Email marketing is one of the effective digital marketing ways to convert visitors into returning customers.
Finding the right email marketing platform is the first step toward success with your email campaign. Additionally, a great email marketing platform assists you to be closer with your consumers, boost your brand and increase your sales and revenue.
Among the most useful tools for businesses to reach out to interested customers is email marketing. However, you should ensure that you will use the right email marketing service to succeed in your business’s email marketing strategy.
But what if you’re not familiar with email marketing and don’t know what to use among the email marketing services you see on the internet? Is it really useful for your small business? We’ll talk about that in this article. So, keep on reading!
What is Email Marketing?
Email marketing is an extremely effective digital marketing approach in which customized, and bulk emails are used to persuade customers to do a certain action, such as buying a product.
Successful email marketing converts potential buyers into clients and one-time consumers into returning customers and ardent supporters.
An email marketing strategy combines different types of emails, helpful and promotional ones, that could help you attract customers.
Different types of email marketing emails are:
- Welcome Email
- Offer Email
- Survey Email
- Request Email
- Free Gift Email
- Value Email
- New Product Email
- Reorder Email
- Announcement Email and more
Each person receives many emails every day, including business, digital marketing, and spam. It’s hard to check every email in a cluttered inbox, so selecting the proper email marketing service is important.
Accordingly, as you search on the internet, you see a lot of email marketing platforms. How can you choose the best among these platforms?
How to Select the Best Email Marketing Service Provider?
It’s essential to select the best email marketing service to take your business to the next level. Your progress with email marketing is dependent on the service provider you select because they will be responsible for ensuring that your emails are sent.
As you look for great email marketing services, here are some factors that you could consider in choosing:
- Many beautiful and useful templates that you could use for any of your needs
- Customizable tools and an easy-to-use email builder
- Simple segmentation to help you target different audiences for different products
- Easy-to-set-up automated emails for efficient use
- Bulk and broadcast email supported
- High deliverability rate to avoid sending your emails to the clients’ spam folder
- Analytics and performance tracker
- Email and phone support
Here are some suggestions for service providers of email marketing based on the abovementioned factors.
6 Best Email Marketing Services for Small Businesses
1. Constant Contact
Constant Contact is a popular email marketing service provider for small companies. They offer more than 100 customizable email templates and many advanced tools that could help you with your email marketing campaigns.
- Simple and beginner-friendly
- Automated emails and drip series
- Audience list segmentation
- Monitor the progress of your campaigns in real-time
With Constant Contact, you can manage and set up your email lists, templates, contacts, and more.
It offers a 30 to 60-day free trial instead of a free plan; no credit card is required. After that, the pricing starts at $ 9.99 per month. As you use Constant Contact’s free trial, you can access all their tools to help you in your email marketing.
Constant Contact provides excellent customer service and a wide library of helpful information.
SendinBlue is one of the well-known email marketing services because of its simple platform with advanced tools to create unique emails. Their drag-and-drop email feature is useful for beginners who have no experience in email marketing.
✋ Stop worrying about SEO and have me do it for you
PS: Ready to work with the 0.01% of all SEOs worldwide? Click here.
- Automation features
- Smart segmentation
- Has great email deliverability with the use of their AI algorithms
- A/B testing to know which is the outstanding campaign
They offer a free plan that you could access and send 300 emails per day, with unlimited contacts, chat, SMS marketing, and access to their email template library.
Additionally, they have their Lite plan ($25 per month) and a premium plan ($65 per month) with additional features like live chat and Facebook ads integration.
Hubspot is a known email marketing service provider with CRM software. With email marketing and CRM software working as one, you can create high-quality customized emails that could boost your open rates.
Their email marketing service has an easy drag-and-drop email builder feature and goal-based prepared templates that you could use to get started on your email marketing.
- Easy to set up and use
- List segmentation
- Detailed performance analytics
- Send time optimization and high email deliverability
- A/B testing
- Automated emails
Many businesses choose Hubspot as their marketing platform because of its all-in-one service, including email marketing, CRM, automated workflows, etc.
Hubspot offers a free plan on its service, including the CRM feature and free marketing service and operation tools. Their free plan allows you to send up to 2,000 emails and save an unlimited number of subscribers.
Hubspot also has free landing pages, live chats, ad management, etc.
You could start with your email marketing using one of the 70+ prepared Moosend’s designed email templates or build your personalized email template using a drag-and-drop editor.
- List segmentation
- Automation workflow
- Detailed email analytics
- Separate mobile editor
- A/B testing, heatmaps, popup forms, and more
Moosend offers a free plan with access to unlimited emails and up to 1,00 email subscribers. You could also access the automation workflow during the free trial. No credit card is required.
Then, for the Pro plan, pricing at $8 per month includes landing pages, transactional emails, phone support, etc.
Drip is a well-known email marketing service platform for eCommerce businesses, bloggers, and marketers. It has a wide variety of built-in tools that could assist you in improving buyer engagement.
Additionally, Drip includes smart marketing automation, causing it to be more than just an email marketing provider. This email marketing platform lets you communicate with your consumers and send emails at the right time after understanding what they want and need.
With Drip, you can customize your messages depending on their actions on your site or business.
- Easy to use
- Provide smooth connection across all main website builders, such as WordPress and WooCommerce
- Create welcome emails and other drip series
- Automated marketing tools and workflow
- Smart email segmentation and list groups
- Split testing features
- Detailed analytics
Drip also includes a profit attribution function to see which campaigns truly bring you money.
They offer a 14-day free trial, and for premium, the pricing is based on how many subscribers you have. Drip starts at $19 per month, letting you send unlimited emails to 500 subscribers. The price increases as your subscriber list grow.
ConvertKit is the best choice for creators such as influencers, bloggers, podcasters, and more. You could design engaging forms and send personalized emails to specific subscribers.
One unique feature of ConvertKit is that with email registration forms, you can quickly offer content updates and benefits. It also includes popups, link pages, and landing pages that you can customize.
- Easy to use
- Easy subscriber segmentation and sending targeted content
- Make strong, automated funnels and tailor a subscriber’s route based on their activities.
- Email rules and automation
- User-friendly UI and email editor
- Many marketing integrations
- Smart workflows
They also have an additional feature wherein you can sell digital products and subscriptions. Their system engages your consumers through landing pages, eCommerce sites, and membership sites.
ConvertKit doesn’t have a free plan, but it offers a 14-day free trial. After that, the price starts at $29 per month, having up to 1,000 subscribers.
Like most email marketing service providers, ConvertKit pricing is based on the number of subscribers.
Why Should You Consider Email Marketing?
With technology advancing, most people now use emails, SMS, and social media platforms. If you are a small business owner who wants to take your business to the next level, the proper selection of email marketing service platforms could help boost your business.
Liked this post? Read more from the articles I wrote about digital marketing and small business that you might find helpful.
- Ultimate Digital Marketing Guide For Beginners
- E-Commerce Marketing Guide for 2022
- 5 Must-Try Content Marketing Trends To Boost Your Traffic In 2022
Drop a comment to let me know what other topics you want to know!