No matter what style of content you are trying to create, you must use the right tools. Any lack of content organization increases the chances of confusing readers and may result in content with poor readability.
So, it is important to find the right editorial tools to keep your content organized. It will help you to save time and meet deadlines.
This post will familiarize you with some of the great editorial tools that will help you create and manage content effortlessly.
Content organization is critical to my online success, but I have found that it is regularly ignored by many marketers, bloggers, and the like.
To make your content creation endeavor successful, you must learn to value the organization of web content.
Web content may mean blog posts for some and social media activity for others. It may even mean podcast content.
For me, web content is primarily blog posts. The organization is key to ensuring my content doesn’t suffer from chaos and a lack of focus.
Here are 10 of my favorite editorial tools that will take your blog to the next level.
Trello is known for its versatile and visual nature. This project management tool allows you to visualize the entire content process, from ideation to publication.
It features a novel card system that allows you to move cards between columns and keep track of pieces of content.
You can then create cards and move them through the process while you and your team go through the required steps.
In addition, you can assign cards to specific persons to track the pieces of content people are in charge of.
Because you most likely value your time, Trello allows you to set due dates for each card, so your project remains on schedule.
The ability to work with multiple boards means you can dedicate one to different types of content and turn Trello into your content marketing engine.
Individuals can get Trello for free, but businesses will have to pay $9.99 per team member per month.
CoSchedule is a WordPress plugin that simplifies the promotion and posting of content, making it easy to remember. I think of it as the perfect tool for people struggling with the promotion side of content creation.
It has an editorial calendar for scheduling your post’s publication and your social media promotion.
CoSchedule then allows you to attach the scheduled promotion to the corresponding blog post.
Image source: digitalauthority.com
After setting up your editorial calendar, you can filter it to view only social media posts, blog posts, or the output of specific authors.
When your work is ready, CoSchedule will send you a reminder to let the world know about the piece of content you created.
This project management software shares some similarities with Trello. Instead of projects or tasks, you will be working with “pipes” when you use Pipefy.
You can create different editorial pipes or client-onboarding pipes for different departments. More so, you can customize the columns within each pipe.
This software allows you to track workflow, assign projects, set due dates, and put preset to-dos.
When you move a card to a new column, it can assign itself to the person responsible for its next stage.
Pipefy also comes with a mobile app, which is great because its website isn’t very mobile-friendly.
You will be happy to hear that Pipefy is free for teams comprising up to five people. For between five and 10 users, the price is $9 per user per month. Above 10 users, and the price goes up further.
4. Google Calendar
While you may already use Google Calendar, you can go the extra step of using it to organize your blog.
Though it doesn’t have top-tier automation features, it has gotten the job done for me in the past.
Google Calendar is available for free and allows you to create as many calendars as you want.
You have the option of creating public or private calendars, and you can invite other people to view the calendar you have created.
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How do you get to it?
1. Go to your Gmail account.
2. Click on the square with the small blocks at the search bar’s right to reveal a dropdown menu.
3. Click on the Calendar to get to the Google Calendar tool.
4. Click “Create” in the upper left corner to create an event.
5. Title your event.
6. Under “Guests,” on the right side, enter the email address of the person you want to share the address with.
7. Click on save.
If you schedule a blog post on your calendar, Google will notify the people you selected.
You may find that content promotion will be a difficult part of your marketing strategy. It can be tedious when you have to keep track of numerous social media platforms.
But Buffer makes your content promotion plan easier by allowing you to promote your content in a single place.
It links all your social media accounts and serves as the hub for your social media sharing.
You can customize a message for multiple social media posts on one page. With a single click, your message will be at the doorstep of the public.
Buffer has a free version worth trying for your content promotion.
Hootsuite allows you to post on 35 different social media platforms. You can further schedule your posts for a later date if you don’t want to post your content immediately.
In addition, Hootsuite offers social media monitoring, content curation, and promotion analytics, which will be important to content marketers.
This tool has free versions that will be capable of executing your promotional plans.
7. Google Docs
Google Docs is almost underrated when blog content creation is concerned, but few tools are as useful and powerful.
No other tool makes it easy to collaborate with other individuals and keep track of previous revisions while editing the same document in real-time – all for free!
Go here to create a Google Doc.
Click on the blue button, look to the top, and click on the blank document with a plus “+.”
And just like that, you have your own Google Doc.
You can share the document with other people by clicking “Share” in the upper right-hand corner.
Type the email address of the person you’d like to share the document with, and they will be able to view and edit it whenever they want.
Google will notify whomever you share a document with once you do.
If you want to manage a team of content marketers and visuals are not your concern, Asana will be great for organizing your strategy for content marketing.
While not as visual as, say, Trello, I have found that Asana offers a superb view of my publication calendar.
This project management tool allows you to create projects and tasks within those projects. Within those tasks, you can further create subtasks.
You can also put in place due dates and assign subtasks within each content task.
Asana tracks the progress of each project and lets you know when people are meeting or falling short of due dates and how many tasks are outstanding before completion.
It has a search bar that helps you to find tasks that are in progress or already completed.
Asana comes at no cost for teams with 15 people and $9.99 per month for each member in larger businesses.
HubSpot is a comprehensive marketing software that could make a dent in your pocket. But it’s $200 per month starting price point is worth it for the clean content marketing it promises.
It centralizes your data, tools, and team members in one location while allowing for some design for landing pages, emails, and blog posts on your own.
HubSpot also gives you access to various SEO, blogging, and social media tools.
A major reason for having organized content is automation, which HubSpot helps you with for your marketing.
Kapost allows you to organize your content marketing plan visually.
You can map out your content strategy over days, weeks, months, or even years. It can go as far as you like.
It also offers analytics features that help you identify bumps impeding your goals and journey to success.
Kapost’s analytics highlight how many shares, clicks, views, and downloads you have on your content.
Like some of the tools I have highlighted, Kapost lets you and your team easily work together in a centralized location. Its editorial calendar helps you keep track of every step in the content marketing journey.
It makes sharing your content on social media easy because you no longer have to open multiple tabs.
Finding the Editorial Tool for your Content
These tools I have highlighted have their strengths and weaknesses, and some certainly work better than others.
It is up to you to try them and see which works best for your content creation needs. Also, don’t be afraid to switch from tool to tool when you discover that one isn’t helping you get organized.
What tools do you use to organize your content? If you have any other tools to recommend, please share them with me in the comments!
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