Summary
YouTube channel keywords are the words or phrases that describe what you do, your brand, and your business. When you add keywords to your videos, those keywords will appear in the search results when people search for content related to your topic.
If you have a new video coming out and want to find an audience interested in it, using keywords will help increase the chances of getting found by potential viewers.
Keywords are the building blocks of content marketing. They help people find your content and understand what they’ll get when they click on it. That’s why they’re so important.
But did you know that YouTube has its own set of keywords too? And if you care about getting found by your audience, you should be using them!
In this post, I’ll explain exactly how YouTube channel keywords work and why they’re important for creating effective channels that bring in new subscribers and viewers.
YouTube Channel Keywords: What Are They?
Youtube channel Keywords are the words people use to find your videos on YouTube. They help you get more views, comments, and likes. They also help you to get better rankings in search results and subscribers.
When dealing with keywords, you’ll come across two basic types: long-tail keywords and short-tail keywords. Unlike long-tail keywords, short-tail ones are less specific. This is because these tend to be used only by a very small group of people who have similar interests as yours.
Whereas short tails can be used by many different types of viewers with various interests (e.g., someone searching for “best workout routine” might also be looking for “cardio exercises”).
The Youtube platform is set up to try and help what viewers want when they search for things related to your content. As such, the right keywords will have a huge role in Search Engine Optimization for YouTube’s algorithm.
Importance Of Channel Keywords
YouTube channel keywords are important because they help people find your videos. If you don’t include a keyword in the title or description of your video, it will not be found by anyone, and no one will watch it.
They also help you rank higher in search results, which means more viewers can find you on YouTube and watch your content. This is especially important when trying to grow an audience as millions of channels out there have millions of subscribers, but few with high numbers like yours!
Finally, using relevant keywords can increase views on videos by up to 300%.
How To Find Keywords For YouTube
You can use Google Keyword Planner or YouTube Keyword Tool to find keywords for your channel. You should use free tools if you have a small budget and want to save money on SEO services.
Tools such as YouTube Analytics or Google Trends are free to use instead of paying high fees from an agency with tons of experience in this field. Those tools will give you more accurate results than paid services because they’re based on real data rather than guesswork or intuition.
How To Add YouTube Keywords
It’s easy to see YouTube tags if you’re wondering how. The YouTube tag viewer is located in the “video details” section, underneath the video description and thumbnail options.
Your keywords can be incorporated either while you upload your video or while editing it. This is simple enough; you can incorporate the tags using a YouTube tag viewer.
It is advisable to start by adding the keywords, followed by several additional search terms that are still pertinent and relevant to the video. There is an overall character restriction of 500; however, you are not required to complete this if you don’t want to.
Using different niche-relevant search terms is acceptable and might even be advantageous.
Add a keyword to your video title. For example, if you want to add the word “sneakers” to your title, type it in bold: “Sneakers.” This will show up as a bolded word and help viewers find your channel more easily when searching for related videos.
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Also, adding keywords to your description and tags can be very helpful. These words can be added directly below or above the video itself (or both).
What To Put In YouTube Channel Keywords?
First, you must ensure that your keywords are relevant to your channel. You can’t use the same keyword over and over again because it will start to get spammy and annoying for viewers. Instead, try using different keywords in each video so that you don’t lose the interest of your audience by repeating yourself too much.
Next, make sure each keyword has some meaning behind it. Add popular keywords to attract more traffic and more viewers.
Best Practices For YouTube Channel Keywords
Below are some of the best practices and approaches toward adding keywords to your channel:
1. List your Potential Channel Keywords
It would be best if you first decided which words and phrases best describes your channel. These should be a group of words that, in your opinion, best characterize your channel. Your keyword research for videos may also turn up some well-known terms.
You probably have the channel keywords in mind. Then, you must include a few well-known phrases that consumers use to search for the kind of material you produce. It is preferable to list your possible keywords in the Google Doc for simple modification.
2. Use 6-9 Keywords in Your Video Title, Description, and Tags:
The range of the things you cover should be covered, but you shouldn’t go too far. The significance of each term will be diminished if you utilize a large number of them.
Comprehending the channel’s overall topic and category can be challenging when utilizing too many channel tags alone. They don’t start out being extremely descriptive.
Because of this, you need to include 6–9 keywords, typically ranging from 50–75 characters. The ideal spot for channel keywords is 50 characters. Once you reach 50 characters, your benefits start to decrease.
Make sure each keyword is relevant to the content of your videos.
3. Use YouTube Auto-suggestions
This feature helps users find what they need. Auto-suggest is what generates the recommendations you get on YouTube!
So do take advantage of the suggestions from auto-suggest because these keywords are likely being offered because they are frequently searched terms for that subject.
4. Your Target Keyword Should Be Your First Tag
When prioritizing material in their search results, YouTube primarily factors your video’s initial few tags, particularly the first tag. Therefore, ensure the keyword you wish to target is in your first tag.
Tips For Choosing The Right Keywords
Your keywords should be based on what you want to achieve. You can also use tools like LongTailPro and SEMRush to help you search for long-tail keywords that are likely to perform well in YouTube searches.
These long tails might include phrases like “how do I make money on YouTube,” “how much money does it take for me to start my own YouTube channel,” or “how do I get started with making videos?” These types of searches may be good candidates for your video titles and descriptions!
Best Channel Keyword Tools
A few tools can help you find popular keywords for your channel. Keywordtool.io is one of the most popular, but there are others to consider as well:
1. Keyword Tool Dominator –
This program also lets you add multiple keywords at once and see their rankings in relation to each other (e.g., “puppy training” vs. “how much does it cost?”). It gives you detailed information about each keyword, including traffic, cost per click, and more!
2. Tubebuddy
This tool will give you suggestions based on what others have searched for in the past. So it’s useful if someone else has already used a certain term before and shared their experience with others who might benefit from hearing about how much fun it was too!
3. Ubersuggest
If you’re unable to invest in a keyword tool that provides you with a good search volume, Ubersuggest is a YouTube keyword tool that can advise and assist you. It provides you with insightful information on the search for your prospective client. Ubersuggest can provide numerous options based on what your clients are searching for when you enter a keyword topic linked to your business.
4. Keyword Tool.io
An excellent tool that lets you search for common phrases using only their fundamental terms rather than receiving suggestions. A premium version costs $88 monthly if you want to subscribe to Pro Plus. For those looking for monthly subscription plans, these range from $69 to $159.
The free plan offers access to essential features but has some restrictions. You get features ranging from AdWords competition, CPC estimations, and keyword search volume. Even keyword recommendations are provided here.
This is a worthy investment if you want traffic to your channel.
5. YouTube Tool
This program can collect keywords from a competitor’s YouTube video. The program will return your results once you enter the URL.
6. Ahrefs YouTube Keyword Tool
The Ahrefs YouTube Keyword Tool is more pricey but more capable. This program is your best choice if you want to see the actual search volume for a keyword rather than the predicted volume provided by all the other tools. The tool has all the features you would expect from a competent keyword tool, including filters, lists, related keywords, and an easy-to-use UI.
Conclusion
If you want to expand your channel, you must choose the right keywords. You want to make sure they are relevant and will be an effective way of bringing in new viewers. The best way to do this is by using tools like Keyword Planner, Google Adwords Keyword Tool, or YouTube Keyword Tool.
Did you find this post helpful? Find out more about how to improve your keyword strategy:
