Getting people to know about your projects and your story through press is essential for your success.
Over the last 12-16 months I’ve appeared on Inc, Linkedin Pulse, various podcasts, TV interviews and printed media such as Forbes Magazine.
I’ve also gotten my Flux Ventures companies featured on Mashable, Business Insider, and 60+ other places.
These opportunities have led me to more connections, more fans and more importantly, more revenue for my business.
Nowadays, I can launch an app like Poos Caboose and get it featured in 154 countries on the App Store the same day, all because I’ve built a strong network that supports my current and future projects.
Throughout my experience launching Flux brands, I’ve learned a thing or two about how to do PR and how to pitch your company or product to get it featured.
I would like to share those tips with you in today’s post.
Before we start, understand that press should be approached in incremental steps.
Unless you go viral, it’s almost impossible to go from no press to getting featured on Forbes the next day.
You need to start with smaller (but mightier) publications like Future Sharks and SoInfluential, and use those as a stepping stone for your next publication.
I understand that most of you might not be thrilled to devote the time that it takes to build rapport with the writers, pitch your story and follow up to get your story heard.
If that’s the case for you, take advantage of getting featured on 7 sites!
Need other press packages? Find them here. (As a thank you for reading this article, use the code “PR10” to get 10% off on any bundle!)
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Are you a PR Agency and want to work out a partnership with me to get contributor access to my publications? DM me or check this bundle.
If you would like to do PR yourself, here are the steps to get featured.
1. Make sure you’re ready for the press
When you pitch people your story, make sure that it is something worthwhile to cover.
“Why is this story relevant or exciting?” – “Why would the readers care?”
If you can’t answer that in a very straightforward way you will need to refine your pitch.
Another important aspect is to have a press release (or blurb) ready that you can send out to people so that they can learn about you in one or two paragraphs.
I also suggest having a “Press” tab on your site so that in the case a writer is checking out your site, they can very easily find logos, graphics and other articles about you.
This tab also helps you establish your credibility when your readers and clients check it out.
If you’re still crafting the perfect story, keep the following in mind
- What makes you or your company unique? (read how to sell anything)
- Are you taking advantage of any trends going on in the industry? (i.e. cryptocurrencies)
- What insight do you have that other people don’t?
Once you have a solid pitch you should move on to the next step.
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2. DM the contributors directly
You will be surprised but for many of the features that I got, I simply DM’ed the writers on Facebook or Twitter. Here is a more detailed description on how to effectively message contributors.
Here is the secret tip to find writers.
- Go on Facebook and do a graph search for keywords like “Techcrunch contributor” or “contributor at Huffington Post”. Sometimes you will stumble upon a Facebook group comprised of multiple contributors for a large publication.
Pro tip: Don’t just shoot for Techcrunch or Forbes, if your niche is ecommerce you can also look into being featured on the Shopify Blog for example.
- Read the articles of the contributors to establish if your story is a fit (very important step to not come off as spammy).
- If your story is a fit, then use a condensed version of your pitch of 2-3 sentences with your ask. (Remember that they are busy and that the message will go to their Message Request inbox).
Sometimes Most of the time a writer might be too busy to reply to your message. Don’t be rude and follow up with just a “?” if they don’t reply to you within 10 min. I’d suggest to give them at least 24 hours if not a week until you follow up again.
3. Use HARO to get some easy PR
HARO (short for Help A Reporter Out) is a tool used by many writers when they are looking for quotes from industry experts and thought leaders.
Once you sign up for HARO you will receive up to 3 emails aday asking for your insight on the topics of Biotech, Healthcare, Business, Education, High Tech, Fitness, Travel and more.
These writers will belong to sites like Bustle, Askmen, New York Times, NBC and Forbes.
If you can wow them with your answer, you’ve won yourself a solid feature on these reputable sites, not to mention also a backlink to your site which will help with SEO.
The secret to getting featured on a HARO query is to
- Be concise, add value and answer just what the query is asking you. (Do not send a generic or un-insightful answer)
- Be quick (If you wait too long someone else will beat you to it or the deadline might pass)
Replying to a HARO query should not take you more than 15 min. If you’re taking too long to reply to one, then you should move on. I also suggest to save all your answers in a Google Doc because similar queries pop up all the time and you can have your answer ready to send.
You can also hire a VA to answer queries for you on a daily basis. Make sure that the VA you hire has perfect english grammar and also understands your voice and thoughts. The last thing you want is to have your name tied to a belief you don’t hold.
HARO is a very powerful tool that you should definitely make use of!
4. Hire a Professional PR agency
This one is not free, but it can be worthwhile if you’re an executive and your time is valuable.
A PR agency will save you all the hassle and frustration of this process.
