What Are Microsites, And How To Use Them?
Microsites are focused mini-websites built for a single campaign, product, or audience — separate from your main domain.
Dec 13, 2021
The Agent Notebook
Posts
400 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
TAM SAM SOM: The Formula for Sizing Your Market
TAM is the full revenue opportunity; SAM is what you can realistically reach; SOM is what you'll capture first.
Mar 20, 2023
The Ansoff Matrix: Four Growth Strategies Explained
The Ansoff Matrix maps four growth strategies (market penetration, market development, product development, diversification) against risk.
Aug 16, 2023
Which eCommerce Platform Is Best For Small Businesses?
In 2026, Shopify leads for serious stores, WooCommerce wins on flexibility, Squarespace suits simple product lines, Wix works for beginners
Aug 10, 2020
How to Get More Views on Youtube Youtube SEO tricks for 2026
Updated for AI Search (May 2026) TL;DR: YouTube SEO is still about YouTube’s algorithm — title, thumbnail, description, watch time, retention.
May 3, 2026
Zoom Vs. Google Meet: Which Is Better?
Both Zoom and Google Meet added AI assistants — Zoom AI Companion and Google Gemini in Meet — shifting the comparison beyond core video features.
Sep 13, 2022
5 Digital Marketing Ideas That Outlasted the Pandemic
COVID accelerated digital-first marketing by years — social, SEO, local search, paid ads, and lead magnets all shifted permanently.
Aug 24, 2020
5 Tips For Making Your PPC Campaigns More Profitable
Smart Bidding and Performance Max have shifted PPC from manual control to feed-quality and creative; here are five updated tips to get profitable results in…
Aug 27, 2020
ChatGPT Search vs Google: A Test on 50 Head Terms
I ran the same 50 head terms in ChatGPT search and Google (with AI Overviews) and tracked which sources each engine cited.
May 21, 2026
Claude vs ChatGPT for Business: An Operator's Take
I run 30+ production agents on Claude. Here's my honest comparison of Claude vs ChatGPT for business — where each wins, where each breaks
Jul 18, 2026
How to Contact Bloggers: Email and Message Templates
How to find and contact bloggers and contributors for PR, links, and collabs in 2026: email-finder tools, deliverability rules, AI personalization
Dec 17, 2020
10 Best Conversion Rate Optimization Companies For 2026
CRO moves your needle from traffic to revenue — here are the 10 agencies I'd consider, plus what's changed with AI-driven testing replacing legacy tools like…
Apr 1, 2022