When every business has started to leave a mark in the digital world, you must take a step forward and find ways to rise above your competitors. With everyone depending on the internet, growth hacking helps you reach these people and drive them towards your content and brand.
Growth hacking does not require any technical skills; it’s a simple but effective strategy to reach a broader audience and drive more people to get to know your brand. It’s also an ideal way to improve your published content on Instagram to attract more users and make them come back to check your new posts.
Instagram is more than sharing your photos; it’s also a useful social media channel for you to introduce your brand further and post relevant content to enhance your digital marketing through Instagram.
Through Instagram, your SEO rankings on Google Search can improve, driving more traffic if you have a stand-alone business website.
While most businesses are peacefully running in the digital world, here comes Uber and Airbnb swooping in and dominating everyone else. The big question is: how did they do it?
It’s called growth hacking. I tried it, and believe me, when I tell you that my Instagram followers grew quickly in just a span of a few days. Frankly, I was amazed at the impact of my Instagram account on SEO.
If you’re still quite unsure whether a photo-sharing social media application like Instagram can help with a business’s search engine capital, let me convince you. Let’s talk about the different growth hacking techniques you can use to crush it on Instagram.
Own and Control The Numbers
Utilizing the growth hacking techniques on Instagram means the strength and competition are in the numbers. Increasing your followers and broadening your reach are some of your first objectives for a successful growth hack.
While you’re used to “quality over quantity,” you also have to note that successful growth hacking involves a wider audience talking about your brand simultaneously. With a large following, you’re certain that more people are interested in your brand and what it offers.
With Instagram, you must create enough reach to make your brand viral. You must have an increase in the right group of followers. Take a look at the following tips to help you increase your follower numbers:
Piggyback On the Followers of Other Users in Your Niche
The easiest way to get targeted followers is to follow other users’ accounts in the same niche as you. To do this, all you have to do is type in a relevant hashtag in your niche on the Search page. Then, choose the top hashtag and view the top posts for that corresponding hashtag.
Click on one of the photos in the top posts and visit the owner of those photos. View the user’s followers, and follow these accounts.
Like and Comment All You Can
Doing this is one of the best ways to land on the radar of a potential audience, and it’s pretty simple.
To do this, simply type in another relevant hashtag to your brand on Instagram’s search bar. Look for promising and significant accounts, view their profiles, like their postings and other content, and leave comments. The best way to do this is by liking and commenting on at least three good photos.
It may be easy to do, but it can positively impact your numbers, increasing your followers.
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Consistently Post Every Day
Consistency is key, and your content greatly impacts how your audience interacts and sees your brand. If you don’t constantly post every day, the likelihood of losing your followers increases, and you won’t be able to attract and reach a new audience.
Remember that Instagram has preferred times and days for your posts. You can always analyze when this is based on your audience or follow the general rule of posting.
If Google has keywords, Instagram has hashtags. Hashtags are relevant words or phrases used for your audience to reach your content easily. You have to use an appropriate amount of hashtags in every post. Posts with hashtags are more likely to have a good like and follower ratio than those without.
However, remember that spamming your posts with hashtags can reduce your content engagement. Instagram can view your post as spam. Generally, using five to ten hashtags is fine.
Only Publish Good Quality Content
Good quality content is essential in maintaining your follower count. When your content has substance, the old and new audiences are more likely to come back and revisit your profile. Followers coming back to check out more content from your brand assures you that effective Instagram growth is happening on your profile.
To be consistent and become even better at posting the perfect content for your brand, here are the following tips you can follow:
- Focus on your target audience and know what they want.
- Decide how you can engage your followers with your posts.
- Publish consistently with all the posts having aligned and organized content.
Pick It Up With Other Influencers
Partnering with influencers on Instagram is a good way to achieve the growth you want for your brand. It’s always nice to establish a good relationship with these people because they can tremendously help drive success to your business.
If you can catch the attention of a famous influencer on Instagram, go for it. There are also micro-influencers dominating the world of Instagram. You can also partner with them, and they can also provide you with the benefits and success that major influencers can give you.
Here are some of the reasons why picking it up and collaborating with micro-influencers is also a good idea:
- You may partner with them at a lower cost than major influencers.
- Micro-influencers are trusted more and have better authority within their network.
- Their audiences are commonly hyper-engaged.
It’s All About Brand Awareness
Your brand becoming known to a wider audience ensures the success of your Instagram growth. Remember that people prefer a brand-centric business rather than a product-centric one because it’s less promotional. You will more likely lose followers when your post is too promotional.
Increasing your brand awareness without posting promotional posts has the following benefits:
- Makes your brand more competitive and increases your position in the market
- It can positively impact your sales because more people are more aware of your brand
- More authentic as you build the image of your brand in the minds of your audience
- Better brand equity
Focus on making your brand more known to a broader audience, and you are guaranteed successful Instagram growth.
With Instagrams, hashtags are the way to go. When your branded hashtag becomes viral, your brand reaches more people, and they will likely come back to your page because your hashtag stuck to their minds.
When you create branded hashtags, you allow your brand to become permanent on social media. It’s like letting everyone know that you’re in it in the long run.
So, how do you create effective branded hashtags for your business? Check out these tips:
1. Take a look at the hashtags of your competition to give you an idea of what keywords are relevant and can help increase your brand reach.
2. Look at what hashtags your top followers are using. These hashtags are commonly what you should use, and simply tweak some words to make them your own.
Enhance and Optimize Your Profile
Optimizing your profile is essential so that Google indexes your content and Instagram account. To help in optimization, here are a few ways that can help you:
- Utilize the geotagging option
- Ensure your profile has complete details, including a profile name, bio, username, and links to your other assets online.
- Your profile information and content should have keywords.
- Social sharing across all your online channels can also help improve your ranking on Google search.
Growth hacking is an easy and simple technique you can always try out to increase your brand’s reach and audience engagement. It’s not some secret recipe you need to master to be good at it; growth hacking is readily available, and it’s the perfect technique you can use for your business’s benefit.
In the comment section below, share your growth hacking story and let me know how it impacted your business!
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