If you have been reading my posts, by now you will now that I like to use marketing tools and scripts whenever possible.
My approach to SEO (Search Engine Optimization) is no different.
I seriously believe that making the investment and upgrading to high quality tools can make the difference between a mediocre marketer and a really stellar one.
Why spend time compiling keywords that your competitors are ranking for when you can do that in a click with a tool?
In this list, I broke down all the tools that I’ve tested that I’ve found particularly helpful.
I grouped the tools by different objectives such as link building, keyword research and rank tracking. Here you can quickly jump over to the specific sections:
- Best SEO tools for Link Building
- Best SEO tools for Technical Search Engine Optimization
- Best SEO tools for Keyword Research
Underneath are my favorite SEO tools and plugins to give you an unfair advantage in the SERPs rankings.
With AuthoritySpy, you can very easily find the top bloggers, influencers and thought leaders in your space. In the dashboard, you can quickly find their contact info such as Twitter, Facebook or public email and save a lot of time when doing outreach to build those precious backlinks.
When you find someone that you would like to reach out, I recommend using this outreach strategy to get more answers.
2. Google Gmail Mail Merge
If you plan to reach out to hundreds or thousands of people, then I suggest you install this Mail Merge Chrome Extension which will allow you to write personalized emails and also include attachments.
3. Broken Link Finder
If you really on finding broken links and asking webmasters to link to your content instead of a 404 page, then this tools is for you.
With Broken Link Finder, you can feed it the keywords that you are looking for and then the tool will search the web for any broken link that matches your criteria. Even better, it can rank results by the amount of sites that point to that broken link = $$$.
4. HARO (Help a Reporter Out)
By far one of my favorite and most fun ways to build links.
Help A Reporter Out is a tool that essentially sends you PR opportunities right to your inbox. Reporters create queries, such as “looking to hear from a business owner that struggled their first year”, and gather a few words from you to create a post that contains a link to your site.
With HARO, you are not only you are getting a backlink for free but you are also establishing yourself as an authority in your niche.
SEO Bonus: Getting yourself linked on Forbes, Mashable, Techcrunch and other authority sites will give you a very powerful backlink that will also increase the domain authority of your site.
5. Broken Link Check
I like to use this tool to check for any broken links that I might have on my own site. That way I can quickly clean them up or potential even advertise those broken links to people in my network that might want to write some content about it.
Don’t want to waste all your life doing SEO? Hire me and I’ll gladly take over your project (big or small). Contact me here.
Best technical SEO tools and plugins
1. Yoast SEO WordPress Plugin
By far one of my favorite plugins, Yoast SEO does all I need when it comes to analyzing my site’s internal SEO.
From Yoast, you can update the title and description meta tags, see the keyword density and optimize your posts for social.
2. Google’s Search Console
With the search console, you can see any crawl errors that the Google bot might have encountered, see how your site looks to Google and more.
Moreover, you can look at the Search Analytics and find useful information such as CTR, impressions and clicks. Here what I like to do is find keywords that I am getting a ton of impressions for but not enough click and target those keywords by extending my blog posts to include more information.
One of my favorite tools is Fetch as Google.
3. SEO Site Checkup
A quick and dirty service to check on many potential errors on your site such as HTML compressions, H1/H2 tags, presence of robots.txt, and more.
I like to use the SEO Site Checkup to provide easy-to-understand white labeled reports to my clients.
4. Google Mobile Friendly Test
By now, you should now that Google has been seriously penalizing sites that are not mobile friendly.
You can use their own tool to test if your site is mobile friendly. Very handy.
5. AMP for WP Plugin
This is a very powerful way to rank high on Google in no time.
If you are not a coder, you can quickly embed that functionality to your site with the AMP for WP plugin.
Fun fact: If you are reading my site on mobile, then you are seeing the AMP version right now.
6. Pingdom Website Speed Test
Site load speed is one of the SEO factors Google uses to rank your site.
With Pingdom’s site speed test you can see which files need to be optimized, minified or deleted from your site.
7. Screaming Frog SEO
Who would have thought a squeaky reptile would be so helpful?
With Screaming Frog you can do pretty much all the on-site SEO analysis that you want. With the Log File Analyzer you can see the crawler’s log and understand how the bots interact with your site and in what frequency.
Best part? It also integrates with Google Analytics.
With SEObility you can see how many pages deep your content is.
(i.e. if you have a homepage that has a link to “SEO guides” and then in that page you have a blog post titled “SEO tips for 2018”. That piece of content is 2 pages deep. )
Content that is several pages deep is very hard to index. With this tool, you can see which pages are hard to reach and bring those links closer to your homepage by means of internally linking it to other pages.
Best SEO tools for Keyword Research
Here are the best tools to do keyword research.
1. Google Keyword Planner
Perhaps the most well-known tool out there. With this Keyword Planner tool, you can not only see how much traffic a particular set of keywords generates but also how much is that traffic worth.
If one of your monetization strategies is Adsense, then you can target the highest CPC keywords in your niche.
2. Answer the public
“What is Search Engine Optimization”
“How to write a novel”
These are different queries that people type on Google every day.
With Answer the Public you can quickly see which questions people are asking and craft blog posts to answer those queries.
If you write a perfect blog post that answer that question in depth, you might even win the Featured Snippet section on Google, driving you most of the traffic for that query. Considering that only about 12% of the results have a Featured Snippet, you will most likely win that spot.
3. Ahref’s Site Competitor Analysis and Keyword Explorer
What better place to find keywords than to see what your competitors are ranking for. Simply type a site you want to analyze and it will quickly return the keywords they are targeting.
Also you can use their Keywords Explorer to seed millions of keywords and also get their KD (Keyword Difficulty).
Ahrefs is the main tool I use for 99% of my tasks. I love it.
Sign up here.
4. Google Location Changer
With Local SEO becoming a major part of how Google renders their results, it is imperative that you rank well for the community that you serve.
With the location changer, you can see how the SERPs (Search Engine Result Pages) look for a particular city. Quite useful.
5. Google Trends
Google Trends is essential for your site if you want to write content that will continue to drive traffic later on.
You don’t want to write about fidget spinners after all the hype has died down, for instance.
Can’t have a list without SEMRush.
Very similar to Ahrefs, SEMRush allows you to analyze your competitor very well. You can hop in and see their most visited pages and know which keywords are driving the most traffic to them.
Then you can create content that is better optimized and more valuable and take over their Google ranking. #savage
So there you have it, those are the tools that I use on my everyday SEO adventures.
Hope you found this list very helpful and that all these tools help you save valuable hours of work. If you did, share this post via Twitter or Facebook 🙂
If you know of a tool that I must try either comment it below or drop me a line here.