Summary
People worldwide were looking for matches and making plans on this new platform. But unlike other apps that made women feel like a barfly was hitting on them, Bumble is different. When other dating apps are less strict with their guidelines, resulting in sexual harassment, Bumble protects women from all of those.
Bumble is a revolutionary dating app enabling females to take control of the conversation and reject unwanted advances.
This unique concept shields them from online harassment and spam. That makes it the perfect feminist-friendly alternative to other apps where both males and females can swipe freely. By putting women first, Bumble has immensely impacted modern dating culture!
With the rise of dating apps like Bumble, many use it to find someone special and achieve those relationship goals. While it is not all perfect, those dating apps have key features that make our quest easier than ever before.
In this blog post, I will walk you through everything you need to know how Bumble makes money and how amazing their business model and strategies are!
Quick Overview: What is Bumble?
As today’s digital tools continue to improve, dating and networking arrangements have also followed the course of current setups. Distance and time no longer hinder you from finding your perfect match romantically or platonically.
Bumble was launched in 2016 as a dating platform with a unique twist. It was founded in 2014 by Whitney Wolfe Herd, who wanted to create an app where women felt empowered and could control their dating experience.
One of the main features of Bumble is that only women can initiate contact with matches. This feature has been hugely popular and sets Bumble apart from its competitors. In addition to its dating platform, Bumble has other services such as:
1. Bumble Date
When I first signed up for the app, I was asked to choose between using it for a date, friend, or business purpose. The app’s main purpose remains to be a dating platform, so when I select ‘date,’ I am taken to the home page, which contains all my potential matches.
According to the US market, Bumble occupies about 12% of the segment, from the over 42 million active dating app users monthly. With that statistical data, you can find your “soulmate” if you believe in those ideas.
2. Bumble BFF
Bumble BFF is a wonderful extension of the original Bumble Date feature; it pairs users with one another solely for platonic relationships. This addition to the app has been particularly useful for me because I can build strong friendships without any stressful expectations!
3. Bumble Biz
Bizz is the professional side of this ‘dating’ app. This is a perfect feature for people like you and me, who may have some “trust issues.” It has a pool of professional individuals which I find amazing, and an opportunity for us to expand our networks regardless of the field to which we belong.
How does Bumble Works?
On this platform, women make the first move—meaning they must send the initial message to start a conversation with someone of interest.
This helps control women’s conversations and prevents unwanted messages from men who may otherwise have taken “no” for an answer.
Bumble has several additional features for finding what you want using this dating app.
- Extend
- SuperSwipe
- Spotlight
- Backtrack
- Beeline
- Bumble Coins
How does Bumble Make Money?
Bumble works on a freemium business model so that we can use this dating app for free! With its freemium plan, I immediately got enticed by this app and started trying it out.
But if you want to experience more and explore other fun features Bumble offers, I recommend switching to premium accounts.
1. Micropayments
Perhaps after using the app for quite a while, just like me, you will realize that you don’t mind paying a small amount for valuable add-ons.
SuperSwipe and Spotlight may ask you to pay for certain Bumble coins you can acquire by depositing money into your account. These transactions are referred to as micropayments.
2. Subscription Model
I got instant access to the platform’s deluxe level with Bumble’s subscription model. I enjoyed various benefits such as Beeline, advanced filters, Backtrack, Extend, and more. Although partnerships and advertisements also contribute to Bumble’s revenue, Bumble only made up 3% of its income in 2019.
Major Benefits of Using Bumble Premium
I never regretted opting for Bumble premium plans. With this plan, I could do the following:
1. Beeline
The first significant thing I like about Bumble Premium is Beeline. This premium feature lets me see everyone who swiped right on my profile.
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This means I no more have to wait around wondering and questioning my self-worth if I am not attractive enough for others.
2. SuperSwipes
The best thing about my premium Bumble plan is its SuperSwipes features, like regular swipes but with a little extra oomph. When I SuperSwipe on someone’s profile, it sends them a notification that I am interested in them.
I find this incredible because bringing my intention without going through the cringe part is easier. I also get five SuperSwipes weekly with the premium account, and I just can’t get enough of it!
