There’s no denying the fact that video makes up for about 80% of mobile internet traffic. People love watching videos instead of reading plain text articles because of the human element involved in them. Face, tone, body language, personality, sound – these together tell a compelling story in a format that words alone can’t achieve.
Over 93% of companies have mentioned how they’ve won over more customers thanks to their video content. If you’re not taking advantage of Hubspot video marketing strategies or simply not making any videos for your website, you’re missing out.
But if you already are and want to level up your video marketing game, then this post is meant for you. Here are 5 tips for beefing up your marketing videos and making you look like a real influencer. But first, you would like to check this video!
1. Study Your Audience & Competitors
Ever come across this quote by Chinese general Sun Tzu?
“Know thy enemy and know yourself; in a hundred battles, you will never be defeated. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are sure to be defeated in every battle.”
There’s a good reason why that still rings true today because it works. Take the time to learn about your audience and what your competitors are doing before evening making videos. You need to understand their motivation, common social media channels they use, and what type of content they want before you make anything for them.
As for your competitors, you can take a look at their social media pages and see the common things they’re doing in the industry that is bringing them their successes.
Be considerate of the tone you use in your video content. If you’re marketing to a young audience, you’d want to be classy, urban, and use fancy words that they get. If you’re catering your services to an older group, you’d want to keep your videos a bit on the clean and formal side.
2. List The Benefits Out At The Start
People have short attention spans, and let’s face it: Not everybody has the time to sit down and go through hours of content. If you’re planning to make a product video that’s 5 minutes or longer, you’d better do it the right way.
Start out your videos with a killer intro. This shouldn’t be longer than 10 seconds. And immediately summarize the content of your video in a few words before diving into the details.
By summarizing your content beforehand and letting your audiences know what you’ll be talking about, they can decide whether they’ll be interested or not.
3. Tell Stories Through Your Videos
We all love stories because listening and telling stories is what makes us human. So why not capitalize on that?
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But masterful storytelling is an art. How do you do it? It’s simple, really.
Tell stories about your brand. Make videos about how you started, your growth journey, and the impact you’re making. Give your viewers an inside look at your company and show the people who are working with you. Get personal with your audience, and they will love you even more.
The more people learn about your brand, the more they’ll trust you. And when you build trust, you create more engagement. Got that? Good, because that’s what the most successful companies do.
4. Showcase Your Testimonials & Reviews
Have clients and customers who simply love what you’re doing? Why not show what they’re saying? Social proof is powerful, and you can leverage it in your videos for your marketing. It’s literally free real-estate.
You can use a high-quality screen recorder software to take snapshots of those reviews and add them to your videos. You can also highlight the top comments in your videos and talk about them by giving shoutouts to your favorite viewers. There are endless ways to go about this, but by showcasing social proof, you’ll get your leads to trust you even more and make key decisions.
For example, if a customer is thinking of buying your product or trying out your brand, they can simply watch a testimonial video online and then decide.
5. Optimize Your SEO
Nobody owns the internet, but Google sure does dominate a huge chunk of it. If you’re doing everything right when it comes to making videos but still not getting in enough views, you’re probably neglecting SEO.
There are many free SEO tools you can use to get a report about your YouTube page. Tubebuddy is a free SEO tool used by video creators worldwide to make viral content. It gives you various content ideas for your videos and shows you what keywords rank high in popularity.
Also, keep in mind the length of the video content when you’re using it for marketing. Instagram reels are short, and Twitter videos are not that long either. Youtube welcomes both long-form and short-form content, while Twitch is geared more for live streaming.
The SEO practices you apply to your videos will depend on the length of the content too. Keep these tips in mind, and also, don’t forget to have a steady but consistent uploading schedule. YouTube and other social media algorithms will index your content and recommend it if you’re active on those platforms.
If you suddenly go MIA or stop producing new videos, you’re going to suffer a hit in your subscriber count, which could impact your overall rating as a brand.
That’s it for these tips. When it comes to being creative with your personality, quirky, funny, or simply interesting to watch, that’s going to be up to you. But these tips work when it comes to marketing your videos and to get you that extra engagement.
Good luck on your video marketing journey, and like we always say: Keep hustling for those revenue gains!
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