The llms.txt Playbook: Setup, Examples, and Why It Matters
llms.txt is a plain-text file at your site root that tells LLM crawlers what to find on your site. It takes 20 minutes to write, requires no plugin
May 4, 2026
The Agent Notebook
Posts
400 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
11 Simple On-Page SEO Tips to Rank First on Google 2026🚀
Updated for AI Search (May 2026) TL;DR: The 11 on-page tips below still rank pages on Google in 2026. For AI engines
May 3, 2026
Perplexity vs ChatGPT vs Google AI Overviews: GEO Guide
A concrete framework for operators on where Perplexity, ChatGPT Search, and Google AI Overviews actually send traffic — and which to prioritize first.
May 31, 2026
Personal Finance 101: What You Need to Know About Money
Core personal finance principles: credit scores, high-yield savings, index funds, IRAs, and tax basics — written as personal notes from an operator
Dec 29, 2021
SaaS Metrics Every Founder Should Track in 2026
A practitioner's guide to the SaaS metrics that actually matter in years one and two — MRR, churn, CAC, LTV, and the ratios that tell you whether your…
Jul 25, 2026
How to Improve Your Contribution Margin Ratio
Contribution margin ratio (CMR) measures how much of each revenue dollar covers fixed costs and generates profit — here's the formula, worked examples
Jun 2, 2022
What Is Pogo Sticking And How To Avoid It?
Pogo-sticking happens when users bounce back to search results immediately after clicking your page — a UX failure that still matters in the AI Overview era
Oct 19, 2021
Top of Mind Awareness (TOMA) and Brand Recognition
Top-of-mind awareness (TOMA) is the brand that surfaces first when a customer thinks of your category — and in an era of AI Overviews and LLM-generated answers
Apr 20, 2023
WordPress.com vs WordPress.org: The 2026 Comparison
WordPress.com is a managed hosting platform (simple, limited); WordPress.org is the self-hosted open-source CMS (full control, more setup).
Mar 5, 2022
YouTube Thumbnail Size and Guidelines for 2026
YouTube thumbnails should be 1280x720px, 16:9, under 2MB (JPG/PNG/GIF). Use AI tools like Canva or Adobe Firefly to generate and test variants
Jul 31, 2020
10 Best Affiliate Marketing Programs To Sign Up For Today!
The best affiliate programs for creators and operators: Amazon Associates, Awin (formerly ShareASale), CJ Affiliate, Impact, Rakuten, eBay Partner Network
May 9, 2021
A Complete Guide To Nansen.ai And Its Features
Nansen is an on-chain analytics platform with hundreds of millions of labeled addresses (verify the current count at nansen.ai)
Jul 7, 2022