How to Measure Whether AI Search Is Actually Sending You Traffic
Updated for 2026. How I measure AI-search traffic from ChatGPT, Perplexity, and Claude — referrer tracking, the dark-traffic problem, and what to trust.
Jun 7, 2026
387 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
Updated for 2026. How I measure AI-search traffic from ChatGPT, Perplexity, and Claude — referrer tracking, the dark-traffic problem, and what to trust.
Updated for 2026. The orchestration patterns I use to run multi-agent systems — durable queues, externalized state, and clean handoffs that survive retries.
Updated for 2026. The eval harness I use to ship AI agents — a graded test set, an LLM judge, and a regression gate so a prompt change can't break prod.