A Guide To The Top Pop-up Ad Strategies That Work

Pop-up advertisements used to be nothing more than spam and unwanted material when I first started my career in marketing. Fortunately, over the years, after realizing consumers will not respond to badly designed pop-up ads, marketers and business owners have gradually updated their strategies.

As a result, I’ve seen pop-ups convert at three percent or more traffic when done properly! That results from how highly targeted; strategically planned; contextually relevant; and well-timed today’s pop-ups are. 

Your advertisements should aim to satisfy those four requirements. Read on for more information if you need help.

What Are Pop-up Ads?

This refers to a window that appears over the page you’re viewing. Pop-up advertisement seeks to elicit a response from the visitor. 

The intended action could be anything you want visitors to your website to do. Actions include:

• Buying something
• Signing up for a newsletter
• Enrolling in a course
• Watching a webinar
• Checking out other useful information related to your business
• Start a live chat to get assistance 

Sometimes pop-up ads appear when you first arrive on a website, and other times they appear just before you depart. Depending on how a website is set up, you can decide what specific site events need to be triggered for a pop-up to appear.

If you need help locating what you’re looking for on a website, you may have even seen pop-ups urging you to try a live chat. The user experience these pop-ups provide determines whether or not they are useful. 

Ensure the value they offer correlates with the user’s needs or where they are on your site if you want to improve pop-ups’ functionality.

Reasons Why You Should Use Pop-up Ads

Learning how to use pop-up advertising correctly is a sure way to enhance your business conversion rates as well as sales. On average, the conversion rate noted for most pop-ups is gauged to be more than 3%, with some achieving even higher, up to 9%. 

Consider a website with 100,000 visitors per month to put things in clear perspective. With an average conversion rate of 3%, there would be more than 3,000 conversions each month.

That’s a pretty good figure if you ask me. With higher conversion rates of 4% and 10%, respectively, live chat and chatbots are the next most successful conversion techniques you can utilize on your site directly after pop-up advertisements.

Let’s continue our discussion by examining the benefits that pop-up advertising might have for your website’s marketing initiatives:

• Pop-ups offer instant value to customers 
• Your Pop-up and times your pitch just right 
• Pop-ups can’t be ignored or missed
• Your pop-up ads create urgency
• They show up when users are engaged the most

Pop-up Ad Strategies That Work

Let’s discuss the practical tactics you may use in your company to boost conversions.

1. Limited Pop-up Offer

The concept of FOMO is well-known and is tapped into when it comes to pop-up ads. Seasonal deals may convert at 11.88 percent because of the urgency attached to them. That’s because users realize they won’t be able to return the next week and receive the same offer, so they must take immediate action.

The conversion percentage may increase if you provide promotional codes, coupons, or anything else to grab their interest. Before adding one-time or limited-time offers to your website, consider your audience. Think about the offers that would prompt immediate action from them. 

If you’re selling real goods, it might be as straightforward as offering free shipping. You may provide a free 30-minute call in exchange for a three-month commitment to a course or something similar if you sell digital products. 

Examining your website’s top-selling goods or services is the most effective technique to determine what your audience is most interested in. Finding a way to incorporate those elements into a time-limited offer will help you build a successful pop-up.

2. Gamification Of Your Pop-up 

Every day, gamification in marketing grows in popularity. It allows you to thrill and engage your audience at the same time.

This could be accomplished with a quiz, a digital scratch-off, or a “spin the wheel” advertisement. Wheel pop-up advertising engaged between 5 and 20 percent of visitors in one case study we looked at.

Advertisements like these can lead to a variety of outcomes. When local marketing is relevant, you can request customers’ email addresses and names in exchange for a chance, urge them to download anything, or even advise them to visit your brick-and-mortar location.

In contrast to the other pop-up advertisements, however, this one has the potential to produce the lowest quality subscribers because many individuals may enter fake emails to participate in the game or quiz. 

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Over time, this problem may affect the deliverability of your emails and negatively affect your organization as a whole. If you use this tactic, purge your email list more frequently.

Consider the demographics of your audience when gamifying your pop-ups. Are you marketing to an older generation, such as baby boomers? You might get better results from an alternative strategy if they aren’t interested in playing games on your website.

After identifying your desired clientele, you must decide what you will provide on the wheel. It would help if you made the alternatives alluring enough for the user to want to give you their information.

3. Using Exit-Intent Pop-Ups

Correct use of exit-intent pop-ups can immediately boost your conversion rate. One case study discovered that displaying an exit-intent pop-up to more users converted about 5% of them. You should try them out if possible.

Right before the user leaves the page, an exit-intent advertisement appears. On a desktop computer, this can occur when the cursor leaves the page; on a smartphone, it can occur when the user takes their finger off the screen.

