How to Tell If Your GA4 Traffic Spike Is Bots
A 12-second average engagement time and a 0.5% return rate are the tell. Here is the checklist I run before trusting any GA4 traffic spike as real.
Aug 25, 2026
A 12-second average engagement time and a 0.5% return rate are the tell. Here is the checklist I run before trusting any GA4 traffic spike as real.
Updated for 2026. How I measure AI-search traffic from ChatGPT, Perplexity, and Claude — referrer tracking, the dark-traffic problem, and what to trust.