How to Improve Your Contribution Margin Ratio
Contribution margin ratio (CMR) measures how much of each revenue dollar covers fixed costs and generates profit — here's the formula, worked examples
Jun 1, 2022
The Agent Notebook
Posts
422 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
Ubersuggest Review: A Must-Have Free Keyword Research Tool
Updated for AI Search (May 2026) TL;DR: Ubersuggest is a budget-friendly keyword research tool that’s been a starter option for years.
May 2, 2026
Can You See Who Viewed Your X Profile? The Real Answer
No — X (Twitter) has never let you see who viewed your profile; any app claiming otherwise is a credential-harvesting scam.
Feb 2, 2023
Competitive Advantage: Definition, Types, Examples
Competitive advantage is whatever lets you earn more, grow faster, or survive longer than rivals — Porter's three generic strategies still apply
Aug 9, 2020
4 Ways to Improve Your Ecommerce Conversion Rate
Four proven tactics to lift ecommerce conversion rates: nail your baseline analytics, start CRO at the checkout, add a product guarantee
Sep 6, 2021
The Different Types of Compliance Risk, Explained
Compliance risk spans legal, financial, reputational, and operational exposure — with new 2026 categories like AI regulation (EU AI Act) and expanded…
Nov 24, 2020
Top of Mind Awareness (TOMA) and Brand Recognition
Top-of-mind awareness (TOMA) is the brand that surfaces first when a customer thinks of your category — and in an era of AI Overviews and LLM-generated answers
Apr 19, 2023
WhatsApp vs Telegram: Which One Should You Use?
WhatsApp now encrypts everything by default and ships Meta AI; Telegram added Premium monetization but faced founder Pavel Durov's 2024 arrest and moderation…
Feb 27, 2023
WordPress vs Joomla vs Drupal: The Best CMS in 2026
WordPress dominates at ~43% of the web, Joomla is declining, and Drupal is repositioning as an enterprise and headless CMS
Sep 18, 2023
4 Steps to Get Your Website to the Top of Google in 2026
Ranking on Google now means earning AI Overview citations alongside organic spots. Here are four practical steps — E-E-A-T content, technical fundamentals
Mar 8, 2022
6 Best Email Marketing Services for Small Business
Mailchimp, Kit (ex-ConvertKit), Brevo (ex-Sendinblue), MailerLite, Klaviyo, and Constant Contact compared for small businesses — pricing, AI features
Aug 4, 2022
Are Google Certificates Worth Your Career Investment?
Google Career Certificates (Coursera) cover Data Analytics, IT Support, UX, Project Mgmt, Cybersecurity, Digital Marketing, and AI — a fast
Nov 13, 2023