Consider these actions as your final attempt to persuade someone to stay when they might never return. Remember that segmenting your audience is very important so that the pop-up’s context is accurate.

You can generally plug and play an exit-intent ad with most website builders, including WordPress, Shopify, Squarespace, and Ghost. Download the plug-in, then complete the fields with the necessary information.

4. Scroll-based Pop-ups

Typically, scroll-based pop-ups appear once a visitor has scrolled down a predetermined distance (for instance, 25% of the page). 

These pop-ups produce marginally better results because they only appear after evidence of engagement, while certain e-commerce websites may also employ them. They work particularly well on articles and blog posts.

5. Pop-ups Based On Interactions

For marketing teams interested in providing individualized experiences, these pop-ups are useful. Interaction-based pop-ups appear after a visitor clicks or hovers over a certain feature. 

They let your team generate a customized experience based on your visitors’ behavior, as opposed to delayed or entrance pop-ups.

6. Offer Surprise Gifts To Everyone Who Subscribes 

Everyone likes surprises, and online shoppers are no different. A survey reveals that up to 94% of clients who received a surprise present felt better about their interaction with a business. 

Therefore, providing a sense of surprise to pop-up advertisements may lead to a conversion. In your ad language, include words like “mystery” or “surprise” to entice visitors on your site to take appropriate action.

7. Exclusive Content Offers

A timely, relevant offer is key in securing a reader or visitor’s attention and will go a long way in converting the traffic on your page into customers. Imagine that there’s a user reading an article or blog shared on your website. More than anything, seeing a pop-up immediately urging them to purchase your goods or services will irritate them.

However, there’s a good possibility you’ll receive more subscriptions if you advertise towards the end of the blog and ask them to subscribe to your page or website to receive exclusive, relevant material. In the prompt, you can promise them exclusive content delivered directly to their email.

Pop-up Advertisement Tips for Effective Marketing 

A compelling pop-up promoting effort further develops a business’ sales funnel. For better pop-up marketing, here are some suggestions:

1. Provide Value

When it offers genuine value, pop-up marketing attracts new leads. Offering one-time advancements or even free content and items can improve the lead’s perspective on the brand and offers more worth than a normal ad.

2. Make Your Sales Funnel More Diverse

It is crucial to connect with potential clients through many different channels. Your brand’s appeal can be expanded, and leads are drawn to it by employing additional strategies. Diversify your efforts and expand your reach by utilizing a variety of pop-up concepts and platforms.

3. Make use of influencers

Influencers have turned into a strong promoting assets. Recruit social media influencers to advocate for your brand and direct people to your promotions or pop events. Additionally, this may assist in expanding the overall audience for your brand.

4. Join forces with well-known brands

Pop-up shops for similar businesses outside of their stores or in retail spaces like malls are permitted by some brands. This can assist with amplifying your exposure and creating revenue from store traffic. Clients are bound to entrust pop-up shops partnered with a notable brand.

5. Reducing shopping cart abandonment

Shopping cart abandonment can still occur even if a new lead clicks on your promotional banner. After new consumers log off, sending a follow-up email or providing a pop-up reminder when a customer is about to abandon their cart is critical.

This straightforward nudge is sufficient to decrease abandoned carts and boost sales. However, it will only sometimes be effective. After all, with this approach, you have nothing to lose.

Best Practices In Creating Pop-up Ads

You should adhere to a few important rules when creating your pop-up advertisements. These are listed in order of importance.

1. Context

Would you prompt a new website visitor to subscribe to your newsletter immediately after they arrive? No. You need to give the appropriate pop-ups to the appropriate person because they don’t even know what you’re giving.

2. Timing 

The least effective ads appear between 0 and 4 seconds after visitors enter a website. Don’t you detest when a salesperson approaches you when you enter a store to inquire whether you require assistance? Before asking whether they need something, give the visitors an opportunity to look through your inventory.

3. Value

Whatever you already have going on has to be given more value. If you sell shoes and someone visits your website to look at them, you might offer them a discount to entice them back. Find out why customers are departing before purchasing to add value. Your checkout procedure may be lengthy, or your pricing may not be transparent.

Leverage Pop-Ads! 

These pop-up ad samples and suggestions will increase user conversions and improve their overall experience on your website. Pop-ups can increase the traffic you receive while having a little impact when used properly.

Remember that the context, time, and value your advertisement offers should be considered above all else. The better the findings, the more they will reverberate and connect with your audience. 

Whether you work in e-commerce marketing, create blogs, or offer local services; you can gain from using on-site pop-ups properly.

Interested in more posts like this? Here are other articles to help you understand how to market your business better:

• Facebook Advertising: A Complete Guide For Beginners
• Master Marketing With Data Analytics: How to Get Sustainable Results
• How Prompt Engineering Can Revolutionize Your Product Design

Comment below what other marketing strategy content you’d like to read about next!