Due to the rising pressures of job security and college loans, many of us are trying various jobs to succeed financially.
One of the most popular ways of earning money is to start your own Youtube channel. This idea is inspired by professionals such as Ryan’s World and Markiplier. They earned $22 million and $17.5 million, respectively.
Shopify recommends investing time, money, and effort to get as many views on your videos to succeed in this industry.
Sustaining this many views can be done by increasing your subscriber count. After all, the more the subscribers, the more people will share and talk about your videos.
In this article, I will show you ten tips on how to get more people to subscribe to your channel.
Before that, do watch the video below to get an idea on how to start and maintain a Youtube channel.
Tip # 1. Clean your Youtube channel
You have to perform this step if you already have an existing Youtube channel.
The goal of organizing your channel is to make sure you are cultivating a channel that you want your subscribers, viewers, and visitors to come back to.
First, you would have to look at your channel as a guest. Then, think about what kind of channel is this based on its content.
Second, figure out what parts of the channel should be deleted. For this step, think about which videos you should remove from your channel.
Third, choose the videos that you want your viewers to look at and remind you of your channel. This step can be done by promoting them in several ways, which I will explain in this article. Doing this activity every year can help keep your channel fresh and engaging to your audience.
Tip # 2. Plan your videos right
After reorganizing, think about what videos you should publish to keep it the way you want it to be.
In this section, I will elaborate on planning to upload your channel’s ideal content.
Do your research
Making the right video starts with knowing what kind of video you should make. Doing this is to visualize how you want your channel to look like towards your subscribers.
Making a Youtube video starts with watching other Youtube videos. This action will help you learn how others made theirs enjoyable enough. Think about what its topic is to which person they are trying to entertain or inform.
However, if you want to apply any of their techniques on your next video, add it with your unique spin. Doing this will not only make your videos unique but also prevent you from getting plagiarism claims in the future.
Also Read: Picking the right name for your YouTube channel
Script ahead
After learning how you should make your next video, an essential item is a script.
Writing the first version is not enough. For it to fit into what your video wants it to be, you should read it and revise it as often during this part of the process.
Doing this will help you realize how you can make your video more exciting and unique at the same time.
Add an intro and outro to your videos
Have you noticed that videos from popular YouTubers have an intro and an outro added to their every video? Why do they do this?
Adding these to every video will help people recognize you better while making your channel more professional at the same time.
There are two ways to make one: go for the budget route or spend big.
Budget intros and outros
You can ask someone on Fiverr to have both made. You can ask for as low as $10 (as you can see in the screenshot below) or go higher.
If you want to make it yourself, you can do it using MakeWebVideo. Making one starts at $80 and it makes a whiteboard-style video every time you use it.
Spending big on your intro and outro
Now, if you can spend more to make your YouTube videos better, you would need between $1,200 to $50,000. Lean Labs explained this cost and they say that the cost depends on various factors.
It can vary due to how simple or complicated you want your intro or outro to be. Aside from that, you would also have to pay for the equipment, props, and editing needed.
Make an in-house studio
After getting your own intro and outro, my next suggestion when it comes to improving your videos is to make your own in-house studio.
Creating a dedicated workspace to film your videos will make your videos consistent. Aside from that, you would save time, money, and effort to pick a place to shoot your content too.
You would need at least a simple background, studio lights, and a tripod inside to film an inside one. Further upgrades would include adding furniture, props, and audio recording setup.
Create the most memorable 10 seconds
If you don’t make your video memorable within the first 10 seconds, 20 percent of your viewers won’t watch the rest of it.
Making these seconds count will help you gain more viewers. More viewers mean you can get more subscribers. This, in turn, will help increase your reach.
Decide on the length of your videos
After debating how your video’s script is, let me give you tips if you decide to make a long video or a short one.
How to make short videos
According to Comscore, if you are planning to make a short video, keep it within 4.4 minutes. Short, snappy videos like that are the reason why viewers with shorter attention spans will stay.
