Do you think that a YouTube channel name is not important? Well, think again.
Let me recount an instance.
Sometime last year, I was flitting around YouTube, for, well, not much. I was aimlessly searching until I came across this YouTube channel with an intriguing, and honestly quite funny, name.
Now, I was not a fan at first; the niche they are diving in, while it is not totally foreign to me, is not my specialty nor interest. But, over time, I grew fond of them.
I am now a subscriber to their channel for a little over a year, and will probably still be in the future. I am still not specifically interested in their niche, but I find myself searching about it sometimes.
I always click their new video releases at once, and I am proud to say that I have never missed an episode throughout my year of being a subscriber.
Looking back and upon thinking about it, I might not have been able to discover and visit their channel if the name had been any different. You can say that the channel name was a significant influence on my choice of watching them.
Due to this, I will say that the YouTube channel name is essential, and may even be directly related and attributable to the subscribers and views you have.
Youtube has become a platform for personalities and celebrities, whether established veterans or new and upcoming stars. Posting videos online has also been a career for some, a career even the youngest of kids make lucrative money off of.
The most famous ones have millions of subscribers and earn thousands of dollars per month. Over the years, they have cultivated and imparted this sense of personal connectivity and relationships with their viewers, so it is no wonder how they blew up so fast like that.
Well-known people inside of this space are dubbed as Youtubers, and these people are composed mostly of vloggers, product reviewers, and video game personalities.
Their YouTube channel names are essentially brand names now, and who would want a lousy brand name?
Of course, they will think of a catchy channel name!
However, choosing a moniker for your YouTube channel can be as difficult as choosing one for your baby. There are some pointers you can follow, however, if you want a good YouTube channel name.
Why is it important?
Remember my story? Well, your content is just one part of your branding.
Your channel name is how you are identified, called, and found inside this space. It appears on Youtube’s search results, your channel homepage, your videos, and in the comments section if you ever commented on a video.
So basically, it follows you wherever you go within Youtube. Now, you wouldn’t want to be called something uncool, would you?
That affects your “brand” negatively.
Also, your channel name is another part of your brand. It is a significant and vital part and is a sort of primer of how viewers will understand and define what the channel is about.
Your name is their first look and first impression with the channel, its content, and the value it delivers. The name must represent your brand correctly.
Channel name category
Often, the first step in generating a channel name is to choose a channel name category, which generally falls into four types.
- Brand or Business
- Explanatory or Descriptive
Let me give some examples of some great YouTube channel names for each type.
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If you are planning to be the face of your channel, then using your given name as your YouTube channel name works wonders. This works best, however, when you are already quite known even outside YouTube.
For example, Marie Forleo has a powerful personal brand, so when she created her YouTube channel, she simply named it as herself. That is one way to create a branding to make your name a brand in itself.
Brand or business
Naming your Youtube channel the same as your business is just like naming a channel with your given name. If your business brand is strong, then it would be wise to call your channel the same.
Not only will it be easy to recognize and search for, but if your business has positive news, values, reviews, and attributes to it, then the YouTube channel will carry the same prestige and power as well.
Explanatory or descriptive
A descriptive or explanatory name will show what your channel is at once. Viewers would not have to guess or expect anything else to be your content; it is literally in the name.
Take 5-Minute Crafts, for example. At a glance, you would know that these are videos about arts and crafts, which you can finish in five minutes.
With Categorical names, you would know what their niche and target audience is. For example, with The Food Ranger, you would instantly know that this channel is for foodies or those who love food.
Now, there are variations, and names may fall between two categories or none at all. When starting, though, these four divisions are enough to pinpoint the category of your channel name.
Generating a personal channel name
Understand what is in a username
Again, your username is how you are identified. Channel names are more than just being unique.
They must be creative, punchy, and easy to remember. Sometimes, a funny or intriguing nickname will be enough to get attention and makes your YouTube channel easy to find.
Incorporate your personal traits
Learning how to market yourself is a part of a Youtube channel. How would you want to portray yourself on your channel and the site as a whole?
Finding the answer to this can bring you closer to your desired moniker.
Think about your content
The traits of the content you will be having will also make an impact on choosing a channel name. For instance, if your channel will focus on the reviews of children’s movies, then you may use words the same as “family-friendly,” “for kids,” etc.
Don’t jam in too many words
Putting too many words on your username will severely impact name recall. Your viewers would have a harder time searching for you.
This is a smaller problem if you have been subscribed to by the watcher, but they will most likely come up with shorter names to call you, anyway. So right off the bat, it is better to go shorter.
Look for ways to be unique
See the photo above? They are two different channels with almost the same name.
Your name should stand out from others on YouTube. Look for ways to differentiate yourself.
Concatenations are a great way to stand out from the bunch on YouTube. You can combine your name and initials with other words to create a unique identifier.
Check out this channel MKBHD. His name is a concatenation of his initials (MKB for how Marques Brownlee sounds) and HD for the fact that he only uploads videos in HD quality.
Keep these in mind
- Avoid profanity and vulgarity. You want people to share your videos, and obscenity deters that.
- Make it easy to spell. People need to be able to find your channel.
- Make it easy to pronounce. You want to have a channel name that people can talk about without any difficulty in pronunciation.
- Do not add too many numbers and strange symbols. One or a few is enough, but too many should not even be an option.
- Take care of domain availability. Make sure that the name is available and would not be confused for another domain or name inside or outside the site.
Youtube name generators
If you still need some help and inspiration for your channel name, then you can always turn to technology for assistance. Consider the use of Youtube name generators.
A go-to tool for YouTube channel name ideas is Spinxo. Just enter the information the tool needs on the answer bars and let it do the work.
Spinxo gives you 30 unique channel names with just a click. If you did not like any of them, then click on “Spin Again” for another set of names.
Another simple tool for generating names is through the use of Name Generator. Just put in the words you would like as a prefix and suffix, then click on the “Generate YouTube Names” button.
You will have to click on the same button every time you want another suggestion because it doesn’t display more than one result at once.
Kparser is a little bit more complex than the first two tools because it deals with SEO. If you are looking for SEO-optimized and specific names, though, then there is no other tool better than this one.
Just enter seed keywords related to your target niche, and click start to see a list of SEO-related keywords. Now what you want to do is to mix and match the words, or put it in a YouTube name generator like Spinxo, for the suggestions you need.
And that is it! I hope you enjoyed this guide in creating your very own YouTube channel name.
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Did this guide help you choose a name for your YouTube channel? Let me know in the comments below.