runner
Works through every task on my Done board that's assigned to Claude, overnight, one isolated agent per task. Nothing closes without my sign-off.
My to-do list, worked while I sleep
UCLA '17. Founder + AI agent builder. Austin operator.
I built and ran 11 brands from Austin — and today I operate Pickleland and build Alvin, an AI assistant for home-services companies, alongside the AI agent work. Every brand I built used agent systems I designed internally; now I'm taking on a small number of external engagements.
Cited in Forbes, Inc., HuffPost, BBC, Mashable. The growth work behind those mentions has generated $200M+ in revenue for clients, and the sites I run for them draw 1M+ visitors a month.
Things I'm proud of.
- Samsara SEO pipeline
- $30M → $330M
- 5 yrs · NYSE · 44x ROI
- Organic visitors
- 1M+/mo
- $17M+ revenue · 8 yrs
- Flux Chargers DTC peak
- $110k/mo
- 250K/mo visits · $0 ad spend · 75+ countries
- Real revenue for my clients
- $17M+
- driven by my marketing strategies
- Newsletter subscribers
- 5K+
- operators · every Wednesday
- Pickleland social views
- 500K/mo
- 20K local customers served
Where you can find me.
Want agents running
your business too?
Discovery call first. I'll tell you whether an agent build is the right move — or whether a 60-minute strategy call gets you further.
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Learn how to leverage AI agents for marketing, sales and product. Every week I share what I learned with 5,400+ readers.