Facebook is one of the most popular advertisement channels that marketers utilize to get leads, sales and spread brand awareness.
However, if you think using advertisements will always help you reach your audience, there’s a chance that it won’t because not all advertisements work and can earn you more money and promote your brand.
Before creating an advertisement on Facebook, you should know how to identify those tools that can help you boost your post or page instead of those tools that only waste your money and time.
If you’re a marketer like me, you know that Facebook has always offered great targeting options for advertisers. The platform uses information like demographics and interests to help them find relevant people interested in their product or service.
However, newer tools allow advertisers to be even more specific about who they’re targeting by looking at things like a user’s online browsing history or purchase data from brick-and-mortar stores. By refining these audiences, marketers can drive down costs while getting better results from their campaigns.
In this article, let’s talk about the Top 8 Facebook Ads Tools that helped me reach my Facebook marketing goals.
AdStage helps you to manage your ads campaigns. The software is extremely easy to use, tracks everything perfectly, and has great reporting.
If you like all your stats in one place without buying multiple pieces of software or hiring an agency, AdStage makes a lot of sense for small businesses that need to test ads across different networks.
In addition, AdStage considers Facebook guidelines and tailors your ads campaign accordingly. This will ensure you don’t violate Facebook’s policies, resulting in your ads account being banned.
They have powerful targeting options that would satisfy most advertisers’ needs. And they’re very transparent about their pricing model, which I love. This platform includes email marketing capabilities too, but no landing page builder or CRM integration yet.
1. Advanced reporting
AdStage provides powerful yet easy-to-use reporting tools that make sharing and analyzing data with your team and clients easy.
Automation is made easy with this feature; you can automatically monitor and optimize day-parting ads so that you can have more time to focus on more important things.
3. Easy integration
AdStage allows you to integrate your campaigns with different ad networks, e.g., AdSense, Bing, Linkedin, and so on.
Facebook Ads Manager
Since its inception, Facebook Ads Manager has helped marketers create effective ad campaigns with relative ease. With an intuitive interface and helpful tutorials, Ads Manager makes it easy to use targeting features like demographics, location, and interests.
Running ads on Facebook can seem intimidating at first, but anyone with a small budget can easily set up an ad campaign that promotes their business—and reaches who they want to reach.
For information on how to use Facebook ads manager, click here.
Facebook Ads Manager Features
Carousel Ads lets you explain your products in a fun and informative way, so you can have your customer’s attention from the first second they see your ad.
2) Facebook Pixel
Facebook pixel is the analytics tool that helps you measure conversions, optimize your ads and targeting, and gain insights about the Facebook users who visit your website.
3) Behavioral Targeting
Using personalized ads, Facebook allows you to target your audience based on their prior usage, purchase intent, and other behavioral characteristics.
4) Interest Targeting
Interest targeting is a powerful form of personalization, where your audience is targeted based on the things they are interested in. This could be activities, hobbies, the pages they have liked, or many other things.
Whether you’re a Fortune 500 company or a small-business owner, Canva can help you with graphic design. In its most basic form,
Canva allows users to design social media posts, advertisements, and even book covers. It includes pre-designed templates for Twitter, Facebook, and Pinterest to allow users to produce graphics from concept to completion quickly. If you need more than just some premade images and layouts,
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Canva also gives users access to millions of royalty-free images and icons available for free use. It has searchable databases of content by subject matter, including video footage and photos.
It has a useful search feature that organizes its materials into related categories such as black and white photography or colorful family portraits if your project requires it.
For a detailed review on how canva works, check out my review.
Canva key features include:
- Graphics and video-editing
- Live presentation
- Text animation
- Photo enhancing
- Flyer designing
SocialPilot is also one of my preferred tools for managing Facebook ads. One of its biggest advantages over other social media management tools is that it’s not bound to any particular social network; you can schedule and publish content across multiple networks using it.
For example, if you’re already using Hootsuite and want to create content for LinkedIn or Instagram, SocialPilot would work well with it.
