Updated for 2026. Fifteen real copywriting examples — from Sunkist's 'Drink an Orange' to Nike's Kaepernick campaign — with lessons on what makes each one work, plus a note on where AI fits into the craft today.
Updated for 2026. Smart Bidding and Performance Max have shifted PPC from manual control to feed-quality and creative; here are five updated tips to get profitable results in the AI-driven ad landscape.
Updated for 2026. Google AdSense shifted to per-impression payments in 2024 and AI Overviews now intercept a large share of informational traffic. Here's what still moves the needle for publisher RPM in 2026.
Snap, Inc. brought in roughly $5.4B in 2025 revenue. Here's the live 2026 breakdown of where every dollar comes from — ads, Snapchat+ subscriptions, AR partnerships, and the long tail.
Updated for 2026. Ezoic is an AI-driven ad-testing platform that optimizes ad placements and layouts to grow publisher EPMV — though in 2026 the broader display ad market is under real pressure from AI Overviews and zero-click search.
Updated for 2026. Google Ads in 2026 runs on AI bidding and Performance Max campaigns. This tutorial covers campaign types, Smart Bidding, GA4 conversion tracking, and how to get your first campaign live.
Updated for 2026. The durable high-CPC verticals — insurance, legal, loans, mortgage, SaaS, finance, and AI tools — still pay well, but AI Overviews have cut organic traffic to many informational pages, so CPC alone no longer guarantees revenue.
Updated for 2026. Spotify Ads Manager (formerly Ad Studio) is Spotify's self-serve platform for audio, video, and podcast ads. Here's how to set up a campaign, target listeners, and get results without a massive budget.
Updated for 2026. The best advertising mediums match your audience, budget, and funnel stage. This guide covers CTV, retail media, social, search, OOH, and AI-optimized buying so you can pick what earns its keep.