Summary
Facebook has become popular worldwide; it’s where you can see people of all ages browsing, posting, and even shopping.
With this, you should take advantage of the platform by enhancing your Facebook ads with the help of Facebook Creative Hub.
Facebook Creative Hub ensures that your ads are right where they should be while displaying all the details you want your audience to see in your promotions.
It’s a powerful tool that helps create engaging and successful ads to increase your brand awareness and improve your marketing strategy.
Let’s suppose I created a page for my small business and promoted products through Facebook Ads. However, I didn’t get good results out of it. What should I do?
This is where Facebook Creative Hub comes into play. With this powerful platform, small business owners can adapt and implement the marketing strategies of top brands into their own.
In this article, we’ll be talking about the Facebook Creative Hub and its benefits to your business. If this interests you, read on!
What is Facebook Creative Hub?
The Facebook Creative Hub is a new feature created by Facebook Business to help users generate more creative and engaging ads. This feature allows users to find inspirations for their next brand and product promotion.
Additionally, it allows easy creation, testing, reviewing, and sharing of ads on Facebook and Instagram because it is an ad mock-up generator.
Another amazing thing about the Facebook Creative Hub is that it allows easy optimization of the created ads both on mobile and desktop without needing to be professional in designing.
Who can use Facebook Creative Hub?
Facebook Creative Hub is open for all, especially business owners. According to Facebook, it is the perfect tool for the following people:
- Freelancers
- Social Media editors
- Creative teams of big and small brands
- Creative agencies and teams at media companies
- Small business owners who create ads to promote their products
What are the benefits of Facebook Creative Hub?
Using the Facebook Creative Hub has several advantages for marketers and business owners. Let’s discuss each and how they will benefit your marketing strategy.
Finding Inspiration
The Facebook Creative Hub gives you the chance to find inspiration for your next campaign. All you have to do is click the “Get Inspired” button or the FB Creative Hub’s Stumble Button. Once you do, you’ll find several examples for every ad type.
You can filter the ad format by choosing from the list below what you want to see:
- Photo
- Stories
- Videos
- Messenger
- Instant experience
When you have found the inspiration you’re going for your ads, click on the “Create Mockup” button, and you may now start creating.
Creating Mock-ups
Creating mock-ups on the Facebook Creative Hub doesn’t require professional designing skills. It provides easy and hassle-free mock-up creation while ensuring that you’ll get the right ROI for your Facebook Ads.
Simply click the “Create a Mock-up” button, and you’ll land on a page where it allows you to see how your Ad will look like when it’s finished.
Getting Image Ads Approval
Unlike traditional Facebook Ads, where image approval is strict and can affect your audience reach, Facebook Creative Hub gives you the liberty to check your images. You can do this with the built-in checker.
To do this, upload an image to the mock-up screen, and you can automatically see how it can impact your ad performance. It has to turn green, or else you’ll need to change or edit your image adhering to the rules and advice you can see in the FAQ section.
Exploring New Ads Format
Facebook Creative Hub gives you the chance to explore newer ads versions, and you can see this on the “Get Inspired” page. In this way, you can see what ad styles are trending, allowing you to get inspiration from them.
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Honing Your Mobile Advertising Strategy
Facebook Creative Hub puts ads within the perspective of an iPhone vector graphic. With this, you can see how your ads will look on mobile devices. It also allows you to export an ad to your chosen mobile device directly.
How to Use the Facebook Creative Hub?
Now that you know the benefits of using Facebook Creative Hub, you’re ready to create an ad. Check out our simple step-by-step guide.
1. Locating the Facebook Creative Hub
Click on the Facebook Ads Manager to see a grid of nine blocks. Click on that button, and a menu of shortcuts will pop up.
The Creative Hub shortcut should be there. If it’s not, scroll down to see the “Advertise” section; click on that. Facebook will now direct you to the mock-up screen to where you can start creating your ad.
2. Choosing a Feed Placement
A part of creating an ad mock-up is deciding where it will show up on the platform. Choosing the placement of your ads comes down to your business goals, objectives, and target audience. Generally, there are 16 options you can choose from.
3. Picking a Format
After choosing the feed placement, it’s time to choose your ad structure or format. Generally, there are two formats you can choose from:
1. A single video, image, or slideshow with several images.
2. A carousel Facebook ad showing more than one scrollable video and images.
Choosing which structure to use depends on your business objective and target audience. For instance, a single image or video structure is ideal for promotional offers, lead generation, and brand awareness.
4. Adding Media
Now, it’s time to add media and make your ads look creative. Scroll down until you see the “Default Mockup “ button, then start adding your favored media. It can be a premade image or video, or you can also create your content from scratch.
To create your original content, just click on the “Create Video” button to launch a video creation kit. This button allows you to select a template and turn images into engaging videos.
5. Adding Other Essential Details
Next, add the other important details, including the following:
1. Primary Text – a short and sweet caption for your ad that’s commonly below 125 characters.
2. Headline – Powerful single sentences that can increase your conversion rate.
3. Description – optional additional sentences that can appear in a few placements only.
4. Website URL – like your landing page where you want to gain traffic.
5. Call-to-Action – to drive and increase audience engagement.
6. Publishing Your Ad
When you’re happy with your mock-up, add it to the Facebook Ads Manager. Turn on the slider found in the top right-hand corner where the “Create Ad” button turns gray to blue. Facebook will direct you to the Ads Manager, where you can select a campaign objective from any of the three columns:
- Awareness
- Conversion
- Consideration
After selecting, click on the “Continue” button to type in the daily budget for your ad, campaign timeline, and audience. When you’re done inputting the data needed, click “Next” to preview the ad and check whether you want to change anything. If you’re happy with it, click “Publish,” and Facebook will review your ad before it can finally go live.
7. Tracking the Success of Your Ads
Once your ads are live, you can track their performance through different metrics in the Facebook Ads Manager.
Conversion Rate
Conversion rates may be used to assess the effectiveness of your web pages and apps. Here’s what you need to measure if someone clicks on a CTA in your ad campaign:
- Lead Generation
- Sales
- Traffic
Frequency
Frequency pertains to the number of times an ad is directed to a user; it’s particularly important for businesses that spend several amounts of money on Facebook ads per month.
Cost Per Click
The Cost Per Click metric allows measuring how an ad campaign generally appeals to its audience. With this metric, you can identify the average cost of clicking from your ad to your main website.
Click-Through Rate
Another metric to measure the general appeal of an ad campaign is the click-through rate. It shows the percentage of the people who clicked on your website after seeing the ad on a particular platform.
Tips on using the Facebook Creative Hub
To improve your experience of using Facebook Creative Hub, check out these tips to guide you while you create your mock-ups and find inspirations.
- Invite other collaborators
- Always preview your mock-ups
- Take advantage of the Facebook video creation tools
- Distinctive ad names can help identify your mock-ups
- Create a business manager account to manage other creative permissions
Final Say
Facebook Creative Hub is an amazing feature that will elevate your Facebook Ads performance and improve your marketing promotions. You can find inspirations from successful big brands, choose the suitable ad structure for your target audience and let your creative juices flow!
In the comment section down below, let me know whether you have tried using Facebook Creative Hub and how the experience was for you.
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