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For example, if you are thinking of reviewing a set of makeup products from Brand A, you can make a series of short videos per product. Then, you can make them into a playlist.
Making a playlist based on a theme of your videos will help keep people stay on your channel. It also makes your channel organized. Doing this will also prevent anyone from leaving your channel too.
How to make long videos
After gaining traction for your short videos and their playlists, this is a good time to experiment with a video that is at least ten minutes long.
Doing this is a way to reward those who have subscribed to your channel for a long time. In addition to that, YouTube will also automatically show video advertisements within said videos. This feature allows you to gain more money through ad revenue.
Edit your videos ruthlessly
After filming your video reel, the next step is to edit your video properly. This does not only involve cutting out minor mistakes or empty space in between lines. It mostly involves making your videos to suit the direction your channel will take.
My suggestion is to not remove all mistakes you have made in front of the camera. Doing this will help make your viewers relate to you as a real person.
When editing your videos, also make space for your intros, outros, and transitions. It will help make the video less cluttered. This makes its content and message clear to anyone who watches it.
Tip # 3. Create an impressive channel trailer
One of the most important videos you would have to make is to create a trailer for your channel.
Remember how movie studios make several short clips of their upcoming romance film or action blockbuster before it arrives at cinemas? That’s the same idea you would have to use to create this special video for your channel.
Treat this as an advertisement for your channel. It needs to be a compelling video that is a minute long. Make sure to mention in that video why your channel visitors should subscribe and stay subscribed too.
Tip # 4. Add your channel watermark to your videos
In the screenshot above, notice the icon in the bottom-right corner? When you hover over it, it will show a “Subscribe” button if you haven’t followed the YouTube channel this video is.
The icon itself is called a channel watermark. It is similar to your fingerprint–a unique icon that viewers can remember your channel as. Aside from that, it is one of the many ways anyone can subscribe to your channel while they are watching YouTube.
Go to “Youtube Studio” while you are logged into your channel account. Then, go to “Settings” and find the “Branding” tab under “Channel.”
At this screen, you choose which icon you want to put as your watermark. Then, you will be asked to decide whether you want it shown at the end, at a particular time during the video, or throughout the entire video. Saving these settings will apply this setting to all your videos.
Tip # 5. Add a link to your channel whenever you upload a video
Aside from adding your watermark in, make sure to fill in the following details in your channel profile:
Doing this will help your viewers follow you on your channel’s social media pages and other relevant links that you are active. With that in mind, including your channel’s link here will help them find their way there and eventually be regular subscribers to your content.
An example of this is in Carrie Rad’s How To Stop Negative Thinking video:
Tip # 6. Upload as often as possible
This tip is vital as YouTube always promotes channels that upload content as regularly as they can. It also ties in with the fact that most people would leave a channel if its owner did not update it with newer videos as often as they can.
Maintaining this routine creates consistency. Shout Me Loud affirms this as the key for YouTube creators to form a strong relationship with their respective subscribers.
Creating this chain can start as simple as uploading one or two videos per month or week. Pace yourself effectively between videos to find out when you should add one or take a break before the next one.
Shout Me Loud also warns against breaking this rule. Doing this will hurt you and your channel’s reputation. Sadly it also affects how engaging your content is too.
Tip # 7. Increase your videos click-through rates
Just like how you edit your videos, there are several ways on how you can increase the number of clicks per video. I will discuss end screens, SEO, cards, and thumbnails as these are the most popular ways of doing it.
How to make end screens
As an example, an end screen of Clark Kegley’s channel looks like this (taken from How to Market Yourself on Social Media):
It is a screen shown in the last seconds of your video. YouTubers would put a link to their channel, a “Subscribe” button, and a different video.
This end card helps viewers think about whether they should subscribe to your channel. Aside from that, you can also convince them, after letting them think, to watch your next video.
How to make cards
Unlike end screens that show up at the end of the video, cards are shown if the user clicks on the “i” icon at the upper right-hand corner of the screen.
