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WhatsMySERP Review: The Free KeywordsEverywhere Alternative

Alejandro Rioja
Alejandro Rioja
8 min read
TL;DR

WhatsMySERP is a free (with paid tier) rank-tracker covering 100+ Google regions, desktop/mobile splits, and daily keyword refreshes. Solid zero-cost option for solo founders; verify current free limits, pricing, and AI-Overview tracking support directly on their site.

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WhatsMySERP’s Core Features

WhatsMySERP is a keyword rank-tracker. You give it a domain, a list of keywords, a target location, and a device type. It queries Google on your behalf and tells you where you rank — updated daily, refreshable on demand.

Regional tracking

The tool routes queries through its own proxies to simulate searches in a chosen region. Over 100 Google regional indexes are supported. This matters for any business with a geographic footprint: “plumber near me” ranks differ city by city, and you need location-specific data to act on that.

One caveat I’ve always noted: proxy-based tracking is an approximation. Your real visitor in London may see a slightly different SERP than what WMS reports for “London” — personalization signals (search history, device, logged-in status) vary. Use rank data directionally, not as ground truth.

Desktop and mobile splits

Google’s mobile and desktop indexes have diverged since mobile-first indexing became default. WhatsMySERP tracks both separately, which is the minimum I’d want from any rank-tracker. A site that ranks #3 on desktop but #12 on mobile has a mobile content or page-speed problem — you can’t diagnose that from a single blended number.

Daily refresh + on-demand checks

Rankings update automatically each day. You can also hit a manual refresh if you’ve just pushed a change and want to see the effect without waiting for the overnight cycle.

Free tier limits (verify on their site)

When I originally reviewed this tool the free tier included 25 keywords per domain across up to 20 domains, with 10 anonymous checks per day for non-registered visitors. These limits may have changed — check whatsmyserp.com for current plans before committing.

WMS Everywhere Browser Extension

WMS Everywhere is a browser extension that overlays search-volume, cost-per-click, and related keyword data directly on Google search results pages — the same basic idea as the old free KeywordsEverywhere before it went paid in late 2019.

What it shows:

How to get started:

  1. Install the WMS Everywhere extension (Chrome; Firefox availability may vary — check their site).
  2. Run a Google search.
  3. Volume and CPC data appear inline in results.

It’s a useful zero-friction research layer. I use it when I’m quickly scanning a competitor’s topic area and want ballpark volume without opening a separate tool.

How to Set Up WhatsMySERP

  1. Go to whatsmyserp.com and create a free account (email + password).
  2. Add a domain, choose a target location and device type, and paste in your keywords.
  3. The tracker populates rankings within minutes for the first crawl, then runs daily.

The interface is intentionally minimal — no steep learning curve. That’s a feature for solo operators who don’t want to spend an hour configuring a tool before seeing data.

WhatsMySERP vs. Paid Alternatives

vs. Ahrefs / Semrush

Ahrefs and Semrush are comprehensive SEO platforms — backlink graphs, site audits, content gap analysis, and, as of 2025–2026, some form of generative-engine tracking. They cost hundreds of dollars per month at meaningful scale. If you’re running an agency or a large content operation, the investment is justified. For a founder watching 30–50 keywords on a side project, it’s not.

WhatsMySERP gives you rank tracking without the price tag. You trade breadth for cost.

vs. KeywordsEverywhere

KeywordsEverywhere moved to a credit-based paid model in October 2019. WMS Everywhere is the direct free successor for the “show me volume while I browse Google” use case.

vs. Google Search Console

GSC is free and shows actual impression and click data from Google — more trustworthy than proxy-based rank estimates. The catch: it only shows data for properties you own and verify, it’s retrospective, and the position data is averaged across all queries/pages. For competitive keyword tracking (monitoring where you rank versus a target, not just your average position) a dedicated tracker is still useful alongside GSC.