If you don’t have the budget for it, you can always get on my publications Future Sharks, So Influential, Remarkable or Authority Daily with a discount bundle.
?Find the details about the PR bundle here.
Then, you can use those publications for leverage for larger ones 😉
5. Be patient and reach to a lot of reporters
Like I mentioned before, unless you partner up with a PR specialist, you will need to wait a few days or weeks until you hear back from a writer.
What I did to speed up this process was to collect emails of 12,000 reporters.
I use this list every time I want to blow up a project. By the virtue of being a large list there’s bound to be someone that wants to cover my story.
Some ideas to keep in mind
- Use Streak to track open rates
- Persist until you get that “yes”.
To get a high open and conversion rate do the following step.
6. Submit anonymous tips from a female email
I tested multiple emails from both male and female employees at Flux and my personal tests showed that a female email does best in terms of open rates and replies. Try it out and let me know if you find this to be the case as well.
What you can do on those emails is something like:
7. Be so good that the reporters will reach out to you!
There’s nothing better than having the reporters reach out to you!
To do this, just grind hard and continue getting better at your craft.
- if you are a social media influencer, post amazing content, get tons of followers (Snapchat guide)
- if you are a speaker, do webinars, talks for free.
- if you are in ecommerce, grow your business to the point they will listen.
- if you are a startup founder, launch your product and wow your customers; or do a PR stunt (like Fortnite and their blackhole)
The most reputable press sites to be featured in 2023
- Business: Forbes, Huffington Post, Inc, VentureBeat, Business Insider, Entrepreneur, Future Sharks
- Tech: Techcrunch, Mashable, The Verge, The Next Web
- News: ABC, CNBC, CNN, Fox, NYTimes, Reuters, BBC
- Social Media: DigiDay, Buzzfeed, So Influential, Authority Daily
- Finance: FinancialTimes, CryptoTimes, The Economist, MarketWatch, The Wall Street Journal, The Motley Fool, Seeking Alpha, Bloomberg
- SEO: SearchEngineJournal, SEORoundTable, my blog 😉
- Other: Sometimes, a small really engaged blog can also be great!
Closing thoughts on PR
“Build and they will come” doesn’t apply in today’s world because there a multitude of competing apps, products, and services that do almost the exact same as you.
I consider PR Marketing one of the best guerilla marketing strategies that one can use to catapult a business.
A solid press strategy should be built out incrementally and should always be focused on keeping the voice and vision of your company consistent.
The benefits of PR can be amazing and in some cases, the press can transform your business.
For us a simple feature on Yahoo Tech gave us over $30k in recurring revenue for Flux Charger sales per month.
Let me know in the comments which publication you are looking to get yourself featured on.
I’ll pick someone at random every 6 months and get that person featured for free (as long as the story is good).
Also if you found this post to be helpful, share it with a friend that might also find value in it.
- How to make more sales and why your sales funnel sucks
- How to CRAZY viral by an actual mega famous influencer
- use SEO for brand exposure in addition to PR
Your writing skills just amazing!!!
You have provided great info
you need loads of luck too, to hit the spot if you want this to happen without breaking much sweat. Luck here is largely being exactly where you must be, exactly when you must be. And hence, it’s you who drives your luck 🤞! Tech-press scours the internet to look for bright spots like you. That means your brand and outfit have to be there on the gopherspace — you must actully plan to ‘infest’ the internet!
Great Article. Keep Up The Good Work. Love to read such Great Content which provides quality Knowledge as well as interesting facts.
Aw, this was a really good post. Taking the time and actual effort to create a top notch article… but what can I say… I put things off a lot and never manage to get anything done.
I absolutely loved this article because I am looking for PR Release for myself and my startup Brand. I am in Activewear, and yes It is different because I am going to try something never done before on eCommerce for sportswear. If you would like to know what I am trying to accomplish, because due to trade secrets I cannot comment about how I am approaching this business. Waiting to hear back from you 😀
I would like to get featured on the followings Outlets
Entrepreneur, Future Sharks, Buzzfeed
This free resources is sure the best to have
You have do an awesome job here, so much broken down for ease of understanding
I went through this write and found it great. Some of the tips will assist with my website visibility. Thanks for sharing
That was a nice information
Interesting article, gonna try your tips out.
Great article. Do you see much value in getting guest posts published on lower authority websites (for SEO or otherwise)
Such a Nice Post For Blogger and other businesses man Thank you for sharing this information. I will share with my Friends.
Thank you! 🙂
Nice Tips, But would you define the way to approach them.
Hence having a email id or Link of it won’t be enough to these guys. what should i do so that they will entertain to our approaching style.
