347 posts on growth, marketing, sales, processes, business, SEO, GEO, and AI agents — written from the operator's seat.
Updated for AI Search (May 2026) TL;DR: The features that matter in a keyword research tool — search volume, difficulty, SERP features, intent, trend — still matter in 2026. What’s new is the AI-search dimension: which tools track AI Overview presence, Perplexity source share, and ChatGPT citation frequency. The post b
Updated for AI Search (May 2026) TL;DR: Ubersuggest is a budget-friendly keyword research tool that’s been a starter option for years. In 2026 it’s added basic AI Overview tracking but lags the dedicated AI-search tools. The review below covers the platform. This update adds an FAQ on the 2026 fit, without modifying pr
Updated for AI Search (May 2026) TL;DR: User optimization principles — making the page genuinely useful to the person reading it — were always the foundation of durable SEO. In 2026 they’re also the foundation of AI-search visibility, because LLMs evaluate content quality much the way an attentive reader would. The pri
Updated for AI Search (May 2026) TL;DR: Programmatic SEO — generating thousands of pages from a template — was a Google-rankings play through 2024. In 2026 it cuts both ways for AI engines: well-structured programmatic pages are easy for ChatGPT and Perplexity to extract, but thin programmatic pages are exactly the kin
Updated for AI Search (May 2026) TL;DR: The subdomain-vs-subfolder debate has the same answer in 2026 as it did in 2018 — subfolders consolidate authority, subdomains fragment it — but AI engines add a new wrinkle. LLMs evaluate trust at the domain level, not the subdomain level, so subdomains inherit less of the paren
Updated for AI Search (May 2026) TL;DR: Keyword clustering — grouping related queries so a single page targets a set of intent-similar terms — was a Google-rankings optimization in 2024. In 2026 it’s a foundation for AI-engine citation: LLMs prefer comprehensive sources that cover a topic cluster fully, not single-keyw
Updated for AI Search (May 2026) TL;DR: SEO is still about helping search engines understand your content and recommend it. The new wrinkle in 2026 is that the ‘search engine’ is no longer just Google — it’s also ChatGPT, Perplexity, Google AI Overviews, and Claude. The fundamentals below still apply. The GEO section a
Updated for AI Search (May 2026) TL;DR: The classic 10-blue-link SERP is no longer the only result page Google shows. In 2026 the SERP is a layered surface: organic results sit underneath an AI Overview, sometimes a People-Also-Ask, sometimes a Featured Snippet — and adjacent engines like Perplexity and ChatGPT have th
Updated for AI Search (May 2026) TL;DR: All 17 white-hat techniques below still work in 2026 — and most of them work even better for AI engines, because LLMs preferentially cite high-trust sources. The GEO section adds three additional tactics specific to ChatGPT, Perplexity, and AI Overview citation rate. What’s new i
Updated for AI Search (May 2026) TL;DR: YouTube SEO is still about YouTube’s algorithm — title, thumbnail, description, watch time, retention. What’s new in 2026 is that AI engines now cite YouTube videos directly in answers, so YouTube SEO is now part of GEO. The post below covers YouTube’s internal mechanics; the GEO
Updated for AI Search (May 2026) TL;DR: Etsy SEO — optimizing your shop and listings for Etsy’s internal search — is mostly about Etsy-specific signals (titles, tags, attributes, conversion rate) and that hasn’t changed. What did change in 2026 is that buyers now also discover Etsy products through AI engines: ChatGPT