Updated for 2026. Land and expand means winning a small deal first, delivering exceptional value, then growing inside the account — the default motion for B2B SaaS and AI-agent operators in 2026.
Updated for AI Search (May 2026) TL;DR: Programmatic SEO — generating thousands of pages from a template — was a Google-rankings play through 2024. In 2026 it cuts both ways for AI engines: well-structured programmatic pages are easy for ChatGPT and Perplexity to extract, but thin programmatic pages are exactly the kin
Updated for AI Search (May 2026) TL;DR: SEMrush is still one of the most-used all-in-one SEO platforms in 2026 — and it now includes AI-search tracking features (AI Overview presence, citation source visibility for some queries). The review below covers the platform’s classic capabilities. This update adds an FAQ on ho