Summary
You don’t just need an automated email tool for email marketing campaigns. Tools for analytics on your website, lead conversion performance, and editing and testing email newsletters are also vital.
With Moosend’s features, email marketing is possible to reach a high volume of users as well as be able to get analytics from getting leads and making strategies in converting them. Such that lead generation is automated based on the users’ performances, which makes it easier to tailor marketing campaigns suited for them.
More than ever, we need marketing tools that are easy to navigate and use, especially for our email marketing campaigns. Moosend was built with such features for our email marketing tasks to be done quickly with the help of its automated features.
As we all know, reaching your contacts and getting more leads through a high volume of users is made possible with Moosend’s automated design and integration with other marketing tools. The platform is powerful enough to track your customers’ buying journey and create a workflow like making a follow-up on the items on their cart. Thus, it’s targeted at your lead conversion.
Today I will walk you through Moosend and how to use it for your email marketing campaigns.
What Is Moosend?
Moosend is an email marketing tool that helps you reach users through email and get more users to visit your website and landing pages for your ad campaigns.
It doesn’t just help you with your email marketing needs but also in monitoring and making progress based on your website’s analytics. Moosend can provide data on your website’s performance in terms of marketing efforts, brand awareness, and your users’ journey, which may help you convert your leads to customers.
Moreover, I’ll show you the features Moosend highlights and discuss how this email marketing tool works and may suit your online marketing campaigns.
Moosend: Email Marketing Features
Moosend’s email marketing features have a set of manageable and effective functions for increasing and monitoring conversion rates and reaching out to contacts using email newsletters.
Email Automation
Moosend’s main feature is its email automation, built for easy navigation that both beginners and marketing pros can use. Email automation uses workflows to direct Moosend in responding to user behavior.
Thus, Moosend has 32 triggers, which means that in response to the users’ actions, these triggers will initiate the automation toward the goal of getting analytics and creating marketing strategies. You can customize and tailor your workflows using tags, custom fields, and more.
For example, a user visited your website through an ad campaign ranked the highest on the search engine. This user action triggers the workflow as a response to the action, depending on the instructions you’ve set.
According to the set workflow, it may send an email newsletter if the user signed up or subscribed to have email newsletters or availed a discount in exchange for email updates.
Moosend uses “Control Step,” an algorithm that uses conditions to execute instructions based on the created workflow. You can also filter such workflows based on user location or weather conditions.
“The Split Filter,” on the other hand, works through the workflow by using a set ratio that will direct the user response. This is more likely to be used in A/B testing of your website’s features or ad campaigns to see which ones have better results.
Lead Generation
Through Moosend’s automation, audience segmentation and lead conversion have now been possible to use the consumers’ behavior to analyze and create strategies tailored to their preferences and user experience. For example, each user has lead scores based on their behaviors that may vary from the number of website visits to order purchases.
The user that ordered products from your website will be more likely to have lead scores than those who have visited your site through a link. These lead scores can trigger the designated workflow to drive a lead to a paying and loyal customer.
Thus, you can still do a marketing strategy with users who have their items added to their cart. Try to drive them into purchasing it further, as you set instructions tailored for giving them discounts, cashback, or other promotions.
Editing And Templates
You’ll be able to do your email marketing campaigns in less than an hour through Moosend’s email newsletter templates, which you can customize in collaboration with your team, colleagues, or managers.
Moosend allows you to edit from their templates, landing pages, and forms since it’s time-consuming and tedious to pick and create designs that can attract users, leads, and customers for an email ad campaign. Consistent branding is also crucial when establishing your brand’s reputation and overall look.
You can tailor and curate the overall look from the email ad campaigns, your website pop-ups, and registration pages.
Reports and Analytics
Moosend offers the following detailed analysis that’s important for your email campaigns.
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Performance Review
Email marketing performance, such as click rates, open rates, and unsubscribes, are provided to identify which part of the user experience needs improvement. This will help you to look at other factors that may affect such rates, like broken links or slow loading time.
Recipient Response
Once you’ve sent the subscribers’ email newsletters or promotions, their responses will be counted and therefore help you to track each of these users’ activity. You can track which of your contacts have emailed you, click the link to your landing page, or who have unsubscribed.
Link Clicks
The link clicks will provide the number of clicks on the link provided in your email to the subscribers or leads.
