Reputational Damage: Causes and How to Protect Your Brand
Reputational damage now moves at AI speed — deepfakes, viral social moments, data breaches, and AI-generated reviews can crater a brand overnight.
Jul 27, 2020
The Agent Notebook
Posts
405 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
Claude Agents vs. Zapier: What I Actually Use and When
Zapier moves data between apps on a trigger. A Claude agent makes judgment calls on messy input. Here's the rule I use to pick between them.
Aug 29, 2026
How to Build a Digital Marketing Outreach Strategy
Outreach in 2026 means navigating Google/Yahoo bulk-sender rules, AI-assisted personalization at scale, and brand-mention monitoring
Jun 5, 2024
How to Start a Million Dollar eCommerce Business in 2026
Building a 7-figure e-commerce brand takes a real product, real brand equity, and ruthless focus on unit economics
Mar 8, 2022
Event-Triggered vs Scheduled Agents: Which to Use
Event-triggered agents fire on webhooks for latency-sensitive work. Scheduled agents run on cron for batch jobs.
May 31, 2026
The Most Amazing Free Stock-Photo Sites in 2026
The best free stock photo sites still standing in 2026 — including what changed after Getty acquired Unsplash — plus when AI-generated images are a smarter…
Mar 8, 2022
A Beginner's Guide To Google Ads Manager Accounts
A Google Ads manager account (formerly MCC) lets you control multiple ad accounts from one dashboard — here's how to set one up and get the most out of it in…
Nov 15, 2021
How to Get Cited by Google AI Overviews: A 2026 Case Study
Across 50 head terms I applied a GEO scaffold (TL;DR, numbered steps, FAQ, primary-source citations) to pillar posts and tracked Google AI Overview citation…
May 7, 2026
How Does Sweatcoin Work? A Detailed Overview Of The App
Sweatcoin pays you in-app currency for outdoor steps; the companion Sweat Wallet app lets you earn and hold SWEAT crypto tokens
Jul 7, 2020
How Does Uber Make Money? Overview Of The Revenue Model
Uber earns through ride commissions (Mobility), Uber Eats delivery fees (Delivery), Freight brokerage, advertising, and the Uber One subscription
Jul 21, 2020
How To Add Preloader In WordPress: A Step By Step Guide
A preloader buys time while heavy assets load, but a badly configured one tanks LCP. Here's how to add one correctly in the Gutenberg/FSE era using plugins or…
Oct 15, 2021
How to Get Verified on Instagram for Free ☑️
Instagram verification is now primarily Meta Verified — a paid subscription (~$14.99/mo) requiring a government ID.
Mar 12, 2022