Summary
How would you like to get the VIP treatment without being a celebrity? In the concierge business model, your customers feel like they are getting the best service available.
Concierge services are increasing in popularity as a way to make customers feel valued. It’s not just about offering coffee or flowers anymore. You can offer to do everything from dropping off dry cleaning to ordering lunch at your favorite restaurant.
It can be a challenge for small business owners to provide excellent customer service and stand out in a sea of competitors. A concierge service is an option that can help your small business stand out in the crowd!
It is expensive to run a small business. A lot of time and money goes into finding and hiring the right employees, ensuring that products are delivered on time, and providing top-notch customer service.
The only way to give back to the company owners is by increasing sales. And one of the best ways to do that is by hiring a concierge service. A good concierge can take care of all of those daily errands you don’t have time for but need to be done in order for your business to run smoothly.
In this article, I will talk about how the concierge service model works. We will touch upon the basics of the concierge service model and its detailed elements.
What Is A Concierge?
A concierge is a person who provides the services of a personal assistant to an individual or small group. Generally, concierge services are often referred to as lifestyle management, but the role differs from lifestyle management.
Services provided by the concierge typically include assistance with errands such as dry cleaning, booking appointments and reservations, making travel arrangements, and preparing personal shopping lists.
From a personal organizer to someone who helps you get the best seats at a show and gets you discounts, a concierge service is ideal for small business startups.
Understanding Concierge Service Model
The first stage of the concierge service model is to determine what services your concierge business will provide. Some businesses offer only one specific service, while others offer a full-service a la carte options menu.
Regardless of which option you choose, these options come at about the same price point. However, the flexibility for customization allows you to adjust your pricing easily to suit your customer’s needs and budgets.
Know Your Market
The concierge business is a promising and lucrative one because the service you provide your client is so much better than what they are accustomed to receiving. People will spend money for convenience, and in today’s fast-paced world, that means more money for you.
Center Attention To Big-Ticket Markets
All of your customers are busy and have a lot to do. But, it’s important to differentiate between the high and low-income earners. You can use this fact to help you decide where to focus your marketing efforts.
The good thing about the concierge business model is that you can focus on clients with higher incomes. You aren’t just going to pick up the overflow from other businesses like a babysitter might.
Additionally, the benefit of this is that when you focus on someone who has disposable income, they are less likely to try cutting corners and searching for cheaper alternatives. That’s great for your bottom line.
✋ Stop worrying about SEO and have me do it for you
PS: Ready to work with the 0.01% of all SEOs worldwide? Click here.
Marketing
Keep in mind that marketing is one of the keys to success in the concierge business model. This means working with a marketing expert to ensure that your brand is appealing, consistent, and professional.
It also means doing some marketing legwork yourself, such as networking, blogging, and real-world marketing. The work you do now can greatly impact your future business opportunities.
Ask any concierge about their marketing efforts, and you’ll probably find that they devote most of their time to getting new clients and not much time marketing to existing clients.
This isn’t always the best strategy because sometimes marketing to existing clients is better than more work. You can expand your work instead by promoting your services via flyers, email newsletters, and other forms of communication where current clients are likely to be reading them.
Establish Relationships
Think about all of the places where you have met someone, had a conversation with them, and never seen them again. The concierge business is different because it’s based on relationships.
This, in turn, creates quick results, trustworthy recommendations, and loyalty to your brand. The more you get to know your clients, their interests, and what they like, the better off you will be when tackling their requests.
Concierge Services You Need To Consider
Concierge services were considered a luxury, but people are attracted to digital concierge services with the advancement of technology. Additionally, big hotels and elite-class people initially used these services.
But now, the scenario has changed; many companies are doing such services for middle-class people.
Lifestyle Concierge
Lifestyle Concierge is a service that provides personalized services to clients every month. It covers areas that include taking care of family and personal and professional lifestyles.
This is different from the hotel concierge service because the client does not have to visit an agency whenever they need something.
Business Concierge
A business concierge is a high-end service that helps companies manage their day-to-day business activities. Often, an employee of a company will be confused about what task they should handle or who should be approached first.
With the help of a business concierge, they can have all the information about what needs to be done and where and how it should be done.
Travel Concierge
Travel concierge is the service that helps people to get the best out of their trip. Generally, a travel concierge offers a full range of services, including the following:
- Booking accommodations
- Restaurant reservations
- Transportation bookings around the world
Providing a convenient central point for travelers to organize their trip in advance allows them to focus on their vacation rather than shopping around for their travel needs.
How To Start A Concierge Service Model?
Take the worry and stress out of arranging travel details for your clients by developing a mobile concierge app. This is a great way to offer an even more personal service and make sure all their needs are catered for.
The mobile app can also prove helpful in other areas, such as restaurant reservations or activity bookings, and is a useful tool for managing customer data.
- Find a niche.
- Register business.
- Obtain a license for your business.
- Know your forte.
- Fund your business.
- Establish your business.
- Promote your services.
Final Thoughts
Technology has advanced so much in today’s world that we can do almost everything remotely. This has changed the functionality of the concierge service business, and it is no longer necessary that a concierge does his job remotely.
With digitization, the business model is finally starting to expand globally and even in emerging markets. There is very low competition for this particular service, making it an extremely lucrative market for entrepreneurs.
Additionally, concierge service is still new in the market, there are not too many people who know how to start it. So, there’s a massive opportunity available for those willing to try something new and get trained from scratch!
If you find this article helpful for you, you may want to read these also:
