In the digital age, the website is the number one source of information for your customers or just about anyone to know more about you or your business. But with several changes in the way we do business, the website’s importance has grown in 2020. The website is now integral for every company, individual, or service provider to not just provide information but enable customer interaction, business growth, and much more.
But as the competition in this space increases, improving the website’s credibility to boost conversions and generate more leads is critical. This can be achieved through SEO (Search Engine Optimization) to improve website ranking and generate various engagement channels to increase traffic.
But if you are looking for ways to increase website traffic, here are some proven ways to help drive 10x traffic to your website in 2020.
Create Compelling Content
While there are several ways to bring a user to the website, the quality of content on the website is critical to ensuring the lead gets converted. Sites need to have compelling content that is strategically designed for a particular target group.
The relevancy and uniqueness of the content will not only help to get conversions; it significantly reduces the bounce rate. This helps to get a higher ranking for the website as search engines and ensures higher credibility.
Also, read here the guide on the must-try content marketing trends to boost your web traffic
Perform On-Page SEO
While having high-quality content is the basic need, it is also important to write short meta descriptions for each of your pages. The meta description is seen below the URL in the search results and gives the reader an understanding of what your website is about. Having on-page SEO and proper usage of long-tail keywords will provide a higher ranking for queries related to your products or services.
Optimize your keyword results by focusing on a particular keyword and using it as part of your long-tail keywords. Additionally, make sure you are using the target keyword and have specific keywords on each page. A great seo strategy lets users have particular requirements to find the relevant page instead of navigating to get the answers.
Create An Online Listing
Search engines have optimized their results to provide users with specific information that is verified and relevant. Registering for a business directory lets you control the information that will be shared when searching for a particular product or service of your business. This way, you can showcase specific details and your contact details without the user ever needing to visit the website.
If you are well-versed with SEO, you’ll know how important it is to have credible backlinks. Backlinks entail the process of generating website leads from other sources, helping to get new leads and increasing credibility. Having backlinks from reliable sources helps get a higher ranking and are more likely to be trusted by search engines.
So start interacting with the top influencers or publications in your industry to help drive qualified traffic to your site. Alternatively, you could try guest blogging and write content for top publications to get some traffic to your website. This can work both ways and can ensure that your influence on your target audience increases.
Leverage The Power Of Social Media Marketing
Another way to get traffic to your website is by using social media channels. Social media marketing is the process of selecting social media platforms to help market your website and get users to it. The high number of active users on these platforms makes it the perfect place to get in front of your target audience.
You can employ several methods to publicize your website on social media. This can be using social media ads, updating posts regularly on your business page, and other engagement options provided in each platform. For the best results, make sure your posts and page have a proper CTA (Call To Action) that compels the user to come to your website for additional information.
Make The Most Of Email Marketing
Another proven tactic of keeping in touch with your audience is through email marketing. Whether it is a regular newsletter or a specific offer, email marketing helps you stay in touch with your customers. Keep your users regularly informed on the updates and include useful but concise information to get the reader to your website.
Email marketing is great, but only if you manage to keep it specific and do not make your customers feel overwhelmed. Keep it simple and work on writing emails that the customer can relate to instead of being too pushy. Include proper subject line and information to get a higher chance of opening your email.
Optimize Your Website For Video Content
In a world of high-speed internet and smartphone devices, videos are in high demand and often lead to higher engagement than plain content. The reader preference has changed, and with shorter attention spans, it is an excellent idea to include elements of video and graphics to your website. The best strategy is to use video content to generate interest and then make use of blogs, whitepapers, product catalogs, or brochures to make the conversion.
For the best results, upload your videos to popular video channels while embedding them onto the website. This will make sure that your target audience can quickly discover your content on these video platforms while your website, too, has enough relevant video content for generating interest.
Learn From Your Analytics
Finally, while you are focused on several ways to generate traffic to your website, it is crucial to track and analyze your results. Using data analysis tools, you can understand your audience demographic, geography, and the various channels generating traffic. This will help you know exactly what works and what you need to amplify.
Tracking your analytics can help you invest in free and paid ways to drive traffic, while also identifying whether a new strategy that you may have implemented is working. And in case you are thinking of revamping your website or updating your SEO, now is the best time than ever before.
Explore some of the top seo tools in the market to help you generate success in generating massive traffic to your website faster and more efficiently.