Thanks and Regards,
Great Article and Learned Many things fro it.
Good to have such a blog.
Thanks for the great information! I have been always wondering how so many people have been offering such services.This article comes very handy as it explains not just how to do it but more on what you should not do.
Truly useful article.
Thanks & Regards.
Great Article Alejandro !
For a person like me, who is growing daily in this space; this comes as a blessing.
I wish to be on the Forbes Cover Magazine !
Thankyou for this lovely article!
thank you for reading!!
These tips were fantastic! My goal is to be featured on Loan Sharks, Forbes, Inc., and Entrepreneur. I’m just 21 years old in college and have been studying online direct response for almost 2 years now… just last month I had my breakthrough!! … I’m now a #1 Bestselling Author and have a growing online business in which I’m fueling with just 1 customer acquisition campaign!!
You are so knowledgeable! I would love to learn more from you! I love talking about sales funnels and have helped other entrepreneurs transform their funnel. Anyway, thank you so much! I’m going to leverage some of my accomplishments and use your tips to get featured where I want most.
amazing! Start here: https://futuresharks.com/contribute
Thanks, this was really helpful. I like your guerrilla marketing take on this type of PR. I’m in the beginning stages of trying to get some earned media for a client. I’m starting small but really hope to build up as much as possible, as she has an excellent perspective and story. Plus, she’s already sharing a plethora of valuable information for free to entrepreneurs, therefore it would be beneficial to her, the publication and readers to have a feature on her on a large scale. This is has been extremely helpful as I move forward with multiple strategies!
Thanks for the helpful article, simple tips on how to approach PR. We’d love to have our business featured in Forbes, successful relaunch of a traditional scrapbooking brand using an ecommerce model that in the age of screen time overload is bringing people back to tactile craft and connecting in person, and improving mental health. We feel is a positive story to get out there.
Thanks for this amazing article, really helped me a lot.
This is just what I needed to read to get more press for my Dating Coaching business. The entire process has always intimidated me, but you’re right, something about having a “Press” page just adds so much authority. Thanks for being so thorough in your explanations!
glad it helped, Elsa!
Thanks for the great information! I’ve been trying to research PR for a while and this article is easy to read and digestible!
I am an artist looking to get more PR to build my brand. So far I’ve worked with Nickelodeon and Google, but haven’t had luck with getting much PR. I’m hoping to have better luck having now read this article. Thanks Alejandro!
Great tips, thanks!
I’d love to get our clinic (primarily our head doctor) featured on HuffPo or some other website that is relevant – we’re an alternative cancer treatment clinic in St Paul, MN.
Thank you for this! I am looking for my company to be featured on Forbes and Entrepreneur.
Thanks for these tips, I will try them out.
Thanks for the concise and well-organized advice!
These tips were super helpful. I am looking to be featured by Forbes and Entrepreneur to discuss our coworking space network, Coworker.com. We have a great Coworking Insights blog, new podcast, and other industry-related data reports that speak to the revolution of remote work. Would love to publicize our latest announcements and partnerships – we just secured one with TedX the other day!
amazing! congrats on the press! Have you checked out Future Sharks yet?
Hello Alejandro, great article! I represent a new glasses frees 3D smartphone brand, the IQH-1. we would love to get featured on Forbes, Yahoo Tech and Tech Crunch.
Thanks for your tips. I’ve got a “choose what you pay your CPA after your taxes are filed” honor system business model that I’d love to get featured anywhere… Forbes, Bloomberg, Buzzfeed. Or little ones too.
This is insane knowledge. The full work though of the emails back and forth from journalists really helps you see ahead. We’re a volunteer group setting up a remote working community in Ireland. We’ve 0 budget and so trying to compensate with extra time. I’ve just submitted a post for Future Sharks and signed up to HARO. We’ll let you know how it goes!!
Thanks for this, post. I am really trying to get featured in some more publications. I have been featured on Huffington Post and Thrive Global, but I want to be featured on some better ones like Forbes, business insider, INC. I was a teenage mom working a minimum wage job who decided she needed a change at 21 and grew her business to 6 figures by 23.
This is unbelievable! I couldn’t imagine that this is so easy, just 6 steps to reach the goal. I wonder if any information could be featured like this. Can I post my essay in Forbes if I will follow your recommendations? I want to check it out.
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Amazing! I definately need your services in coming weeks. I don’t think i got the patience to pursue.
the last trick with the email is actually quite cool!
This post was really helpful. I will apply it to see if I can get myself on Forbes. ?
Some solid tips right there. I’ve also experienced great success with a female account
just commenting for that HuffPo page lol
Great article! Very helpful and resourceful love it. Also wanted to say bought the flux chargers and they are incredible. Keep it up!