Summary
Utilizing Pinterest effectively can significantly boost your company’s revenue and profit.
When utilizing Pinterest for your business, it’s crucial always to include a link to your website with each Pin. This simple step makes it incredibly convenient for Pinterest users to learn more about the Pin that has piqued their interest and potentially make a purchase.
By seamlessly connecting your Pins to your website, you create a seamless path for potential customers to explore further and engage with your offerings.
Pinterest is all about discovery and inspiration. That means engaging with existing customers is not just a terrific method. Still, it’s also a great location to attract new followers, especially now that Pinterest has reached the 250 million monthly active user milestone. More than 70% of Pinners discover new brands on Pinterest, and 78% find brand content valuable.
Pinterest has transformed the lives of businesses, bloggers, and even huge organizations. It’s incredible how many businesses and blogs thrive because of this marketing goldmine.
You’re missing out if you’re not using Pinterest to develop your business. Especially given that Pinterest is one of the most popular social networks.
Understanding What Pinterest Is
Pinterest is like a virtual treasure trove filled with endless inspiration. Whether you’re seeking new recipes, home decor ideas, or design inspiration, it’s the perfect place to dive into a world of creativity.
With billions of Pins waiting to be discovered, you’ll never run short of ideas to explore.
Keep your inspiration organized and within reach by saving your favorite Pins to personalized boards. And don’t forget, Pinterest isn’t just for discovering—it’s also a platform where you can express yourself and share your thoughts by creating your Pins.
Pinterest for business is ideal for presenting items and services because it frequently serves as an information resource for many people planning to purchase.
With 40% of Pinterest users having a household income of $100,000 or more, there is a large audience with significant purchasing power just waiting to be introduced to your company!
Why Should You Grow Your Pinterest Following?
There are several reasons to concentrate on Pinterest, thanks to its massive user base:
- Create credibility and authority in your field.
- A rapid increase in website visitors
- A rise in the number of email subscribers
- Free advertisement for your company
- Increased revenue and profit for your company
And now for some fascinating Pinterest data. It is the second fastest-growing social media network after TikTok.
When using Pinterest for business, always add a link to your website with each Pin, whether it’s a blog post, an online store, or a corporate website.
When comparing Pinterest to Instagram, the ability to effortlessly add links distinguishes Pinterest as a great marketing technique.
Adding links to pins makes it extremely simple for a Pinterest user to learn more about the Pin that has piqued their interest and maybe make a purchase. When compared to other platforms, Pinterest produces 3.8 times as many sales and 87% of its users have made a purchase as a result.
How to Increase Your Pinterest Followers
Luckily, you can implement tactics immediately to increase your followers on Pinterest. This will enhance your website traffic, boost sales, and establish your brand as an authoritative presence.
In this guide, we’ll cover all the essential information you need to kickstart the growth of your Pinterest following.
Make Use of A Pinterest Business Account
Unique content formats, comprehensive analytics, shopping options, and the possibility to build an ad account to promote your content are all available to business accounts on Pinterest.
When you create a new account, you can convert it to a business account throughout the setup process. If you already have an account, you may convert it to a business account to keep your power.
Discover Who Uses Pinterest
Understanding the user base of Pinterest is crucial in creating compelling content for your profile.
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Let’s dive into some eye-opening statistics:
- Most Pinterest users are women, with only about 30% being male. However, the number of male users is steadily increasing.
- Pinterest has a remarkable reach, capturing the attention of 83% of women aged 25 to 54 in the United States. This surpasses the combined reach of Instagram, Snapchat, and Twitter.
- Millennials are the most active and engaged on Pinterest among different age groups. Half of all millennials in the United States visit the platform every month.
- The United States is the primary hub of Pinterest, hosting over half of its user base.
- Regarding social media platforms, Pinterest stands out as the dominant force, especially among suburban users.
Discover more insightful metrics and demographics about Pinterest that marketers should be aware of.
Concentrate On A Specific Audience
Even though your items or services are theoretically available to anybody, you should target your Pinterest marketing plan. As you restrict your focus, you’ll notice that you can generate material that genuinely speaks to them.
Identifying and controlling a niche allows you to broaden your reach as your material is consumed, spread, and recognized. The first step is identifying your audience, humanizing them, and understanding they want to create a buyer persona.
Incorporating relevant keywords and hashtags is a powerful way to optimize your presence on Pinterest. Once you’ve mastered creating Idea Pins, it’s time to enhance their accessibility and understandability through text overlays.
