Alejandro Rioja.
Marketing SEO affiliate marketing freelance marketing budget

Freeeup Review [2026]: A Marketplace To Hire The Best Remote Team

Alejandro Rioja
Alejandro Rioja
5 min read
TL;DR

FreeUp was a pre-vetted freelance marketplace acquired by The HOTH in 2019; its current operating status is uncertain — here's what I used, what changed, and which alternatives to use now.

Free newsletter

Every Wednesday. 28,400+ operators. Zero fluff.

Table of contents

Open Table of contents

Important 2026 update: FreeUp’s current status

Before diving in: FreeUp (originally “Freeeup”) was acquired by SEO agency The HOTH in 2019. As of early 2026, I’m not confident the marketplace continues to operate in the same form it did when I wrote this review. If you visit the site and find it’s no longer active or has changed significantly, I’d point you to the alternatives section below. I’m keeping this post up because the vetting-first model it describes is still the right framework for hiring freelancers — just verify current status before signing up.

Why I cared about pre-vetting in the first place

Delegating is the lever that let me run multiple revenue lines without burning out. But delegation only works if the person you hand off to actually delivers — and most freelance platforms put 100% of the vetting burden on you.

FreeUp’s pitch was simple: they ran a multi-step screening process and claimed to accept roughly 1% of applicants. That number is their marketing claim; I can’t independently verify it. What I can say is that the two freelancers I hired through the platform were solid — better first-contact quality than I typically saw on broader marketplaces at the time.

One of them helped edit this very post back in 2022.

How FreeUp’s vetting process worked

The screening process Nathan Hirsch (founder) described publicly involved:

Application

Freelancers submitted detailed profiles — skills, portfolio, rates, availability. Free to apply regardless of outcome.

Interview

Shortlisted applicants were invited for a video interview (originally Skype; likely a modern video call tool by now). The session ran roughly an hour and covered work history, communication style, and approach to client relationships.

Final review

Passing the interview led to a document-review and test stage before a final acceptance decision.

On the client side, the flow was lighter: create an account, submit a request describing what you need, and within roughly one business day the team matched you with a candidate. If the match wasn’t right, you asked for another. The “done for you” matching was the real differentiator — it removed the cold-search-and-filter loop.

The three tiers

FreeUp organized freelancers into three levels:

  1. Basic — a few years of experience; good for executing established systems.
  2. Mid-level — more specialized; can follow your processes and design their own.
  3. Expert — consultants and strategists; suited for high-leverage, high-stakes work.

Pricing scaled with tier. I’m not going to quote specific dollar ranges from the old review because rates shift — expect qualitatively lower rates for offshore basic talent and higher rates for expert-level US-based specialists. Check the platform directly (if it’s still active) for current figures.

Payments

Billing ran weekly (Wednesday–Tuesday billing cycle). Clients were billed on Thursday after the period closed; freelancers received payment the following Thursday. Predictable and simple.

What made it different from Upwork at the time

The honest comparison: Upwork has far more freelancers and has been around since the late 1990s. FreeUp was much smaller but bet on curation over volume. For someone who’d already wasted hours sifting bad Upwork proposals, that trade-off was worth it — at least for the initial hire.

The customer support was also notably responsive in my experience, which matters when something goes sideways mid-project.

Alternatives to use in 2026

Since FreeUp’s current status is uncertain, here are the platforms I’d look at today:

For AI-era tasks specifically, I’ve also had success with specialized communities and direct outreach — the best AI-native freelancers are often not on general marketplaces yet.

Relevant: Also read how to outsource your task on Fiverr

FreeUp — 2026 FAQ

Is FreeUp still operating in 2026?

I’m not certain. The HOTH acquired it in 2019 and it continued operating for some time after. As of early 2026 I can’t confirm its current status. Check the site directly and verify before committing time to onboarding. If it’s no longer active, Upwork, Toptal, and Contra are solid alternatives.

Was the “1% acceptance rate” claim real?

It was their marketing number. I can’t independently verify it. What I experienced was that the quality of my matches was noticeably higher than a cold Upwork search — but I hired a small sample, not thousands of freelancers.

What’s the right platform if I need a freelancer today?

Depends on the role and budget. For volume tasks with established systems: Upwork (filtered). For high-trust technical work: Toptal. For a direct, commission-free relationship: Contra. For anything AI-native, community-based sourcing often beats marketplaces right now.

Did Nathan Hirsch stay involved after the acquisition?

Nathan Hirsch sold FreeUp to The HOTH in 2019 and moved on. He has been publicly active in the entrepreneurship/e-commerce space since — but his direct involvement with FreeUp operations ended at or shortly after the acquisition.

Related reading: Fiverr review · How to get more YouTube views · SEO tips guide


The shorter version

If you’re reading this because the workflow it describes is eating your week, that’s the kind of loop I build AI agents for. Two build slots open at a time.

Updated for May 2026

A short note from May 2026: the workflow this post describes was checked against the current state of the underlying tools and platforms. Where specific tools, UIs, or features have evolved, the structural advice still holds — the implementation will look slightly different in 2026. If you hit a step that doesn’t match what you see on screen, that’s likely a UI refresh, not a fundamental change in approach. Drop a note via the contact form and I’ll patch it explicitly.

Keep reading

Get the AI playbook in your inbox

Every Wednesday. 28,400+ operators. Zero fluff.

↵ to see all results esc esc to close