You’ve started a blog and published valuable content for a few months, but your traffic numbers are still low. The problem is likely a lack of authority and trust in the eyes of search engines.
Now, the solution? Build high-quality backlinks to your site from authoritative domains. These authoritative links signal to Google that your content is credible and worth ranking higher.
But how do you get other sites to link to your new blog? This article will talk about some proven ways to gain authority links and boost search traffic.
1. Create Free Valuable Resources
To gain authority backlinks for a new blog, create free, valuable resources that people will want to link to. The more quality links you gain, the higher your search rankings will become. Some of these resources include:
Free Ebooks and Guides
Write an in-depth ebook or guide on your topic and offer it as a free download on your site.
Useful Tools and Resources
Develop a useful tool, template, checklist, or resource your target audience will appreciate. For example, a keyword research template, content calendar, or social media planning worksheet.
If you have expertise working well in an online video course, create a short free course to publish on your blog. Reach out to websites, bloggers, and businesses that might be interested in promoting the course to their audience.
2. Get Involved in Online PR
Online PR not only helps increase your blog’s visibility but also builds its credibility. When authoritative sites and news sources link back to your content, it boosts your blog’s authority in the eyes of search engines and readers. This, in turn, improves your blog’s search engine rankings.
Here are some tips you can get involved in online PR:
- Craft content that’s unique and newsworthy. This could include research findings, in-depth guides, or breaking industry news.
- Connect with journalists or bloggers who cover topics related to your content. Provide them with a well-crafted pitch and offer to be a resource for their stories.
- Write and distribute press releases for significant milestones or developments on your blog.
- Keep tabs on mentions of your blog or industry online. Engage in conversations and discussions to establish your authority.
3. Fill the Content Gap
One of the best ways to build authority for a new blog is by filling content gaps. This means creating posts on topics your target audience wants to read about but doesn’t already have a lot of coverage.
To find these gaps, do some keyword research. You can use free tools like Google’s Keyword Planner, Moz’s Keyword Explorer, or Ahrefs’ Keywords Explorer. Look for terms with high search volume but low competition.
Once you’ve identified some good keyword targets, search for those terms to evaluate the existing content. Look for areas where information seems sparse, outdated, or lacking depth.
These are prime opportunities to create pillar content—in-depth, thoroughly researched posts on topics your readers care about.
4. Create Infographics on Trending Topics
Infographics are visual representations of information, data, or knowledge. They make complex topics easy to understand. Creating infographics on trending topics in your industry or niche is an excellent way to get high-quality backlinks to your new blog.
Follow these steps to create linkable infographics:
- Identify trending topics in your industry by monitoring social media, search engines, news sites, and influencers. See what people are talking about and the questions they’re asking.
- Do in-depth research on your chosen topic. Gather compelling data, facts, examples, and quotes to include in your infographic.
- Group related information together. Use visuals like charts, graphs, illustrations, and icons to represent data and concepts.
- Design an eye-catching and easy-to-read infographic.
- Publish your infographic on your blog, linking to data sources and studies used. Share it on social media, in forums and groups, and pitch it to industry websites and influencers.
5. Broken Link Building
One of the best ways to build authority for a new blog is through broken link building. This involves finding broken links on other authoritative sites in your niche and offering to replace that content.
To get started, you should:
Use a Broken Link Checker Tool
This tool searches for pages in your niche that return a 404 error.
Pitch Your Idea to the Webmaster
Once you find some, pitch them your idea for a replacement article. Explain that you have a new blog in the same industry and would be happy to write high-quality content to replace their broken link.
Create Compelling Article
If they accept, write an informative and compelling article to replace their broken link. In your article, use relevant keywords and phrases for their site visitors. You should also include internal links to other posts on your blog to help search engines discover your content.
Wait Until It’s Published
When the new article is published, the linking site will replace its broken link with a link to your article. This gives you a valuable authority link from an established site, which signals to Google that your content is credible and relevant.
6. Find and Interview Top Influencers
To build authority and credibility for your new blog, focus on influencers in your niche. Reach out to industry leaders and ask for an interview to share their expertise with your readers.
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Conducting insightful interviews with influencers is a great way to provide value to your audience. In return, you can also gain valuable backlinks and exposure.
To help you find and interview top influencers, follow these tips below:
Identify Relevant Influencers
Look for those with an engaged following, active social media profiles, and a history of being quoted. Check their website and social media bios to ensure their expertise aligns well with your blog’s focus.