Because the text on Idea Pins is searchable on Pinterest, it is critical to include phrases for which potential followers are actively searching. Since Pinterest functions as a search engine, optimizing your content for discoverability is key. To ensure your pins appear in relevant searches, it’s crucial to have keyword-rich descriptions and include relevant hashtags.
Here’s how you can find the right keywords and hashtags:
- Utilize guided search: Enter a few keywords in Pinterest’s search field and pay attention to the automated recommendations that appear.
- Take note of the keyword bubbles: These are displayed in the search results header and can give you insights into popular and related keywords.
- Keep an eye on hashtag recommendations and usage statistics: As you add hashtags to your Pin descriptions, Pinterest will provide recommendations based on their popularity and usage patterns.
- Explore the tags and phrases used by Pinners: Look for suitable hashtags and analyze those used by Pinners who already use those hashtags.
- Stay updated on trending hashtags in your industry: Keep an eye on the hottest hashtags used by others in your field.
Incorporating relevant keywords and hashtags improves your content’s discoverability and increases the chances of attracting new followers on Pinterest.
Make A Statement With Beautiful Visuals
According to Pinterest, the highest-performing pins share three characteristics: visually appealing, intriguing, and actionable. That is the order.
Because Pinterest is mostly a visual network, pick eye-catching photographs.
Here are some Pinterest image ideas:
- Make use of high-resolution, high-quality photos.
- According to Pinterest, lifestyle photographs are more appealing than traditional product shots.
- Very cluttered images should be avoided.
- Vertical photographs should be preferred over horizontal ones. Vertical photos have a considerably bigger impact because 85% of Pinterest users search on mobile.
- Images that are too long will be chopped off. The optimal aspect ratio is 2:3 (600 x 900 px).
- Consider displaying several goods in a single Pin. Pinterest discovered that Pins containing numerous goods might appeal to varied preferences and pique people’s attention. To avoid overload, keep the number of products per Pin to four.
- Try it with a video! Short movies may stand out amid even the greatest photographs if you have the means.
Create A Consistent Brand for Platform Recognition
Individuals do business with individuals they know, like, and trust. Therefore your objective should be to transition from being a stranger in the eyes of your prospects to being known and trusted. That means raising the impressions your content receives from your target audience on Pinterest.
An “impression” is created whenever a prospect “sees” you or your brand. If your material does not have a consistent appearance and feel, it will not be recognized as relevant, which means you will never create trust.
According to Forbes, color enhances brand awareness by up to 80%, and consistent brand presentation across platforms increases income by up to 23%.
The main conclusion is that having a consistent (and recognizable) company identity is critical to enhancing the ROI of your Pinterest marketing efforts. Building a brand identity allows your target audience to recognize you in the niche, which is the first step towards establishing trust.
Plan Your Content Using Pinterest Trends
Pinterest business users get access to a feature called Pinterest Trends, which indicates which keywords and topics are trending in certain specialty sectors. Use the trends tool to discover what your potential consumers are looking for, and then use the findings to guide the content you post.
Pinterest also publishes an annual study called Pinterest Predicts, which predicts which themes will be popular on Pinterest in the future year based on search trends and other unique data.
Be Involved and Active on Pinterest
Pinterest, like any other social media platform, prefers active profiles. This involves pinning regularly, manually pinning other people’s pins, and following other boards.
Construct a social media calendar for a more focused and organized posting approach if you struggle with your Pinterest activity. You might also consider Tailwind, which lets you plan your Pinterest pins.
It is critical that you re-pin frequently. Consider re-pinning from the “Explore” and “Trending” pages. The more you re-pin and interact with other boards, the more probable your reach will grow.
Pinterest As A Tool For Success
Any smart social media marketer understands that trial and error are essential to the business. Pinterest analytics provides tools and actionable information to help you understand how your audience interacts with your content.
Whether something is working or not, standing back and assessing why is always a good idea, it will be easier to implement anything if you understand why it works.
Growing your Pinterest following may appear to be a difficult undertaking at first. But, like with anything, it gets easier with time.
There have been a lot of developments surrounding Pinterest recently. As a result, staying up to date on the latest methods is critical.
Increasing your Pinterest following will open several possibilities for you. You’ll gain a tremendous reputation and authority in your field, as well as an increase in blog traffic and email subscribers, and your business will transform into a money-making engine.
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