3. Rematch with Expired Connections
Another thing I love about Bumble Premium is that I can rematch with expired connections. There may be times when things don’t work with the one I connected with before.
But with this feature, it is like giving that “connection” a second chance.
4. Travel Mode
I also love Travel Mode, which is made to extend my matches for about 24 hours. It is perfect for me because I travel often.
It also allows me to change my location so that I can swipe on people when my current area or as I prefer. This comes in handy when traveling for business or pleasure and wanting to meet someone new in the area.
If you are a beginner, you only have to turn on travel mode and start swiping!
5. Backtrack
Bumble Premium also has Backtrack, a feature that I love. It works for me because there are times and moments when things don’t go as planned.
With Backtrack, I can undo accidental left swipes and put myself back in the running for potential matches without starting over again from scratch.
6. Incognito Mode
I find Incognito mode perfect because sometimes I have this mood when I want to take a break from online dating but don’t want to delete my account entirely.
My profile will not be visible to anyone else on the app when I use their incognito mode. This means I can take some time off without worrying about people seeing my profile and judging me for being inactive.
7. Unlimited Swipes
When I first upgraded to Bumble Premium, I immediately got access to unlimited swipes, which I love. This means I no longer worry about how many likes or messages I can send daily or weekly.
Before getting the premium plan, I always calculate my messages, which can sometimes be annoying. Now I can get up to speed with other users and increase my chances of finding someone special!
8. Spotlight
One of the things that I find the most exciting about the Bumble Premium plan is the Spotlight feature. This feature allows my profile to be seen by more people who may not have found that I exist and looking for someone to be paired with.
9. Advanced Filters
On top of having access to unlimited swipes and Spotlight, the best thing I experienced as soon as I upgraded my account to Bumble Premium was their advanced filters.
These filters allowed me to narrow down potential matches even further. I can filter by age range, location, interests, and more! This makes it easier to find someone who meets all my criteria.
Bumble VS Other Dating Apps
As someone who has tried almost all the popular dating apps, I can tell you that Bumble is my favorite. Here’s why:
1. Bumble VS Tinder
On Tinder, users swipe left or right depending on whether they like a potential match’s photo. On Bumble, only women can initiate conversations with matches.
2. Bumble VS Match.com
Match.com is designed to be more of a traditional online dating site where I can create detailed profiles and look through specific criteria such as age and location to find matches. On Bumble, I create less detailed profiles and then look through suggested matches based on my preferences.
Both platforms are good at finding my potential matches, but Match requires more effort since I need to search manually, while Bumble does all the work for me.
3. Bumble VS Hinge
I like to call Hinge “the relationship app” because it focuses more on long-term relationships than hookups or casual flings like other dating apps are known to do.
While Hinge does have its advantages, like its ability to connect me with my other friends on Facebook, I may sound biased. Still, perhaps it is because Hinge does not offer new features that make it significantly unique from Bumble. And Hinge also asks for my payments when I can use those offered features for free with Bumble!
4. Bumble VS Skout
Skout is another app similar to Tinder but with a twist: instead of swiping left or right, users can shake their phones to find potential matches nearby! I find this twist exciting and fun, but sad to say, it is like copying Tinder, and it is not fun in the long run. It is inconvenient to shake your phone just to find a match!
Like Hinge, Skout offers premium features that you can get for free with Bumble. So comparing the two is irrelevant because I always choose the savvy one.
Wrapping It Up: The Future of Bumble
As Bumble caters to a broader range of market segments, in no time, this app will soon be patronized by many. Many will use Bumble not for dating and for people like me looking for deep and meaningful relationships.
It will also be soon recognized by those who want to extend their networks for their businesses and careers. It seems that Bumble intends to capitalize on its diverse product portfolio to grow in the future.
Are you enjoying this post? Check out other pieces about how other apps make money in their ventures.
- How Does Discord Make Money? Is it Profitable? – Alejandro Rioja
- How Does Instagram Make Money? 2023 [Revenue, History] – Alejandro Rioja
- How Does Facebook Make Money? [Revenue and Facts] 2023 – Alejandro Rioja
Your opinion matters! I would love to hear your thoughts on the future of those dating and networking apps in the comment section below.
