Search Console Impressions Spiked, CTR Fell: What I Check
Impressions up 437% in a day, CTR down 66%, average position better. Here's how I read that pattern in Search Console before touching a single title tag.
Building with AI Agents
Posts
439 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
robots.txt for AI Crawlers: What to Allow and Block
Blocking the wrong AI bot removes you from ChatGPT or Claude answers. Which GPTBot, OAI-SearchBot, ClaudeBot and Google-Extended rules to set, and how to test.
Free SEO Tools That Work: A $0 Stack by Job
The free SEO tools I'd use for each job: search data, audits, keyword research, speed and AI visibility, and the point where paying finally makes sense.
Google Workspace Promo Code: 10% Off and Which Plan to Buy
How to get 10% off your first year of Google Workspace with a referral promo code, what each plan costs after the discount, and where to enter the code.
How to Run a Backlink Gap Analysis in Semrush
Find the sites that link to your competitors but not to you, sort them by how winnable they are, and turn the list into outreach you can send this week.
How to Find Out If Someone Reposted Your Video
Find reposts of your brand videos by searching frames, titles and captions, then get them credited or removed with YouTube's tools or a DMCA notice.
How to Put a Spending Cap and Kill Switch on an AI Agent
An agent that loops overnight can burn a month of budget by morning. Here are the three limits I set on every agent, and a prompt to add them in minutes.
How to Fix Pages Stuck on Page Two in Search Console
A 30-minute Search Console routine to find queries ranking 8–25, decide whether each needs a rewrite or a title fix, and the prompt I paste into Claude.
How to Check if a Google Spam Update Hit Your Site
A 15-minute Search Console check to tell whether a Google spam update cost you traffic, using my own numbers from the September 2026 update.
5 Tips For Making Your PPC Campaigns More Profitable
Smart Bidding and Performance Max have shifted PPC from manual control to feed-quality and creative; here are five updated tips to get profitable results in…
CoinTracker Review: Features, Pricing, and Alternatives
CoinTracker is a crypto portfolio tracker and tax tool that integrates with TurboTax and TaxAct. This review covers its features, current pricing tiers
Competitor Research on Semrush: A Step-by-Step Guide
Use Semrush's competitive research toolkit — Market Explorer, Traffic Analytics, and the new AI/GEO tracking — to find, categorize