There are times when I want to write more but I just can’t.
Do you know what I mean?
You got engaged in reading all of my posts because I believe what I write is entertaining, enticing, and informative.
But even I experience writer’s block now and then. Let me tell you this, it’s really frustrating!
To get away from my writer’s block hits, I go online and read some of the most mind-blowing copywriters I’ve encountered and in just a few minutes or hours (if I enjoy myself), words start filling my mind and onto my laptop, I go to get started with my writing.
What is copywriting?
Copywriting is rearranging words to make things sell better. It is the art of creatively mixing and publishing advertising words that when read, the audience will surely engage with the writer and the product being sold. It is memorable because its play on words is timely, controversial, and unique. And the best part of this is copywriting leaves a great impression.
The best copywriting examples
Reading and enjoying copywriting examples is one of the brilliant ways to learn how to write copy. Just a tip, understand the reason behind each copywriter’s choice of words. There are different types of copywriting that you can master, let’s define each type:
- Sales – This is the most obvious kind of copywriting, you can see it on advertisements online and in print
- SEO (Search Engine Optimization)- This is very famous for businesses. I sometimes use this myself, as the name suggests, this is the optimization of words so that the search engine (Google) can easily detect and identify the words that are most search in the web
- Web content– This is where I fit in. Web content is the blood of the internet, this is where readers are engaged, inspired, and informed.
- Technical– This is a different kind of copywriting because this promotes company findings and necessitates in-depth knowledge of the product.
- Creative- This kind of copywriting is mostly found in commercials and jingles. You have to think about the buyers and think of what they would like to hear and enjoy
- PR – PR copywriting is mostly found in press releases, official statements, and the like. PR is used widely by companies and organizations to portray themselves better.
To help you improve your writing skills and be equipped with copywriting skills, I will share with you 15 copywriting examples that will surely end your writer’s block. This list is my collection of tried and tested examples that inspire me every time.
Relevant: Learn all about integrated marketing communication
1. Drink an orange- Sunkist
Albert Lankser, a genius advertiser, was hired by the then-budding company, Sunkist. He coined the term, “Drink an Orange” when he had an idea of extracting the oranges of Sunkist and making it into an everyday drink. This phrase paved the way for Sunkist’s rise to stardom.
What I like about this line is it’s neat and simple but the message is very clear. If I was in that early era, hearing that ad would definitely make me want to try their new orange juice product because I haven’t tasted orange in a drink.
2. Opt-in email On the Hustle’s page
It is a hassle every time I have to exit the pop-up messages on websites wherein they ask me to subscribe to their daily email article and updates on their products and services. The Hustle knows our dilemma, I bet even the people behind The Hustle hate that bugging pop-up, that’s why they created this genius way of making us want it. Their line says, “ Your smart, good looking friend that sends you an email each morning with all the tech and business news you need to know for the day.”
The Hustle’s message is basically the same as the default opt-in that I encounter in my usual web searching. Why does it look different and enticing? Here’s why:
- Conversational copy- the mere statement made the whole image of the page trustworthy. It’s like a “real” friend talking to me on my laptop.
- Humorous idea- below that opt-in statement is another statement that made me laugh, “sign up aboard and join us in our growing pirate ship”. The last line “pirate ship” really made up for the red-flagged first words “sign up”. It just sounds fun.
- In the now- The way these words were put together is just trendy and you know that we are in for the latest tech.
3. The ad tease of Corvette
“They don’t write songs about Volvos”- a line that made me smirk but it is true. This is the advertisement for Corvette. Customers truly love this line because it will make you think and realize that “yeah, that’s right. They don’t write songs about Volvos” that’s when it will hit you, their copywriter is good! You can always choose to add a little spice to your copywriting it’s just a matter of playing with words.
4. Basecamp’s got your back
I think the best way to attract clients and customers is by letting them know that you empathize with them, you are definitely just like them. Basecamp has been famous for using these kinds of emphatic copywriters in their website and copy that uses PAS: Problem, Agitation, Solution. I think Basecamp was able to reach out to us as audiences. They picked real-life problems and proposed a solution with their product in it. Isn’t that awesome?
