How to Tell If Your GA4 Traffic Spike Is Bots
A 12-second average engagement time and a 0.5% return rate are the tell. Here is the checklist I run before trusting any GA4 traffic spike as real.
Aug 24, 2026
The Agent Notebook
Posts
423 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
GEO Audit Pricing: What to Charge Clients
How I structure and price a GEO audit — the flat-fee scoping approach, what belongs in the deliverable, and when to convert it into a retainer.
Aug 21, 2026
How to Get Cited by AI Search Through Reddit
AI Overviews and ChatGPT lean on Reddit threads more than most company blogs. Here's how to show up in them without astroturfing, buying upvotes, or bans.
Aug 19, 2026
How to Write an AI Agent Scope Document
The scope document that turns a vague AI agent request into a fixed build-fee quote — what it needs, a template, and the prompt I use to draft one.
Aug 17, 2026
When NOT to Build an AI Agent (Do This Instead)
The five signals that mean an AI agent is the wrong tool, and the ladder of simpler alternatives I try first — before I write a line of agent code.
Aug 14, 2026
AI Agent Pricing: What to Charge Clients
How I price AI agent builds for clients — a build fee plus a maintenance retainer, how to size each one, and the contract terms that stop scope creep.
Aug 12, 2026
AI Tools for Buying-Intent Signals: 5 Options for 2026
Five AI platforms for buying-intent signals, reviewed with vendor stats labeled as self-reported — real pricing, real drawbacks, who each one fits.
Aug 11, 2026
Claude Skills vs. Slash Commands vs. Subagents
Skills, slash commands, and subagents solve different problems in Claude. Here is the decision framework I use to pick the right one for each job.
Aug 7, 2026
What a GEO Consultant Actually Does
GEO consulting is a title with no shared job description yet. Here's what the work actually is, based on running these engagements myself.
Aug 5, 2026
Prompt Injection Defense for Production AI Agents
Prompt injection isn't a theoretical CTF exercise once your agents read Facebook comments, emails, and webhook payloads.
Aug 3, 2026
Context Engineering: What Goes in the Context Window
Prompt engineering asks how to phrase a request. Context engineering asks what the agent needs to know. Here's the budget I run across 30+ production agents
Jul 31, 2026
Best AI Agents for Small Business: What I'd Buy in 2026
A practitioner's buyer's guide to AI agents for small business — the three real tiers (off-the-shelf, DIY, custom), a 5-point rubric for evaluating any tool
Jul 29, 2026