Every SiteWide tool, and what it needs from you.
Fifty-four tools across eleven sources work today, and twenty-eight more are listed under coming soon. You never call them by name: ask Claude a question and it picks the tools and chains them. Every tool is on both plans. What differs is whose login or key the data comes out of.
What each tool needs first.
Skip a connection and only the tools behind it say they’re not connected. Everything else keeps working.
- Included
- 15 tools. Works the moment you connect. Nothing to set up, no account of your own needed. These run on my keys or on nobody’s. Most work on any public URL, including a competitor’s; the crawler is the exception and only crawls sites on your own plan.
- Sign in
- 3 tools. Included — connect your own account with one sign-in from your SiteWide account page. Nothing to paste, and you can disconnect any time.
- Google sign-in
- 13 tools. Google Analytics, Search Console and Google Ads read through your own Google sign-in. If the login that owns a property isn’t yours, ask the owner to add your Google address: Search Console: Settings → Users and permissions → Add user. GA4: Admin → Property access management → +, role Viewer. Then connect Google with that address; the site switches on once Search Console lists you on it.
- Your own key
- 23 tools. Included, but the data comes out of your account rather than mine, so you supply the API key. I never charge for it and never use my own key on your behalf. Ahrefs’ API needs one of their paid plans; Bing’s key is free. WordPress uses an Application Password you generate for that one site, revocable from your WordPress profile.
Google Analytics 4
4 tools-
ga4_reportGoogle sign-inActive users, new users, sessions, engagement time, sessions by channel group, and top pages — with week-over-week deltas and Google Ads spend folded in on request.
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ga4_realtimeGoogle sign-inWho is on the site right now, broken down by page, country, city, device, or platform.
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ga4_techGoogle sign-inWhich browsers, operating systems, versions and devices your visitors actually run — and what share of them fall below a version floor, so you know whether a modern CSS or JavaScript feature is safe to ship.
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ga4_ad_costGoogle sign-inGoogle Ads spend, clicks, impressions and CPC by campaign, ad group, keyword, or search query — with a day/week/month time series.
Search Console
3 tools-
gsc_search_analyticsGoogle sign-inClicks, impressions, CTR and average position, plus top queries and pages. Filter by query, page, country, device — across web, image, video, news, Discover and Google News. (Google reports pages but no queries for Discover and Google News, and the tool says so instead of failing.)
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gsc_inspect_urlGoogle sign-inIs this URL indexed? Coverage state, robots and fetch state, last crawl, Google’s chosen canonical vs yours, mobile usability, rich results.
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gsc_sitemapsGoogle sign-inSubmitted sitemaps, when Google last downloaded each, warnings and errors, and submitted-vs-indexed counts.
Bing & Copilot
3 tools-
bing_top_queriesYour own keyTop Bing queries with clicks, impressions and position. Copilot and part of ChatGPT’s web results run on Bing’s index, so this is visibility Search Console cannot show you.
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bing_search_performanceYour own keyDaily clicks, impressions, CTR and indexed-page counts from Bing Webmaster Tools.
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bing_crawl_statsYour own keyHow much of your site Bing actually holds, plus crawl errors, robots blocks, 404s and 5xxs. The tool that explains why you’re missing from Copilot answers.
Ahrefs
12 tools-
domain_ratingIncludedBacklink-profile strength (0–100) for any public domain — yours or a competitor’s. Works out of the box, no Ahrefs account needed.
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site_audit_issuesYour own keyCrawl issues from your Ahrefs Site Audit project: health score, counts by severity, worst issues first. Needs your own Ahrefs key.
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rank_tracker_overviewYour own keyKeyword-level rankings from Rank Tracker: position, week-over-week change, volume, traffic, SERP features. Needs your own Ahrefs key.
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rank_tracker_serp_overviewYour own keyThe full SERP for one tracked keyword — every competitor’s URL with its own DR, UR and traffic. Needs your own Ahrefs key.
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rank_tracker_competitorsYour own keyCompetitive benchmarking against your tracked keyword set: stats, keyword overlap, top pages, top domains. Needs your own Ahrefs key.
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keywords_explorer_overviewYour own keyVolume, difficulty, CPC, traffic potential and search intent for any list of keywords — no project needed, so you can research a market you don’t rank in yet.
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keywords_explorer_ideasYour own keyKeyword ideas from one seed: matching terms, related terms, or the questions people actually search.
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site_explorer_metricsYour own keyDomain-level organic traffic, keyword count, backlinks and referring domains for any site — yours or a competitor’s.
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site_explorer_organic_keywordsYour own keyEvery keyword a domain already ranks for, with position, volume, traffic and intent — unfiltered by anyone’s Rank Tracker setup.
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site_explorer_referring_domainsYour own keyWho actually links to a domain, with each linking site’s own strength — the report behind “how did they outrank us”.
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ahrefs_create_projectYour own keySet up Rank Tracker yourself: create a project for your site. Idempotent — running it twice does nothing the second time.
