Summary
TikTok stitch and Duet are easy and effective ways to boost your brand awareness in the digital world. These two features allow you to get ahead of your other competitors, reach and engage your audience more efficiently, and convince them to take action towards your brand.
Through TikTok stitch and duet, your brand is given a chance to become viral and reach more people in your target market. These features are a great addition to your social media marketing strategies.
TikTok continues to increase in popularity as it makes its mark in the entertainment and business industry. Many brands worldwide have started to use it as part of their marketing strategies to increase brand awareness and customer engagement.
As TikTok competes with other social media channels for brand marketing, its additional features, Stitch and Duet, are also helpful marketing tools. If I were to use this platform for my business, I would certainly try out these features to enhance my marketing strategy.
To help you get started and convinced on using TikTok Stitch and Duet for your brand, let’s dive deeper into what these features are and how they can help you. I will also give you examples of famous brands that use these to their advantage.
What is a TikTok Stitch?
TikTok Stitch allows users to cut and edit other people’s videos on their For You Page and incorporate them into their content.
However, not all users enable this feature. When you post a video on TikTok, you decide whether other users can stitch your video or not. This can be done by clicking the Stitch button on your video settings before posting.
The main advantage of using TikTok stitch is that it enables certain content to become viral differently from how it’s originally posted.
What is a TikTok Duet?
TikTok Duet is another editing feature that enables you to combine two videos in a split-screen format. Unlike stitch, where you have to cut the video and include snippets into your own, with TikTok duet, users can simultaneously play the two videos on one screen.
Users who created the original videos also need to allow duet on their video settings to enable it. In this way, you are given a chance to amplify the message of the original content to your videos.
Why should Brands use TikTok Stitch and TikTok Duet for their marketing?
The success of social media marketing mainly relies on three elements:
1. Attainment or Reach
2. Engagement
3. Action
To boost brand awareness and sales, you want to reach as many people as possible, engage them through your content, and motivate them to take action towards your brand. It may sound simple to do, but it’s not that easy.
Fortunately, TikTok features such as Stitch and Duet can help drive more traffic to your brand, thereby contributing to your social media marketing success.
What types of businesses should try using Stitch and Duet for their marketing?
Even though TikTok is more catered to the younger population, you should not be quick to put off using this social media platform to market your brands. With Tiktok’s active users reaching 1 million monthly, surely, some people will be interested.
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That being said, you have to learn how to reach the younger population active on TikTok. You have to learn to embrace and use TikTok Stitch and Duet to get ahead of your competitors. This is the perfect platform where you can grow your business profile.
What are some brands that use TikTok Stitch and Duet for marketing?
If you are still not convinced of how helpful TikTok stitch and duet can be for your business marketing, check out these famous big brands that have taken advantage of these two features.
1. NBA
NBA’s famous stitch, “Tell Me You’re an NBA Fan Without Telling Me You’re An NBA Fan.” is a simple but effective stitch that joins millions of NBA fans together on one platform, reaching and engaging more people.
In this case, the video gave a prompt to NBA’s followers. When their followers saw it, they incorporated NBA’s original video into their responses.
Even though NBA used a simple format for its video stitch, it’s still a good way to drive content engagement. Remember that every time you make TikTok stitches, they give you free publicity, which helps expand your audience reach.
2. Amazon Prime
Amazon Prime did a famous TikTok stitch featuring a topless Michael Jordan opening a door. It’s a video clip that makes users wonder what is happening in the scene; the stitch allows any user to stitch and finish the story.
This video stitch became viral on TikTok because it triggered the creative juices of most users as they stitched the video and acted out the rest of the scene. It even became more viral because it’s Michael Jordan on the clip!
3. Puma
One brand that used TikTok duet to increase brand awareness is Puma. The original video featured a barista failing at illustrating the Puma logo on top of a coffee order.
When Puma saw the video, they did a TikTok duet that rose to the challenge and created a Puma logo on top of the coffee. As you can see, what Puma did was a simple TikTok duet that became viral and appealed to its target audience, and it gained more than one million views.
The video had nothing to do with products from Puma, but it helped increase brand awareness because the Puma logo is the main star of the video.
4. San Diego Zoo
San Diego Zoo also used duet challenges to increase its audience reach and engagement. They gave Tiktok users a chance to sing or duet with one of its lovable animals, Crikey, the noisy bird.
Its original video came with the hashtag #sandiegozooduetssweepstakes, which successfully increased the brand’s reach and popularity on TikTok. Making creative content on this platform helps increase brand awareness; this is exactly what San Diego Zoo did.
The original video was unique and even included a challenge stating that whoever made the most creative duet would win zoo passes. This certainly caused users to take action and create duets with the original video.
5. Urban Decay Cosmetics
Different make-up brands are now using TikTok to market their products; Urban Decay Cosmetics is one of those brands. The release of Prince 4 Ever Collaboration used TikTok stitch as part of the make-up brand’s product launch.
The original video showcased a close-up look on all the products under the collaboration, which drove excitement among users and led them to incorporate snippets of that video into their content. If your brand has a product launch soon, don’t hesitate to use the TikTok stitch to make your new releases viral and increase engagement.
6. John Derting
If you don’t know who John Derting is, he’s a famous photographer and videographer with 1.7 million followers on TikTok. His videos mainly showcase the unique beauty of nature around the world. Stitching his videos is a great way to show that you deeply care for the ecosystem and nature around you.
7. ESPN
ESPN made a buzz on TikTok when it published a video showcasing the outstanding dunking skills of a young kid. The short video had an incredible reach and engagement and also received millions of duets. The majority of the duets were basketball players, amazed at how skilled the young kid was.
8. Vessi Duet Giveaway
Vessi is a famous shoe company in Canada; they used the TikTok duet for its recent giveaway, and it was a successful campaign. Their followers were given a chance to show off their Vessi shoes while the company dueted their videos. They also gave a free pair of shoes to some.
The duet was a simple but effective strategy to boost audience engagement; it’s also a win-win because Vessi increased its brand awareness, and a few lucky followers won free shoes.
How can a business measure the success of its TikTok stitch and duet?
The only way to measure whether your stitches and duets are doing great with your marketing is through TikTok Analytics.
TikTok Analytics gives insights into how your content performs, but there are no metrics specifically targeted at measuring your TikTok stitch and duet. However, it can give you an idea about what type of content works well for you through the following metrics:
- Total likes, comments, and shares on each post
- Average watch time and engagement estimates
- Total playtime and video views
Final Say
As TikTok continues to expand towards business marketing, it’s no doubt that many brands have geared their content to match TikTok’s growing popularity. With the Stitch and Duet features, this platform gave brands an easy, simple, but effective strategy to succeed in their brand marketing.
To summarize, TikTok stitch and duet features can improve your brand’s reach, engagement, and action — the three core elements of social media marketing.
In the comment section down below, let me know whether you have tried using Stitch and Duet on TikTok and how the experience was for you.
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