366 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
Updated for AI Search (May 2026) TL;DR: Keyword clustering — grouping related queries so a single page targets a set of intent-similar terms — was a Google-rankings optimization in 2024. In 2026 it’s a foundation for AI-engine citation: LLMs prefer comprehensive sources that cover a topic cluster fully, not single-keyw
Updated for AI Search (May 2026) TL;DR: SEO is still about helping search engines understand your content and recommend it. The new wrinkle in 2026 is that the ‘search engine’ is no longer just Google — it’s also ChatGPT, Perplexity, Google AI Overviews, and Claude. The fundamentals below still apply. The GEO section a
Updated for AI Search (May 2026) TL;DR: The classic 10-blue-link SERP is no longer the only result page Google shows. In 2026 the SERP is a layered surface: organic results sit underneath an AI Overview, sometimes a People-Also-Ask, sometimes a Featured Snippet — and adjacent engines like Perplexity and ChatGPT have th
Updated for AI Search (May 2026) TL;DR: All 17 white-hat techniques below still work in 2026 — and most of them work even better for AI engines, because LLMs preferentially cite high-trust sources. The GEO section adds three additional tactics specific to ChatGPT, Perplexity, and AI Overview citation rate. What’s new i
Updated for AI Search (May 2026) TL;DR: YouTube SEO is still about YouTube’s algorithm — title, thumbnail, description, watch time, retention. What’s new in 2026 is that AI engines now cite YouTube videos directly in answers, so YouTube SEO is now part of GEO. The post below covers YouTube’s internal mechanics; the GEO
Updated for AI Search (May 2026) TL;DR: Etsy SEO — optimizing your shop and listings for Etsy’s internal search — is mostly about Etsy-specific signals (titles, tags, attributes, conversion rate) and that hasn’t changed. What did change in 2026 is that buyers now also discover Etsy products through AI engines: ChatGPT