Summary
Spotify was launched in 2006 and since then it has become the premier music streaming service in the United States (and abroad), with over 70 million songs and 365 monthly users.
It has been renowned for leading user experience and accessibility, and it has been a hit with both consumers and producers. Clearly, Spotify’s ad platform is a fantastic method to reach your target demographic, and they are the true winners of streaming radio advertising.
Pandora was all the rage once upon a time. Everyone was streaming music, listening to it, and sharing it with their friends worldwide. Then, Spotify entered the picture, and the platform quickly rose in popularity.
Compared to iTunes, Amazon Music, and others, Spotify currently has a 34 percent market share. So what does this all imply for you? It suggests that advertisements are popular and that promoting your company on this platform might help grow your business.
In this article, I’ll go over all you need to know about Spotify advertisements and how to put them up.
Spotify, dubbed “the future social network” by analysts, has a strong presence on:
- YouTube
What You Should Know About Spotify Ads
There are a few important aspects to consider if you’re thinking about placing Spotify advertisements. What does it cost, what sorts of advertising are available, and how do the ads play on the platform?
Before I go into setting up and starting your advertisements, I’ll go over some more specifics, so you’ll understand everything.
The Price of Spotify Ads
There was a time when Spotify primarily worked with huge corporations with deep pockets. Previously, a campaign cost $25,000 to run. However, this is no longer the case.
Spotify has expanded its doors to smaller businesses and brands by launching a self-service Spotify Ads Studio, in which you can set your spending plan at $250 and let the system take care of the rest.
Bidding on viewers works similarly on other social media platforms, and the price of your advertising will vary depending on the reliability and target demographic. The exact cost varies based on the competition, but most advertisers pay around $.015 and $.025 each time their ad is seen.
Somebody will click or tap depending on the device they’re using to transfer, and you may then direct them to your conversion page. Because of its relevance, the landing page will also play a part in the performance of your Spotify ad.
Types of Ads
Once you’ve concluded that advertising on Spotify is within your budget, you’ll want to think about the sort of ad structure that will be most effective for your company. However, marketing on a music and podcast broadcasting platform may not suit everyone.
The following are the many sorts of ad setups you may use:
All Available Platforms
The first option is to run your ad across all platforms. This means that your target audience will see your ad regardless of whatever device they’re using, and the platform will play advertising in between songs when people are on the platform. You’ll also get an interactive display unit, which users may use to get to your target URL by clicking or tapping on it.
Session Sponsorships
Only mobile and tablet users will see these adverts. In return for seeing a full-length advertisement, sponsored sessions provide 30 minutes of continuous music or podcast. They may either take the offer or click away, which will take them to ordinary platform adverts for the rest of their session.
Overtake Video
This great ad approach only appears on mobile phones and tablets. Instead of only audio, you now receive a full video, which gives the customer more premium experiences and makes your ad look more interesting. It includes a clickable associate unit that directs people to your destination URL.
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Overlay
The overlay ad appears as fixed advertising whenever anyone returns to the app. There’s no music or video, and it looks like a banner ad on a mobile app or website.
Homepage Overhaul
This is a normal display advertisement that only works on the desktop. With a clickable ad that enables rich media, you’ll get a position on Spotify’s homepage for 24 hours. To make the ad more interesting, integrate interactive features.
Leaderboard
This ad style can be displayed on the Spotify leaderboard for 30 seconds on a desktop’s online player.
Sponsored Playlists
The sponsored playlist is available for streaming and allows you to reach the highest number of listeners by becoming a Spotify sponsor. When you pick this ad placement type, your ad appears on Spotify’s sponsored playlists. Only your adverts will appear when someone is listening to the playlist.
What Are the Benefits of Running a Spotify Ad Campaign?
Spotify has surpassed Pandora in terms of monthly viewers and ad-supported users, rising to over 345 million monthly users and 199 million ad-supported users.
That’s a lot of people you can try to reach with your ads. They’ve made it easy for companies and enterprises of all sectors to promote on the platform, thanks to the creation and popularity of the Ad Studio. Let’s look at these reasons you would want to advertise on Spotify.
Spotify Ads Can Help Your Business Make Money
Increased brand recognition is one of the most important reasons for anyone to market anything. We’re not always searching for a conversion or a unique activity; sometimes, all we want to do is spread the word and let folks know we’re here.
Spotify is a wonderful place to do this because most ads play in between songs when people are already hooked in and used to listening, even if they don’t realize it’s an ad. You might be able to gain the attention you seek on this platform if you produce a compelling ad with fascinating audio or video.
Spotify Can Assist you in Creating Excellent Advertisements
Spotify provides a wealth of materials to assist advertisers in creating the best ad possible. They’re on your side, and they want their sponsors to succeed because advertisements pay the bills.
Additionally, they provide a range of ad experiences and complimentary services like voice-over performers, scripts, theme music, and various audio effects.
Spotify Ads Allow You to Reach Out to Engaged Listeners
One difference between marketing on a streaming site like Spotify and Instagram or Facebook advertisements, in my opinion, is that users are already listening. They’re tuned in, they would like to listen, and even if users don’t like the advertisement, they’re still listening.
People are interested in whatever they hear, and they are likely to stay for a while. They’re listening whether they’re wearing headphones, at the gym, cleaning their house, or doing something else.
How to Create a Spotify Advertising Campaign
With several Spotify ad examples, I’d want to walk down the procedures you’ll need to follow to build your first ad.
1. Make an Account
If you don’t already have an account, the first step is creating one. You’ll submit basic details about yourself and your company. After you’ve made your account, you’ll be sent to a dashboard similar to the one seen below. From here, we can begin creating our first Spotify ad.
2. Set your budget, goals, and timetable.
You will now name your action and select an aim. In this case, I’m providing 50% off my agency services for the month, and the purpose of this advertisement is to raise brand awareness.
On the following page, you’ll select the sort of advertisement format and platform you want. You may choose between audio and video ads, as well as the platform on which you want the ad to appear.
After that, you’ll select the ad calendar for whenever you want the ad to start, stop, and what time of day you want it to appear. You may also establish a budget limit so that once you hit it, the ad will stop appearing so you don’t go over.
3. Know Your Target Audience
Next, you’ll select your target audience based on their nation, geography, postal codes, age, gender identity, hobbies, context, music genre, and other factors.
Most of you won’t narrow down that much until you gather data, but this means Spotify does have a lot of information on its customers, which is helpful from an advertising standpoint.
4. Create Your Advertisement
Your ad will be created on the next page. You may include a video or a picture and choose the sort of call-to-action you want. Spotify will tell you how your ad will appear on mobile and desktop.
5. Track the Success of Your Ad
Once you’ve developed your ad, the only thing left to do is to track its success. They provide a lot of statistics on the back end to help you keep track of all the data and figure out how you want to filter down your audience over time.
Starting broad will allow you to collect as much data as possible straight immediately, allowing you to observe who is getting your ad, who is engaging, and who is not.
To Wrap it Up
You’ve already seen the tail wheel of Spotify’s robust advertisements manager, as well as how to build up an ad from start to finish. The only thing left to do is give it a try and see whether it works for your company and brand.
When creating your ad, keep a consumer avatar in mind, and don’t be hesitant to publish less-than-perfect material. The essential thing is that you’re putting your business out there to raise awareness, and it doesn’t have to be flawless all of the time.
Did you find this article informative? Let me know in the comments below. Also, check out my other articles, you might find them helpful.
