AI consulting for
Dallas operators.
I'm based in Austin, three hours down I-35. I built 11 brands and I run my own businesses on agents I designed. I work with DFW owners who are past the demo stage and want a system their team will trust with real work.
Where I'd start with a DFW business.
I haven't run a company in Dallas, so I won't pretend to know yours. These are the four patterns I'd check first, based on what the Metroplex economy runs on.
Financial and professional services.
Dallas has a deep bench of wealth managers, accounting firms, insurance agencies and law practices. The hours go to document intake and client follow-up. Agents do the collecting, checking and reminding. Advice stays with a licensed human, and I write that line into the spec.
Logistics and distribution.
Between DFW Airport and the Alliance corridor in Fort Worth, the Metroplex is one of the big inland freight hubs in the country. Carriers, brokers and 3PLs answer the same status emails all day. An agent that reads the message, looks up the load, drafts the reply and routes the exceptions is the first build.
Vendors selling to corporate headquarters.
A lot of DFW companies sell into enterprise procurement at AT&T, American Airlines and the other headquarters here. Security questionnaires, RFP responses and vendor forms eat a sales team. An agent that drafts from your approved answer library has a first version ready in minutes, and a person checks it before it goes out.
Home services and multi-location operators.
Roofing, HVAC, dental groups and franchises spread from Frisco to Arlington. Each location needs its own accurate page, profile and review flow, and nobody maintains forty of them by hand. That upkeep is agent work, and it decides who AI search names in each suburb.
Three buckets, no vendor pitch.
I don't have a partnership tier with OpenAI or Anthropic. I have a decade of direct P&L responsibility across 11 brands, plus Pickleland today, and that's the seat I advise from.
- 01 AI roadmap for founders. Where AI changes your unit economics in the next 12 months, and where it doesn't. You get a ranked list of the one to three workflows worth automating first, with what each costs to build and run.
- 02 GEO (Generative Engine Optimization) strategy. How to get cited by ChatGPT, Perplexity, Claude and Gemini as well as ranked by Google. The output is page-level work: which pages to rebuild, which facts are missing, which schema to add.
- 03 Agent builds and design review. I build the agent in your stack, or review what your team is already shipping: where the prompts are brittle, which evals are missing, where the deploy will hit the wall.
Getting cited when someone asks AI about Dallas.
Run this test before you hire anyone, me included. Open ChatGPT, Perplexity and Google AI Mode and type what your customer would type:
- “commercial real estate attorney in Dallas”
- “IT support company in Plano”
- “3PL warehouse near DFW Airport”
Test Dallas and Fort Worth separately. They are different searches, and a business in Southlake or Keller can miss both unless a page says which areas it serves.
Write down which businesses get named and which pages get cited. If you're missing, the fix is usually unglamorous:
- A Google Business Profile with every field filled in and kept current.
- One page per service that states price, service area and hours as plain facts an assistant can quote.
- LocalBusiness schema that says the same thing your profile says.
- Mentions on the local sites the answer is already citing.
Three free tools to start with: the GEO checker, the AI crawler access checker and the schema generator. If the list above is more than you want to run yourself, that work is what the audit covers.
From inside live P&Ls,
not the slide-deck circuit.
UCLA '17. Built and ran a portfolio of 11 brands (~2M monthly readers at peak), now operating Pickleland in Pflugerville. I designed the AI agent systems that ran each one: content, SEO, customer comms, finance routing.
What I tell clients is what I'm doing in my own businesses. The strategy gets tested on a P&L I'm responsible for first. Cited in Forbes, Inc., HuffPost, BBC, Mashable.
Three ways consulting works.
30-min strategy call ($300)
One specific problem, one recorded session. You walk away with a tactical recommendation and a documented thread. A 60-minute slot is there if the problem is bigger.
Book a 30-min call →AI + GEO audit ($9,500)
Four weeks inside your stack, content and growth engine. You get a 90-day plan with sequenced execution items. Six slots per quarter.
See deliverables →Custom agent build
A working agent on your most important workflow, in your stack, priced by scope. First loop in your hands by week 2, then evals and guardrails. I take two builds at a time.
Scope a build →Dallas, Fort Worth and the Metroplex.
Dallas · Fort Worth · Plano · Frisco · Irving · Richardson · Arlington · McKinney · Southlake · Keller · Grapevine · Denton
About three hours from my desk. I travel in for the kickoff and key reviews. The build and audit work itself runs remote.
Elsewhere in Texas: Austin · San Antonio · Houston · GEO consulting
FAQ for Dallas–Fort Worth AI consulting.
Dallas-based?
Let's scope a call.
30-min intro call · $300. I'll tell you honestly whether AI moves the needle for your business in the next 12 months.