5. Innocent Drink’s advanced thinking
I like to think that to become a killer copywriter, you have to think ahead of your readers. You have to think of loopholes that bashers will look for and you have to find solutions for this as soon as possible. The Innocent Drink has started with a clear description of their products. No sweet and decorative words just straight to the point description. There are no doors or windows for any objections which makes it a great copy.
6. Harry’s new idea
What attracts me as a consumer is the freshness and uniqueness of the product. Like in this advertisement where you can subscribe to a shave plan. Have you heard of that before? I haven’t. It got the right amount of uniqueness and brilliance, a combination of great copywriting.
Sometimes when I see something new to my eye, I know that people will start falling in line to try it. Wouldn’t you?
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7. Apple’s marketing poems
Rhythm and rhyme make everything look smooth and parallel just like Apple’s copywriters who are great poets. They were able to devise words and phrases that are rhyming and fluid and it ends up into a perfect persuasive copy that made you and me run to the nearest Apple store to buy a new iPhone.
8. Nike’s celebratory tagline
When the famous footwear celebrated the 30th year of Just Do It (a personal favorite of mine), they did it with a win that resulted in a whopping $6 billion in market value. The expensive tag? “Believe in something. Even if it means sacrificing everything.” Good, right?
9. KFC’s FCK
Turning a mishap into an advantage is a talent and thus, KFC’s copywriters are a talented bunch. Do you agree with me? The idea is admitting to the mistake and making a light feel into it, it turned the situation around and the audience made fun out of this witty and edgy statement. It’s not every day this works, so let me give you ideas to make it work:
- The situation is already handled
- Make sure that you know how to take the situation lightly
- Genuine admission and apology
10. Does she or does she not?
For businesses that sell beauty products, it makes you sell more if you make people wonder if the customer really did use your product. That’s what happened with Miss Clairol’s hair coloring. Having your hair color without anyone knowing the truth that it’s all Miss Clairol’s magic. This kind of copywriting has great selling points.
Also Read: 10 best marketing books to read
11. Squarespace’s risk-free trial
What people really love about this copy is its free trial. I love anything free without any hassle, like their landing page “ no credit card required”. You can try it without any commitment, you can check out the content and if you like what you experienced then you can subscribe to it.
12. Baron Fig’s tool for thinkers
Humor is the way to go for this online business. Baron Fig’s Our Story Page is a short line phrase that says, “We make tools for thinkers. If you have thoughts, you’re a thinker”. There is humor and persuasion in this copy. All people have thoughts, who doesn’t? This will make you purchase their notebooks.
13. Hiut’s Denim do one thing well slogan
Hiut’s Denim one-liner slogan describes their passion for doing and perfecting denim. You can opt to do that, simple and clean slogans that will show and express the hard work you’ve been putting into your work.
14. No match for the Lion Matches ad
Matches are a necessity that are sometimes overlooked, but how did Lion sell it to hundreds of people? By creating a vintage ad, and incorporating some great killer copywriting! Voila! No match for this advertisement.
15. British Airways’ look up campaign
This last example is a different one, the previous ones are more into texts, magazines this last one is about digital copywriting. With a billboard near the airport, British Airways had the perfect plan for an awesome campaign. It is a video with a child looking up (as the name suggests) and every time a British Airways’ plane flies above the billboard, all flight details are posted to attract customers.
You can watch the campaign here. https://www.youtube.com/watch?time_continue=26&v=GtJx_pZjvzc&feature=emb_logo
Tips for effective copywriting
After these 15 interesting copywriting examples, I’m sure you must be excited to get back to work and start writing.
But before you do that, let me give you tips for effective copywriting that will help you improve even more.
Language is powerful
Being an effective copywriter means having the power to affect a lot of people. I say this because as writers, reporters, and bloggers we play perfectly into our audience’s emotions.
There are thousands of blogs that get posted on the web every day, and your post will be one of them.
Choose your words carefully and create content that engages people.
Be concise
Keep it short. Keep it simple. Keep it clean.
Re-read the draft
Copywriters go by the rule: “Never post the first draft”. Keep that in mind. Look for the perfect tool to assist you in becoming an effective copywriter.
Copywriting takes more than just skills, it is also about passion and creativity.
Words have power and they stay with the readers for a long time. This is exactly what you always aim for – for readers to remember your words
Like all the examples mentioned above, great words of copywriters live forever.
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