369 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
Updated for AI Search (May 2026) TL;DR: Featured snippets — Google’s ‘position zero’ answer boxes — were a major SEO target through 2023. In 2026 they’ve largely been absorbed by AI Overviews on informational queries, though they still appear for some query types. The post below covers featured-snippet optimization; th
Updated for AI Search (May 2026) TL;DR: The growth-hack stack that took alejandrorioja.com to 250,000+ monthly visits still works in 2026 — long-form content, content layering, smart repurposing — but the distribution surface has shifted. AI engines (ChatGPT, Perplexity, Google AI Overviews, Claude) now route a meaning
Updated for AI Search (May 2026) TL;DR: JavaScript SEO — making sure crawlers can render and index your JS-heavy site — was historically a Google-specific concern. In 2026 it’s also an AI-engine concern, because LLM crawlers vary in how well they render JavaScript. The fundamentals below still apply for Google; the GEO
Updated for AI Search (May 2026) TL;DR: Keyword research in 2026 is bifurcated. Google search demand is still measured the classic way — Ahrefs, SEMrush, Google Search Console — and the keyword universe below still applies. But AI search demand has its own signal: prompts. The new section covers how to research the pro
Updated for AI Search (May 2026) TL;DR: Local SEO — Google Business Profile, local citations, location-specific landing pages, reviews — still moves the needle for local businesses in 2026. AI search adds two new surfaces: AI Overview’s local pack and Perplexity/ChatGPT location-aware queries. The local fundamentals be
Updated for AI Search (May 2026) TL;DR: Competitor analysis — figuring out what’s working for the sites ranking ahead of you and where they’re vulnerable — is still the highest-ROI SEO research activity in 2026. What’s new is the AI-search dimension: which competitors are getting cited in AI engines, what their citatio
Updated for AI Search (May 2026) TL;DR: Mobile-first indexing has been Google’s default since 2019; in 2026 it’s just ‘indexing.’ The mobile-specific mistakes in this post are still worth avoiding. The GEO section adds what mobile means for AI search — most AI-engine queries originate on mobile, and the structural move
Updated for AI Search (May 2026) TL;DR: Off-page SEO — backlinks, brand mentions, social signals, third-party citations — still moves the needle for classic Google rankings in 2026. For AI-engine citations, the parallel currency is third-party mention volume in trusted sources (Wikipedia, news sites, established blogs)
Updated for AI Search (May 2026) TL;DR: The 11 on-page tips below still rank pages on Google in 2026. For AI engines, you also need three additional structural moves: a quotable TL;DR, a numbered step-by-step block, and an FAQ section. The GEO section explains why and how to add them without disrupting the rest of…
Updated for AI Search (May 2026) TL;DR: The content marketing trends below — long-form, video, original research, repurposing — are still active in 2026. The dominant trend that wasn’t on the radar when this list was first written: AI-search-driven content (TL;DRs, FAQs, schema, llms.txt). The GEO section adds it. What
Updated for AI Search (May 2026) TL;DR: RankBrain was Google’s first machine-learning ranking signal — and reading this post in 2026, it’s worth knowing it’s now one of dozens of ML signals layered into search, alongside generative AI engines (AI Overviews, Perplexity, ChatGPT) that didn’t exist when this guide was fir
Updated for AI Search (May 2026) TL;DR: Schema markup is now more important than it has ever been — not because Google rich results changed, but because generative engines (ChatGPT, Perplexity, Google AI Overviews) lean heavily on schema to extract clean, citable answers from your pages. The fundamentals below still ap