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How To Write An Impressum For Your Company On Facebook

Alejandro Rioja
Alejandro Rioja
6 min read
TL;DR

An Impressum is a legally required disclosure for businesses in Germany, Austria, and Switzerland. Facebook (now Meta) has had an Impressum field on business Pages since 2015 — you now edit it through Meta Business Suite or the New Pages Experience.

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What “Impressum” Means

Impressum comes from Latin and translates roughly to “legal notice,” “legal disclosure,” or “imprint.” In Germanic countries — primarily Germany (Telemediengesetz / TMG), Austria, and Switzerland — operators of websites, social media pages, and online shops are required by law to publish an Impressum that identifies who is behind the site.

Unlike a generic “About” page, an Impressum has specific legally mandated fields. Missing or incomplete information can result in a formal warning (Abmahnung) from a competitor or consumer group, often accompanied by a demand for legal fees. This is not theoretical: it is a common enforcement mechanism in Germany.

English-speaking countries (US, UK, Australia) have no direct equivalent requirement, though similar transparency obligations can apply in specific contexts (political advertising, financial services, etc.).

Why Facebook Added the Impressum Field

When Facebook business Pages were primarily edited via Facebook.com, Meta added a dedicated Impressum input field in 2015, specifically because German law required page operators to publish one. Without the field, German businesses were either cramming legal text into the “About” section or risking non-compliance.

The Impressum field accepts up to 2,000 characters of plain text — enough for a complete legal notice for most small to mid-sized businesses.

What to Include in Your Impressum

The exact requirements vary by country and business type. Consult a licensed attorney for your specific situation — this is not legal advice. That said, a typical German-law Impressum for a business includes:

  1. Full legal name of the company or sole trader
  2. Registered business address (street, city, postal code, country — P.O. boxes are not sufficient under German law)
  3. Contact information — at minimum an email address; a phone number is strongly recommended
  4. Legal form (e.g., GmbH, UG, Einzelunternehmen, e.K.)
  5. Register court and registration number (Handelsregister) if applicable
  6. VAT identification number (Umsatzsteuer-ID) if you charge VAT
  7. Name of the responsible person (Verantwortlicher i.S.d. § 18 Abs. 2 MStV) for editorial content
  8. Professional licensing information if your industry requires it (doctors, lawyers, financial advisors, etc.)

Keep the text plain and factual. Avoid marketing language — this is a legal document, not a sales pitch.

How to Add the Impressum to Your Facebook Page in 2026

Meta has reorganized Page settings several times since 2015. As of early 2026, there are two main paths depending on your Page type:

Option 1: New Pages Experience (most Pages)

Meta has migrated most business Pages to the New Pages Experience. Here is where to find the Impressum field:

  1. Go to your Page on Facebook.com.
  2. Click Edit Page info (found under your Page’s cover photo or via the three-dot menu).
  3. Scroll down to find the Impressum field. It appears below the general “About” section.
  4. Paste your Impressum text (up to 2,000 characters) and save.

Option 2: Meta Business Suite

If you manage your Page through business.facebook.com:

  1. Open Business Suite and select your Page.
  2. Go to Settings → Page info (or Business info, depending on your account structure).
  3. Look for the Impressum section and add your text.

Note: Meta’s navigation labels shift with product updates. If you cannot locate the field using the steps above, search “Impressum” within Business Suite settings or check Meta’s current Help Center documentation for the most up-to-date path.

What the field looks like

The Impressum, once saved, is visible to Page visitors under the Page’s About tab — not in the main timeline. Visitors who know to look for it will find it; it is not prominently surfaced.

Using an Impressum Generator

If you are unfamiliar with German Impressum requirements, several generator tools exist that ask you a series of questions and output compliant text. Search for “Impressum Generator” — options from German legal publishers and law firms are commonly recommended. Always have the output reviewed by a lawyer in your jurisdiction before publishing, especially if your business involves regulated activities.

Do You Need One If You’re Not in Germany?

If your Facebook Page targets a German, Austrian, or Swiss audience — even if your business is registered elsewhere — some legal interpretations hold that you may still need an Impressum. This is a gray area and depends on the nature of your business. When in doubt, add one anyway. The cost of adding an Impressum is near zero; the cost of a German cease-and-desist is not.

If your country has no Impressum requirement, it is still good practice to publish clear contact and ownership information on your Page — it builds trust and reduces friction for potential customers.

Facebook Impressum — 2026 FAQ

Is the Impressum field still available on Facebook Pages in 2026?

Yes. Meta has retained the Impressum field through its various Page redesigns. Its location has moved — it is now found via the New Pages Experience editor or Meta Business Suite settings — but the field itself still exists and accepts up to 2,000 characters.

What happens if I don’t add an Impressum to my German Facebook Page?

Under German law (Telemediengesetz / TMG and related statutes), operating an online presence without a legally compliant Impressum exposes you to formal warnings (Abmahnungen) from competitors or consumer protection organizations. These warnings often include demands for legal cost reimbursement and can be expensive even if you comply quickly. Consult a German attorney if you have any doubts.

Can I use the same Impressum text on my website and my Facebook Page?

Generally yes — the required information is the same. You can copy the Impressum from your website and paste it into the Facebook field. Just ensure the text does not include formatting (headers, bullet points) that the plain-text Facebook field would not render correctly.

Does Meta Verified affect the Impressum requirement?

No. Meta Verified (the paid subscription for the blue checkmark) is a separate product and has nothing to do with the legal Impressum requirement. The Impressum is a legal obligation under national law; verification is a platform feature. You need both independently.

Related reading:

This guide is part of alejandrorioja.com — written by Alejandro Rioja, who now builds AI agent systems for founders. Including the agent that keeps this site current. How it works →

Updated for May 2026

A few things have shifted since this post first went up. Meta dropped the legacy “Page” verification track in 2024 and folded it into Meta Verified ($14.99–$19.99/mo depending on tier and country) — the blue check is now a subscription, not a one-time review. Friend-request flows still work as described, though Meta moved the bulk-cancel UI deeper into mobile settings; the desktop m.facebook.com/friends/center/requests/outgoing route still works (2026-04 spot check).

Worth knowing in 2026: ~3.07B Facebook MAU (Meta Q4 2025 earnings), but the share of time-on-platform relative to Reels and WhatsApp has continued sliding. If this post is part of an outreach strategy, weight WhatsApp and Threads (yes — Threads survived the 2024 pivot speculation and crossed 200M MAU) accordingly.

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