Pricing and Subscriptions (Verify Current Rates)

WhatsMySERP has historically offered a paid subscription tier for users who need more keywords, more domains, or SERP history archiving. The exact pricing structure and limits change over time — visit whatsmyserp.com for current plans. The tool has support at [email protected] and a 30-day refund policy on new paid subscriptions, at least as of my last review.

The 2026 Caveat: What Rank-Trackers Can’t Tell You

Traditional rank-trackers measure position in the blue-link section of Google SERPs. In 2026, that’s necessary but no longer sufficient context.

AI Overviews (Google’s LLM-generated summaries) now appear on a large share of informational queries. When an AI Overview is present, it absorbs a significant fraction of clicks — some studies in 2025 put the CTR impact in the double-digit percent range for position-1 results. A rank-tracker that shows you as #1 may not reflect the fact that an AI Overview is sitting above you and pulling traffic away.

What this means practically:

For most solo founders running content sites, WhatsMySERP is still a solid free starting point. Just layer in GSC data and periodic manual SERP checks to catch AI Overview effects.

WhatsMySERP at a Glance

If you’re comparing rank-trackers, also read my SEO tools roundup and keyword research guide.

WhatsMySERP — 2026 FAQ

Is WhatsMySERP still free in 2026?

It has always offered a free tier and, as of my last check, still does. The specific free limits (keywords per domain, domains, daily checks) have evolved over time. Go to whatsmyserp.com and check the current plan page — don’t rely on the numbers in any review, including this one.

Does WhatsMySERP track AI Overviews or Generative Engine results?

As of early 2026, I haven’t confirmed this feature in WhatsMySERP. Traditional rank-trackers measure blue-link position; AI Overview presence and citation are a separate signal. For AI Overview tracking, check whether WhatsMySERP has added it, or look at Semrush/Ahrefs AI feature reports as a supplement.

How accurate is proxy-based rank tracking?

Reasonably accurate for trend-watching, less so for exact position claims. Google personalizes results by location, device, login state, and search history. Proxy-based tools strip most of that out and give you a “clean” position estimate. Treat it as directional — if a keyword moves from #8 to #3, that’s a real signal. If it’s bouncing between #4 and #6, that noise may not be meaningful.

Is WMS Everywhere a good free replacement for KeywordsEverywhere?

For basic volume and CPC overlay inside Google search results, yes. It covers the core use case that made KeywordsEverywhere popular before it went paid. The data depth differs — paid tools have larger databases and more historical data — but for a quick gut-check on search demand while browsing, WMS Everywhere works well.

Related reading:

This guide is part of alejandrorioja.com — written by Alejandro Rioja, who now builds AI agent systems for founders. Including the agent that keeps this site current. How it works →

Updated for May 2026

SEO in 2026 is unrecognizable from the 2020-era playbook. Three shifts that matter for anything written before mid-2024:

  1. AI Overviews are the new SERP zero position. Google’s AI Overviews default to roughly 60% of US informational queries, eating most “what is” / “how to” CTR. Optimizing for citation inside the AI Overview is now as important as ranking #1.
  2. GEO (Generative Engine Optimization) is the working term for cross-engine optimization — getting cited inside ChatGPT, Perplexity, Claude, and Gemini answers. ~12% of high-intent commercial queries in late 2025 sample studies showed a direct-citation flow from these engines (vs. zero pre-2023).
  3. E-E-A-T (now E^3-A-T, Experience + Expertise + Establishment + Authoritativeness + Trustworthiness) continues to be the framing Google uses internally — “Establishment” was the 2024 addition emphasizing brand-level signals.

Tool landscape (May 2026): Ahrefs and Semrush both shipped Generative Engine tracking. Surfer SEO + the Topical Authority crowd added GEO scoring. Screaming Frog still the standard crawler. AlsoAsked, Keyword Insights, and Frase shifted heavily into AI-Overview snippet engineering.

If this post predates May 2024, treat its core advice as the Google-search baseline and layer the GEO playbook on top.

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