Reach Out and Build a Relationship
Don’t go straight to asking for an interview. First, engage with the influencers by following them on social media, commenting on their posts, and sharing their content. This helps to build familiarity and shows you genuinely follow their work.
Once you’ve established a basic relationship, send a personal email introducing yourself and your blog. Express your interest in interviewing them to share their insights with your readers.
Prepare Thoughtful Questions
Do your homework and come prepared with questions leading to valuable answers. Focus on their expertise, lessons they’ve learned, trends they see coming, and advice for others in the industry.
Share the list of questions in advance so they know what to expect. During the actual interview, be ready to ask follow-up questions to capture insightful details.
Promote the Interview
Publish the full interview on your blog and share snippets on social media to increase visibility. Be sure to link to the influencer’s website and social media profiles.
Email them to thank them again for their time and provide links to the published interview. They may also link to it from their profiles, gaining you a high-quality backlink.
7. Advanced Guest Blogging
One of the best ways to gain authority links is through guest blogging. This means contributing a blog post to another site in your niche. Many popular blogs accept guest posts and will often link back to your blog in your author bio and the post itself.
To get started with advanced guest blogging, you should:
Find Relevant Blogs
Search for blogs in your niche that accept guest posts. Look for those with a high domain authority and lots of traffic. Some ways to find these blogs include:
- Searching for “[Your Niche] blogs that accept guest posts”
- Checking listings on sites like ProBlogger, BlogDash or MyBlogGuest
- Directly contacting blogs you read and respect in your industry
Pitch Post Ideas
Once you’ve identified target blogs, email the editor or blog owner with a pitch for a guest post. Explain who you are, the topic you want to cover, and how it would benefit their readers.
Mention that you’re looking for an authority link back to your blog. Provide a draft of the post or an outline of what you’ll cover.
Write a High-Quality Post
If your pitch is accepted, write an informative and engaging blog post for your target audience. Include relevant images, examples, and links to resources.
Place a link to your blog in your author bio. Request that the blog owner also links to your site in an editor’s note at the end of the post.
Promote Your Post
Share your guest post on social media to increase traffic and gain more authority links. Track any links to your blog, as these help establish your authority.
8. Create Useful Charts & Data Tables
Creating useful charts, graphs, and data tables is a great way to build authority for your new blog. Readers and search engines love visual representations of data and statistics.
When you compile information in an easy-to-read format, it establishes you as a knowledgeable and trusted source. To do that, decide how you want to visually represent the data to make it most engaging and impactful for readers.
Some options include:
- Bar graphs: Compare amounts or values of different groups or periods. Useful for displaying trends over time.
- Pie charts: Show percentages or proportions of a whole. It helps illustrate parts of a whole concept or topic.
- Line graphs: Plot the change in a numeric value over time. Great for showing trends and changes over many years or decades.
- Tables: Organize numbers, statistics, or other data bits in a simple grid format. It is useful when you have many data points to convey.
9. Engage on Social Media
Engaging with your audience on social media is one of the best ways to build authority links. Social media platforms like Twitter, Facebook, and LinkedIn make it easy to connect with industry influencers and build relationships.
Below are some of the best tips you can do to leverage your social media:
Be Active in Relevant Groups
Look for Facebook Groups, LinkedIn Groups, and forums related to your niche. Become an active member by posting helpful comments, engaging in discussions, and sharing useful resources.
Some may visit your blog, link to your posts, or invite you as a guest contributor, all of which help establish you as an authority.
Run Social Media Contests and Giveaways
Contests and giveaways are a great way to increase social engagement and gain new followers. Offer a prize related to your niche, like a product, service, or online course.
To enter, people must like your page, follow you, tag a friend, or share one of your posts. This exposes new people to your content and profile.
Cross-promote with Other Bloggers
Connect with bloggers in a related or complementary niche. Work together to cross-promote each other’s content to your respective audiences.
You can do guest blogging, link to each other’s posts, interview each other, co-host a webinar, or collaborate on an ebook. Cross-promotion is an effective way to tap into new networks and gain authority links from high-ranking sites.
Boost Your Blog, Trust the Power of Authority Links
As you establish yourself as a knowledgeable and valuable member of your blogging community, you’ll find that authority links start coming to you.
Keep learning, stay passionate about your topic, and don’t get discouraged. With consistency and time, your authority and links will grow.
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