Featured snippets are important because they show an additional search engine results page (SERP) feature that can be secured. They provide great opportunities to gain more clicks to a page, with about an 8% increase!
In addition, they offer your website more visibility as they are located at the topmost page of the search results and boost brand awareness.
These come in boxes that appear at the top of the search results page and give information to accurately and succinctly answer queries while citing a website. They are simply designed to catch the search results and not necessarily the webpage.
For the past years, the world of search engine optimization has been troubled by the same problem of achieving the search result’s number one position. Getting the topmost position in crucial and competitive searches is my and other SEO professionals’ obsession.
However, the game of SEO has changed a lot in the past few years. So, having my website shine among the crowd is an increasingly tough proposition.
This is because new competitors rise all time, and they tend to create content that can draw the user’s eye toward them and away from mine.
“Rank 0” or “Position 0” is Google SERP’s highest organic ranking result. It determines the placement of my site above all the rest of the organic search results.
Keep reading to know the best ways to attract attention to reach “Rank 0” or take over the SERPs through featured snippets!
Importance of Featured Snippets
Featured snippets can give many benefits. If you can utilize them properly, you can expect increased traffic, more authority, and improved SEO. But, here’s more!
1. Featured snippets can bring in more clicks.
They allow gaining more clicks from the organic search results. Many SEO experts refer to featured snippet boxes as “Position 0” because it is visible above the traditional number 1 spot.
Image source: https://backlinko.com/hub/seo/featured-snippets
Also, according to Search Engine Land, a featured snippet can get about 8% of all the clicks. So, if you can get your content in the featured snippet, it can give your organic click-through rate a great boost.
2. Featured snippets increase the “no-click searches” number.
“No-click searches” means that Google users do not have to click on the search results because the featured snippet already has the answer they are looking for. So, this kind of search result can satisfy the user without clicking on any links on the search results.
In addition, when users click your link for product information, there’s a high chance that they will make a purchase.
Image source: https://backlinko.com/hub/seo/featured-snippets
3. Indicates your content is useful, arranged well, and useful
Featured snippets help in material evaluation. So, if Google picks your website to be a part of snippets, it’s a good indicator that readers find your content valuable.
Types of Featured Snippets
The four types of featured snippets are lists, paragraphs, videos, and tables. Each is valuable for increasing search volume for your website.
- 1. Lists
Bulleted lists are the second most common type of featured snippets. They are most easily accessible for articles showing the steps of a process, identifying different products, and ranking things.
Also, snippets in this form can be in order or not. The above photo is an example of a list snippet with the step-by-step methods of doing a hammock.
- 2. Paragraphs
Snippets in paragraph form are the most common type, and they take up around 75% of the total snippet types. This provides users with a practical definition or a piece of brief information about a topic.
You can enter specific terms and keywords into the search to see examples of this kind, such as:
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- How to do
- Who is
- What is
- How to get
- How is
- Why is
- 3. Videos
Video-featured snippets might be something you would want to try and rank for since YouTube is one of the world’s biggest search engines.
If the video provides the most accurate answer for a user’s search, it will show the video in the featured snippet. They can also be used for “how-to” searches.
- 4. Tables
Snippets featuring tables are ideal for organization, visualizations, and comparisons.
They make them easier to read and comprehend. That is why tables cover a large percentage of featured snippets on Google.
Featured snippets can attract more website clicks than ranking number 1 on Google because of how much space it takes and its positioning on the page. So, you might be thinking, how does anyone acquire a featured snippet.
The downside is there is no surefire way to earn it. However, a few tips can help increase your chances of getting one and even help improve your rank along the process.
Incorporate Quality Videos and Photos
Commonly, beginners forget about utilizing featured clips to their advantage because it is the least common type among the featured snippets. Make sure that you do not commit this mistake!
Users love learning visually and all the aesthetics. Also, more people are likely to watch at least 75% of the video, and several executives think that users tend to become more engaged if they combine the video with text.
The ideal way to execute this is to provide a voice transcript for your videos. This can help Google recognize the text and choose it as the featured snippet!
This is an important method because it can increase your chance to land a featured snippet and help with your overall SEO. Any business should focus on keywords because it helps generate an audience through online advertisements.
In addition, it’s helpful for third-party site services that inform you how popular specific keywords are and if there are featured snippets tied to them.
This way, you will see which keywords your competitors are currently using, and you can use it to your advantage that is not yet linked to any featured snippets.
Lastly, if you are already ranking high for any certain keyword, it’s helpful to find out if Google brings featured snippets for the particular keywords.
If Google does, try ranking for it by researching the most frequently asked questions about a topic and then format your content accordingly to add the tags related to those questions.
Be Knowledgeable of Potential Answers
This is not as rigorous as it seems. You can use Google for assistance.
The first is to think of questions related to your market and content and then research it on Google. Chances are there is already a featured snippet for that.
This is the initial step to see who your competitors earn their snippets, and it can potentially let you take it from them.
You can also search for what people like to ask. This is commonly located a few positions underneath the snippet.
It may consist of many other related questions with a drop-down feature. Clicking on the drop-down feature can let you view more snippets of how competitors respond to the questions the public asks.
Make It Brief
You may notice that featured snippets display small amounts of information. It’s vital to keep the user’s attention and get them to click your website.
The good thing is this applies well to Google. That means you have to keep the section short to be featured and let Google recognize it.
To apply this, make sure you organize your posts, blogs, and articles with different headers. Section off your steps, paragraphs, and lists instead of letting them all run together.
Another thing is to try fitting all the essential information in one paragraph, make it less than 50 words, and prepare it for Google to snip in a single piece.
Lastly, answering questions straight to the point is vital. Although you think providing long explanations will make you seem more knowledgeable about the topic, short answers keep the attention.
Use Featured Snippets to Your Advantage
Featured snippets are the best way to increase your organic traffic and improve your search engine rankings. They’re also great for user experience because they provide users with exactly what they need without having to click through on another page or navigate away from their current page.
Learning new skills and a few tricks can help build your reach and make your business grow. However, keep in mind that this takes time.
It needs consistency to make and execute your plans of increasing your exposure. I hope this blog was able to help you with our information so you can create high-quality content and achieve success in your business in no time!
In the comment section below, share your featured snippet story and let us know how it impacted your business!
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