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ahrefs_add_keywordsYour own keyAdd keywords to a Rank Tracker project. Additive only — nothing here can delete your Ahrefs data.
Semrush
3 tools-
semrush_domain_overviewYour own keyOrganic and paid keywords, traffic and its estimated value for any domain, per Semrush. Needs your own Semrush API key.
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semrush_organic_keywordsYour own keyThe keywords that bring any domain its traffic, with position, volume, difficulty and ranking URL. Needs your own Semrush API key.
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semrush_backlinks_overviewYour own keyAuthority Score, backlinks and referring domains for any domain. Needs your own Semrush API key.
Google Ads
4 tools-
ads_account_summaryGoogle sign-inAccount totals over a range: spend, impressions, clicks, CTR, average CPC, conversions, conversion value, cost per conversion and ROAS. Reads the Ads API directly, so it isn’t limited to what GA4 imported.
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ads_campaignsGoogle sign-inCampaigns with budget, status, bid strategy and performance, ranked by spend.
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ads_search_termsGoogle sign-inWhat people actually typed, versus the keywords you bid on. Filter to terms that spent money and converted zero times — your negative-keyword list, written for you.
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ads_keywordsGoogle sign-inKeyword performance with quality score and all three of its components, so you can see whether the problem is the ad, the landing page, or the expected CTR.
Google AdSense
1 tool-
adsense_reportSign inWhat your ads actually earn, per domain: estimated earnings, page views, page RPM, clicks, CTR and CPC — with the prior period alongside, so a traffic drop and a revenue drop can be told apart.
Google Tag Manager
2 tools-
gtm_containersSign inEvery Tag Manager account and container your Google login can see, with its public ID, so you know which container is live on which site.
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gtm_auditSign inAn audit of the live container: duplicate GA4 config tags, tags with no trigger, unused triggers, paused tags and Custom HTML. Read-only: it never publishes a change.
Site crawler
5 tools-
site_healthIncludedThe start-here check: crawls your site and returns findings, worst first — each with a severity, the number of pages affected, examples and a fix — plus a preview of how Google would truncate every title and description. No 0–100 score, on purpose.
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crawl_siteIncludedThe raw table behind those findings, a row per page: status and redirect chain, title and its length, description, canonical, H1s, robots directives, hreflang, word count, schema types, link counts, security headers and image attributes.
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robots_txtIncludedEvery rule in your robots.txt, and specifically whether Googlebot, Bingbot, GPTBot, ClaudeBot or PerplexityBot are blocked. Flags the expensive mistakes — a blanket disallow, blocked CSS and JS, a missing sitemap line.
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sitemap_auditIncludedYour XML sitemaps, followed one index level deep: URL counts, how many lastmods are over a year stale, malformed entries, URLs pointing off-host, and whether any file breaks the 50,000-URL or 50 MB limits.
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llms_txtIncludedFetches your /llms.txt and validates it against the llmstxt.org spec line by line — the file AI crawlers read to find out what your site is for.
WordPress
6 tools-
wp_propose_fixesYour own keyThe preview step. Reads what is on the page now and hands back every change it would make as a before-and-after with an id — and changes nothing until you say so.
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wp_apply_fixesYour own keyApplies the changes you just reviewed, by id. It cannot write a value that was not shown to you first, and it records the old value on the way past.
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wp_revert_fixesYour own keyPuts it back. Call it with an id to undo that change, or with nothing to see every change made so far — the undo log is browsable, not something you had to keep a receipt for.
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wp_list_contentYour own keyWhich of your posts and pages have a missing, truncated or duplicated SEO title and description — the worklist the fixes come from.
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wp_get_contentYour own keyEverything currently set on one page — title, description, canonical, focus keyword, social fields, schema type — and which of them are writable on your setup.
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wp_preflightYour own keyIs WordPress actually reachable, and if not, which plugin or host setting is in the way? Names the specific blocker — a security plugin, a stripped auth header, a cache serving you the old value back.
How the WordPress fixes stay safe
- SEO fields only. Title, meta description, canonical, focus keyword, social title and description, schema type and image alt text. It’s an allowlist in the code: there is no path that can send the body of a post.
- You see it first. One call proposes every change as a before-and-after with an id; applying takes those ids and nothing else, so it can’t write a value it didn’t show you.
- One-call undo. The old value is recorded before the new one goes in, and the undo log is browsable.
- Off until you switch it on, one named site at a time, on an Application Password you can revoke from your WordPress profile.
- A guess never becomes a write. A missing title the crawler can only suspect (the page renders in the browser) is blocked until a rendered crawl confirms it.
Works with Yoast and Rank Math for the SEO fields; alt text needs no plugin.
Speed, history & setup
11 tools-
cwv_compareIncludedMobile versus desktop Core Web Vitals for one URL, already diffed: both form factors, real-user field data and lab data kept separate, and a plain statement of which device is worse and by how much.
