AI consulting in Austin,
from an operator's chair.
I built 11 brands from Austin and run Pickleland in Pflugerville today. The agents I design run my own businesses before I recommend them to anyone else's.
Where I start with an Austin business.
Austin is home, so these are the four kinds of company I talk to most often here and the first thing I'd look at in each.
Venues and local service businesses.
This one is my own backyard. I run Pickleland in Pflugerville, and the agents I designed handle its content, SEO and customer comms. If you run a venue, a studio or a service company, I can show you the setup I use and what it costs to keep running.
SaaS and software companies.
Your buyers ask ChatGPT and Perplexity for a shortlist before they see your pricing page. I check which prompts you appear in, which competitors get cited in your place, and which pages need rebuilding to change that.
Consumer brands.
Austin's CPG and DTC brands run on small teams. Content, product-page upkeep, review mining and customer email are all work an agent can carry. I built media and DTC brands on that kind of system.
Marketing agencies.
If you serve clients, the question is what to package. GEO audits, schema work and agent builds are all sellable, and I'll walk you through how I scope and price mine.
Three buckets, no vendor pitch.
I don't have a partnership tier with OpenAI or Anthropic. I have a decade of direct P&L responsibility across 11 brands, plus Pickleland today, and that's the seat I advise from.
- 01 AI roadmap for founders. Where AI changes your unit economics in the next 12 months, and where it doesn't. You get a ranked list of the one to three workflows worth automating first, with what each costs to build and run.
- 02 GEO (Generative Engine Optimization) strategy. How to get cited by ChatGPT, Perplexity, Claude and Gemini as well as ranked by Google. The output is page-level work: which pages to rebuild, which facts are missing, which schema to add.
- 03 Agent builds and design review. I build the agent in your stack, or review what your team is already shipping: where the prompts are brittle, which evals are missing, where the deploy will hit the wall.
Getting cited when someone asks AI about Austin.
Run this test before you hire anyone, me included. Open ChatGPT, Perplexity and Google AI Mode and type what your customer would type:
- “best pickleball courts near Austin”
- “bookkeeper for startups in Austin”
- “wedding venue in Dripping Springs”
Ask about your suburb as well as Austin. Pflugerville, Round Rock and Cedar Park each get their own answer, and a page that only says Austin can miss all three.
Write down which businesses get named and which pages get cited. If you're missing, the fix is usually unglamorous:
- A Google Business Profile with every field filled in and kept current.
- One page per service that states price, service area and hours as plain facts an assistant can quote.
- LocalBusiness schema that says the same thing your profile says.
- Mentions on the local sites the answer is already citing.
Three free tools to start with: the GEO checker, the AI crawler access checker and the schema generator. If the list above is more than you want to run yourself, that work is what the audit covers.
From inside live P&Ls,
not the slide-deck circuit.
UCLA '17. Built and ran a portfolio of 11 brands (~2M monthly readers at peak), now operating Pickleland in Pflugerville. I designed the AI agent systems that ran each one: content, SEO, customer comms, finance routing.
What I tell clients is what I'm doing in my own businesses. The strategy gets tested on a P&L I'm responsible for first. Cited in Forbes, Inc., HuffPost, BBC, Mashable.
Three ways consulting works.
30-min strategy call ($300)
One specific problem, one recorded session. You walk away with a tactical recommendation and a documented thread. A 60-minute slot is there if the problem is bigger.
Book a 30-min call →AI + GEO audit ($9,500)
Four weeks inside your stack, content and growth engine. You get a 90-day plan with sequenced execution items. Six slots per quarter.
See deliverables →Custom agent build
A working agent on your most important workflow, in your stack, priced by scope. First loop in your hands by week 2, then evals and guardrails. I take two builds at a time.
Scope a build →Austin and the suburbs around it.
Austin · Pflugerville · Round Rock · Cedar Park · Georgetown · Leander · Lakeway · Bee Cave · Dripping Springs · Kyle · Buda · San Marcos
I'm here, so in-person kickoffs and working sessions are easy. The build and audit work itself runs remote either way.
Elsewhere in Texas: San Antonio · Houston · Dallas · GEO consulting
FAQ for Austin AI consulting.
Austin-based?
Let's scope a call.
30-min intro call · $300. I'll tell you honestly whether AI moves the needle for your business in the next 12 months.