Devices, Operating System, and Location
You’ll be provided with the type of devices, browsers, and operating systems your contacts use, which you can use to your advantage since you can optimize your website with a user-friendly interface. Locations are also provided regarding the number of interactions in particular areas.
Subscription And Campaigns
The number of visitors, interactions, and conversion rates from the subscription forms and campaigns are also shown on the platform.
Testing
Moosend has an A/B testing feature where you can create multiple campaigns and compare how these would all perform. You can gain insight and see which of these campaigns are effective.
Landing Pages and Forms
Moosend has features besides email marketing: landing pages and forms you can build and customize. The platform also has different templates you can choose from for your brand theme consistency.
You can also share your landing pages on Facebook and Twitter and get stats where you can connect your Google Analytics or Facebook Pixel for tracking.
Third-Party Integrations
Aside from Google Analytics or Facebook Pixel, Moosend is highly integrated with many CRM and lead generation platforms. You can also connect with eCommerce services and stores like Magento, Woocommerce, and Shopify.
The Platform User Experience
More than its features, the user experience is crucial in driving leads and converting them into customers. Thus, we can look at Moosend’s user interface, user account setup, customer support, and pricing.
User Interface
Users will be engaged with Moosend, optimized for easy navigation and use. The templates have a simple, clean, and sleek design where you can add custom fields, product recommendations, eBook pages, and even webinar registration pages. It has a drag-and-drop system that is customizable to your preference.
Setting Up Your Account
In terms of setting up your account, it has a 5-step process to get you onboard with Moosend:
- Connect your website with Moosend
- Create your first email list
- Import your subscribers on Moosend
- Set up your first “from” name
- Create your first campaign
Plus, you can use Campaign Creation Wizard, a visual guide for navigating the platform.
Customer Support
Moosend has a live chat support widget on every page and lets you get a quick response from an agent. These agents can also direct you to the FAQ articles for more information.
The FAQs content is listed in 13 different categories and has 100 articles listed, mainly categorized on:
- Audience
- Campaigns
- Growth Tools
- Automation and more
Pricing
Moosend has a similar type of plan to other marketing tools: a free trial, a pro plan, and an enterprise plan.
In the free trial, all features are free and accessible for 1 month. You can avail of the free trial with the following:
- 1x Landing Page
- 1x Form
- Automation Workflows
- Unlimited Emails
With their pro plan, you can have all their features for a $9/month subscription. The pro plan includes:
- Unlimited Emails
- SMTP Server
- Landing Pages/Forms
- Automation Workflows
For their enterprise plan, you need to ask for a quote, and this includes the following:
- All Pro features
- Account Manager
- Priority Support
- SSO & SAML
- Dedicated IP
Also, the enterprise plan supports up to 10 team members and has an account manager used in migration and onboarding.
Pros and Cons
We can summarize the platform’s remarkable features here. But it also has limitations that hinder it from being accessible to every user since some are just available on their monthly plan subscriptions.
Pros
According to other sources, Moosend is still much cheaper than some of its alternatives. Plus, it’s very flexible regarding its integrations with CRMs, social media, and eCommerce websites.
Cons
The platform’s landing page builder is only accessible for the Pro and Enterprise plan. Although the services are easy to navigate with their tools and other features, it only has a few advanced tools.
Moosend vs. MailChimp
One of Moosend’s competitors is MailChimp, which also offers email marketing automation and drag-and-drop tools to customize and layout email newsletters.
Starting with their pricing, MailChimp is more expensive than Moosend, with its $10.21/month. Although it’s more expensive, it has more advanced features than Moosend.
Moosend still doesn’t have a mobile app to use on smaller devices. But it has a more user-friendly interface on browsers and different operating systems.
To Sum Up!
Moosend has taken its features toward creating email marketing campaigns, landing pages, and subscription forms. But it’s also built with tracking and A/B testing features to help you gain insights, from click and open rates to conversion rates.
These convenient features in the platform are email automation features for an easy workflow. The features reach out to users and lead and eventually convert them into your customers.
Moosend is built to cater to the user’s buying journey. Make sure to do the necessary steps in persuading and engaging these leads through email campaigns and other website marketing efforts.
If you think Moosend can help you get started with your email campaign, sign up here.
Want to know other marketing tools and strategies? Check any of these posts!