An example of this is a screenshot of the image below from Lia Leigh’s video entitled How to Brand Yourself on Social Media.
In her video, she used cards to display other content she has made in her channel. Doing this will help any viewer learn more about her personality through these.
Adding, modifying, or deleting cards involves going through your videos through the video manager. You can add other types of cards as well, from merchandise to surveys.
How to make unique thumbnails
Making your video as eye catching to anyone stumbling through it on YouTube starts with not only the video title. This also involves the thumbnail viewers see before they click on the video.
For example, if you looked up “seo tools” on YouTube, you can get these as search results:
Notice that they include a smiling human face in their thumbnails. Adding one in your thumbnail will help convince your viewers to take a look. This also enables you to establish your first connection to your future subscribers and viewers at the same time.
Apply SEO to your videos
SEO stands for “search engine optimization.” Applying this to your videos will help you not only make your video visible on Google but also on YouTube too.
Applying these to your videos can be done through one or more of the following tips:
- Use a popular keyword for your title
- Keep your title below 50 characters
- Add a transcript in your video
- Write an exciting and well-written video description
- Avoid writing your target keyword unnaturally in your video description
- Include the right tags for your videos
Relevant: YouTube SEO – Get more views
Tip # 8. Promote your channel to its intended audience
After you have done any of the previous tips, let’s talk about other ways you can promote your channel. I will discuss three ideas on how you can do it.
Why invest in Youtube advertising?
One of the common ways you can get more views on YouTube is to pay for ads for your channel.
You can choose to get any of the following formats to promote your channel:
- Display ads – an advertisement placed right before your viewer’s “Up next” list
- Overlay ads – a transparent ad that appears near the bottom of your video
- Skippable video ads – an advertisement shown as a video before, during, or after the main video where the user can skip after playing 5 seconds of it
- Unskippable video ads – an advertisement shown as a video before, during, or after the main video where the user cannot skip and is at most 30 seconds long
- Bumper ads – video ads that are at most six seconds long that are shown before the main video is played
- Sponsored cards – a special card that redirects you to a product that has been mentioned in the video that includes a teaser
Advertise effectively through social media
I have mentioned earlier that you can include your channel’s social media pages in your default description to attract more people. Another way to use your pages is to post your videos on each site too.
You can also write or post about your videos and channel through forums too. For example, if you made a video summarizing all the points in this article. Using that, you can expand on the number of sites you can be famous too.
Incentivize people to subscribe to your channel
Finally, this type of promotion can be combined with the other two strategies I have explained in this section. The goal here is to lure your viewers with a bait that will let them hook onto your channel as a subscriber.
Here are some of my suggested ways of doing so:
- Partner with a local business to have a contest where entering requires watching, liking, and subscribing to your Youtube channel
- Offer a discount or contest to subscriber-only viewers of your content
- Reach out to fellow YouTube content creators to have a contest together
Tip # 9. Interact with your subscribers
This final tip involves you checking on how your viewers reacted to your video. There are several ways to do this.
My first suggestion involves reading your video’s comments. Aside from learning how interested or not your viewers were, you can react to their feedback too. Doing this is your first step into earning your loyal subscriber base.
Next, you can hold live streams on YouTube once a month or every few months. It can be about answering questions from those who are watching. You can also deliver updates through a live stream to increase public interest too.
Wrapping up!
Becoming a rising YouTuber has become more competitive as the world becomes integrated with digital media and smartphones. I explained many tips on how to catch up with your fellow competitors from creating a script to looking for which YouTube content creator to partner up.
Doing any of these tips will help you attract the audience you have been planning. Trying out a workflow for your channel using these will make you look better in your future subscriber’s eyes.
Did this article help you become a better Youtuber? Read the following articles to help you strengthen your online presence:
- Learn how to increase Instagram followers
- Improve web design for your eCommerce businessT
- How to get more followers on TikTok?
Add a comment down below regarding how you increased your Youtube followers.