The scheduling feature (which Hootsuite doesn’t have) lets you streamline your activity by pre-scheduling posts in advance so that they’ll go live on your desired date and time without any additional effort on your part. This allows you to dedicate more time to creating engaging content rather than worrying about when to post it.
Additionally, SocialPilot offers a comprehensive library of downloadable elements for each social network, making it easy to use images, videos, and GIFs from various sources within your posts.
1. Social Performance analyzing and monitoring
This feature enables you to keep track of your most performing content; you can also know when to post by analyzing when your audience is most active and so on.
It is also useful for avoiding bounce rates on your website by showing you devices used by most of your audience to optimize it accordingly.
2. Advanced customer engagement
SocialPilot gives you an amazing ability to engage customers and prospects easily by bringing together all your conversations across Facebook pages in one place.
3. Team management
You can monitor your team’s activity, like checking how many tasks have been completed and updates that have been made. You can also assign roles to each member of your team.
4. Content Curation, Discovery & Custom Feeds
You can get evergreen content from the web, which would be delivered to your account. SocialPilot also lets you schedule the contents you got and publish them at the right time.
Hootsuite is one of my favorite platforms when it comes to social media management.
Whether you are looking to schedule your posts, view stats on what you’ve posted, or use their insights to see what works best for your audience, Hootsuite has you covered.
This platform allows users to create ads and has a number of third-party integrations, which makes managing social media accounts super easy.
You can also use it to collect emails from people that have liked or followed your page, creating
an opportunity for more sales down the road.
- Dedicated dashboard for each social network
- Scheduling and monitoring capabilities
- Advanced analytics
- Powerful search function and many useful apps to help you run your marketing campaign.
The easiest way to identify your audience is by uploading a list of email addresses you already have. From there, Facebook will analyze each person in that list and pull out all sorts of details about them. If they are on Facebook at all, it’ll also provide you with data about their age, location, interests, and behaviors—even if they aren’t connected to you in any way.
Reports from Facebook audience-insights give you everything you need to make sure your ad shows up in front of people who are likely to want what you’re selling—and not in front of anyone else.
Using tools like these will ensure that every dollar spent driving traffic to your website converts into sales. These types of reports can help you avoid spending money on wasted impressions. If no one wants your product, just targeting more people isn’t going to solve your problem.
BigSpy enables you to view a company’s advertising campaigns in real-time, including their ads and bidding strategy. This feature is useful for assessing your competition and knowing what to expect when going against them in an ad auction.
It also lets you make adjustments to your campaigns based on what you see from competitors.
For example, if you notice a competitor continually lowering bids by 5% during lunchtime, then lowering them by 15% between 3-5 pm, then 2 days later increasing bids by 30%, start doing that same thing yourself. It allows you to save hours of tedious work manually reviewing data from within Facebook itself.
AdEspresso is one of my favorite Facebook ads tools. It allows you to create FB ads without writing a single line of code by helping you design your ad with their drag-and-drop editor, which is pretty simple to use even if you don’t have any coding skills.
There are a lot of benefits you can get when you optimize your Facebook campaign with AdEspresso.
If you’re starting with advertising on FB, they have a guide where they will give you step-by-step instructions on how to set up your first campaign in 30 minutes or less.
Their team has created several custom templates and examples to help get you started quickly and efficiently. The platform’s most popular feature (in my opinion) is their advanced logic feature, which allows you to easily split test multiple variants of your ads and landing pages—and it’s completely free!
AdEspresso’s advanced logic feature works by allowing you to add what-if scenarios into your campaigns based on certain criteria such as specific audiences or time frames.
The Essential Facebook Ads Tools
Let’s face it: Facebook ads aren’t exactly the best and most efficient way to get your message across. But with these top 10 tools, you can make the most out of them.
Liked the post? Check out how other tools can help you grow your business.
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Drop a comment and let me know which tool you’d like to test out!