What is Brand Equity and How Do You Build It?
Brand equity is the premium value a brand commands beyond its product — increasingly critical as AI commoditizes features.
Feb 13, 2022
The Agent Notebook
Posts
405 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
Expert ETSY SEO Tips To Drive Traffic To Your Products
Updated for AI Search (May 2026) TL;DR: Etsy SEO — optimizing your shop and listings for Etsy’s internal search — is mostly about Etsy-specific signals (titles
May 3, 2026
How Does Google Make Money? $350B+ Revenue in 2026
Alphabet made about $350B in 2024 revenue — roughly 76% from advertising, plus fast-growing Cloud and Gemini AI lines.
Mar 10, 2022
Cancel All Pending Friend Requests on Facebook (2026 Method)
Go to m.facebook.com/friends/center/requests/outgoing, scroll to load every pending request, then run one console script to cancel them all
Mar 1, 2022
How to Download Facebook Videos in 2026 (3 Free Methods)
Save any Facebook video in 2026 with yt-dlp (free, command-line), a browser dev-tools trick (no install), or a trusted web tool — 3 methods that still work
Mar 10, 2022
How To Get More Subscribers On YouTube? A 2026 Guide
Growing YouTube subscribers in 2026 means mastering Shorts as a discovery engine, nailing packaging (title and thumbnail), sustaining watch-time
Mar 6, 2022
How To Use Google Analytics: A 2026 Beginner's Guide
GA4 is the only version that exists — this guide covers the events-based model, GA4 setup, key reports (Realtime, Acquisition, Engagement), Explorations
Mar 6, 2022
How To Write An Impressum For Your Company On Facebook
An Impressum is a legally required disclosure for German, Austrian, and Swiss Facebook Pages. Here's what to include and how to add it via Meta Business Suite…
Mar 18, 2020
How to Increase Your Alexa Rank Quickly in 2026
Alexa.com shut down in May 2022. This post explains what replaced it and how to measure and grow your site's authority and traffic in 2026 using Similarweb
Mar 4, 2022
Kickstarter vs Indiegogo: Which Should You Use?
Kickstarter uses all-or-nothing funding and has a curated approval process; Indiegogo offers flexible funding and the InDemand feature to keep selling after a…
Mar 15, 2023
llms.txt Explained: Does It Actually Move Citations?
llms.txt is a proposed standard that lets you curate what AI crawlers index about your site. Here's what it is, how to implement it
May 31, 2026
Personal Finance 101: What You Need to Know About Money
Core personal finance principles: credit scores, high-yield savings, index funds, IRAs, and tax basics — written as personal notes from an operator
Dec 29, 2021