Alejandro Rioja.
Business home Case Study

What Flux Ventures was: Dreams and Plans (2016 memoir)

Alejandro Rioja
Alejandro Rioja
5 min read
TL;DR

Written in 2016. Preserved as a historical memoir — Flux Ventures is no longer operational. Today I run Pickleland and build AI agent systems.

Free newsletter

Every Wednesday. 28,400+ operators. Zero fluff.

Table of contents

Open Table of contents

A little bit of history about Flux Ventures, LLC.

Flux Ventures was envisioned to emulate the Virgin Group.

I was a big fan of what Richard Branson had done with the Virgin brand and wanted to follow in his footsteps.

Flux Ventures’ mission is to disrupt multiple industries and become a market leader in them. We don’t fear any big players (perhaps because we’re naive or just stubborn). Eventually, we want Flux to become a worldwide recognizable brand associated with innovation and high quality.

Throughout the first year and a half, we focused on developing skills that let us discover market inefficiencies and capitalize on them. We leaned heavily on A/B testing and automation.

Miles Anthony was my co-founder during this period.

The companies (as of 2016)

Flux Chargers

Flux Portable Charger

In June 2015, during the StartupUCLA summer accelerator, we launched our first product: a portable charger called the Flux Charger.

The portable charger market was saturated, but we bet on branding and a distinctive form factor. Within the first year we reached the top rank in the category in over 70 countries and were covered by Yahoo Tech, Digital Trends, and others. It earned dozens of 5-star reviews on Amazon.

At the time of writing, we were planning to expand the hardware line under the Flux Electronics name. That expansion didn’t fully materialize — but Flux Chargers was a genuine early win.

Flux.LA

dowa-mockups

Building on the reputation from Flux Chargers, in December 2015 we launched Flux.LA — a software and design consulting firm focused on SEO, design and marketing. We worked with organizations including Google Glass, UCLA, and a range of startups.

Flux.LA is still the domain I operate under today for consulting and AI agent work.

Young Slacker Media

Flux Ventures also ran Young Slacker Media — a Snapchat channel and content brand I built around my life as a founder. It spun off into So Influential and Future Sharks. Snapchat’s creator monetization model has changed substantially since 2016; these properties are no longer active under this structure.

Flux Capital

flux-capital-logo

Flux Capital was the early-stage investment arm. The philosophy was simple: only invest in things we understood, and only back founders who would exhaust every resource before asking for help.

One notable early bet was Everipedia, which at the time had just raised a Series A. (Everipedia later rebranded and pivoted — I’m not tracking its current status closely.)

I continue to do angel and advisory work, though not under the Flux Capital banner.

The big vision (as written in 2016)

“Where do you envision Flux Ventures in 5 and 10 years?”

At the time, the list was ambitious: a healthy fast-food restaurant chain inspired by Cava, a superfood product line, my own accelerator, Flux Real Estate, Flux Hotels, and a SaaS product.

Some of this foreshadowed things that actually happened — I did build an accelerator-style advisory practice, and I did eventually open a physical venue (Pickleland, an indoor pickleball facility in Pflugerville, TX). The Flux brand itself wound down, but the underlying drive to build across categories was real.

If you want to see where those instincts landed, the ideas post still holds up.

Last words (2016)

I am Flux and Flux is me.

There is nothing I enjoy more than working towards this dream.

It is because I want Flux Ventures to become the worldwide brand I just described that I am able to put 10, 14, even sometimes 17 hours of work per day.

I sincerely want Flux to transform the world. And I won’t stop until it happens.


2026 postscript: That drive didn’t slow down — it just found new channels. The holding-company model gave way to focused bets: Pickleland as a physical business and AI agent systems as the primary consulting practice. The stubbornness held.

Flux Ventures — 2026 FAQ

Is Flux Ventures still active?

No. Flux Ventures as a holding company is no longer operational. The individual brands either wound down or evolved independently. Flux.LA (flux.la) is still a domain I use for consulting and AI agent work.

What happened to Flux Chargers?

Flux Chargers was a genuine early success — #1 ranking in multiple countries, solid Amazon reviews, media coverage. The plan to expand into Flux Electronics didn’t fully materialize. The portable charger market consolidated heavily around a few dominant players and the brand wasn’t scaled further.

What is Alejandro focused on now?

Two things: Pickleland, an indoor pickleball facility in Pflugerville, Texas, and AI agent systems — building custom automation and agent workflows for founders and operators.

Does Alejandro still invest or advise startups?

Yes, selectively — angel investments and advisory relationships, though not under the Flux Capital name. The filter is similar to what’s described here: founders I believe in, in domains I understand.

Related reading: How to sell anything · Ideas to steal · AI agent services


The shorter version

If you’re reading this because the workflow it describes is eating your week, that’s the kind of loop I build AI agents for. Two build slots open at a time.

Keep reading

Get the AI playbook in your inbox

Every Wednesday. 28,400+ operators. Zero fluff.

↵ to see all results esc esc to close