How to Fix Pages Stuck on Page Two in Search Console
A 30-minute Search Console routine to find queries ranking 8–25, decide whether each needs a rewrite or a title fix, and the prompt I paste into Claude.
How to Check if a Google Spam Update Hit Your Site
A 15-minute Search Console check to tell whether a Google spam update cost you traffic, using my own numbers from the September 2026 update.
How to Build a Google Analytics MCP Server
The working code for a GA4 MCP server you can run in Claude today, plus the three things that get hard the moment anyone else needs to use it.
Why Your Best-Ranking Pages Get Zero Clicks
I pulled my own Search Console data and found a page ranking position 8.9 with a 0.07% CTR. Here's what was actually wrong, and how I'd fix it.
How to Track AI Overview and ChatGPT Rankings
I run three AI-citation trackers on my own sites. Here is what each one actually shows, what it costs, and which is worth paying for.
How to Tell If Your GA4 Traffic Spike Is Bots
A 12-second average engagement time and a 0.5% return rate are the tell. Here is the checklist I run before trusting any GA4 traffic spike as real.
How to Measure Traffic From AI Search
Updated for 2026. How I measure AI-search traffic from ChatGPT, Perplexity, and Claude — referrer tracking, the dark-traffic problem, and what to trust.