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crux_historyIncludedSix months of weekly Core Web Vitals from real Chrome users, with a trend verdict — and up to five sites per call, so you can put yourself next to four competitors. This is the data Google ranks on.
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pagespeed_reportIncludedLighthouse scores and lab Core Web Vitals for any public URL, including your competitors’.
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wayback_changesIncludedThe dates a page actually changed, from the Internet Archive — a change log, not a crawl log. Find the week a competitor repositioned.
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wayback_snapshotIncludedWhat that page said on that date: title, meta description, canonical, H1s and a text sample.
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connect_siteIncludedConnects one of your own domains to your token by proving you control it, rather than by typing the name in and being believed.
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list_my_google_propertiesGoogle sign-inThe GA4 properties and Search Console sites your own Google login can read, and which of those domains you could connect, so you pick a site instead of guessing its ID.
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list_my_ads_accountsGoogle sign-inThe Google Ads accounts your Google login can use, including clients of a manager account, with currency and status, so you can pick the right one for each site.
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capabilitiesIncludedWhat the connector can do and what is already wired up for your token specifically — every tool grouped by source, what each one still needs from you, and the questions worth asking first.
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list_sitesIncludedThe sites connected to your token, with their property and account IDs.
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health_checkIncludedConfirms each of your sites is wired up correctly and names the exact grant that is missing if not.
Coming soon.
Built and running on my own sites. Customers can’t connect their own account to these yet, so they aren’t counted above.
Google Business Profile
3 tools-
gbp_locationsComing soonThe Business Profile accounts and locations your Google login manages.
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gbp_performanceComing soonCalls, direction requests, website clicks and profile views from your Google listing, against the prior period: local search in numbers.
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gbp_reviewsComing soonYour average rating, review count, and how many recent reviews still have no reply. Read-only: it never replies for you.
YouTube Analytics
1 tool-
youtube_channel_reportComing soonYour channel over a date range: views, watch time, subscribers gained and lost, top videos and traffic sources, against the prior period.
Google Merchant Center
2 tools-
merchant_products_statusComing soonHow many products are approved, pending, disapproved or expiring, and the top disapproval reasons, so you know what to fix in the feed first.
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merchant_performanceComing soonClicks, impressions and CTR for your products on Google against the prior period, and which products lead.
HubSpot
4 tools-
hubspot_overviewComing soonYour portal at a glance: how many contacts, companies and deals, and how many new leads came in over the range, so you can see whether marketing is filling the pipeline.
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hubspot_dealsComing soonYour pipeline by stage: how many deals sit in each and what they are worth (amount and probability-weighted), plus deals won and lost over the range with the win rate and average deal size. Read-only: it never moves a deal or edits a record.
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hubspot_formsComing soonEvery form with its submission count, so you can tell which landing pages actually produce leads and which just get traffic.
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hubspot_marketing_emailsComing soonMarketing email results: sends, opens, clicks, bounces and unsubscribes per email, to set against the traffic those emails drive.
Mailchimp
2 tools-
mailchimp_campaignsComing soonYour recent sends: opens, clicks, unsubscribes, bounces and spam complaints per campaign, plus orders and revenue when a store is connected.
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mailchimp_audienceComing soonWhether your lists are growing: members, unsubscribes and month-by-month growth for up to five audiences.
Klaviyo
2 tools-
klaviyo_campaignsComing soonWhich campaigns made money: recipients, open and click rates, conversions and attributed revenue per campaign, optionally against the previous period.
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klaviyo_flowsComing soonWhich automations drive revenue: every flow ranked by attributed revenue, with open and click rates and revenue per recipient.
Microsoft Advertising
4 tools-
msads_accountsComing soonThe Microsoft Advertising (Bing Ads) accounts your Microsoft login can see.
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msads_account_summaryComing soonWhat Bing Ads spent and returned over the range: clicks, CPC, conversions and cost per conversion, against the period before.
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msads_campaignsComing soonWhich campaigns take the budget and which of them actually convert.
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msads_search_termsComing soonThe search terms that spent money without a single conversion: the negative-keyword list, written for you.
Meta Ads
4 tools-
meta_ad_accountsComing soonThe Facebook and Instagram ad accounts your login can read.
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meta_account_summaryComing soonSpend, reach, CTR, CPM, conversions and ROAS over the range, against the prior period.
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meta_campaignsComing soonWhich campaigns take the budget, what objective each runs on, and whether it converts.
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meta_ads_topComing soonThe ads carrying the account, and the ones that spent without converting.
LinkedIn Ads
3 tools-
linkedin_ad_accountsComing soonThe LinkedIn ad accounts your login has a role on.
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linkedin_ads_summaryComing soonSpend, CPC, conversions, Lead Gen Form leads and cost per lead, against the prior period.
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linkedin_campaignsComing soonEach campaign with its objective, budget, spend, clicks, conversions and leads, biggest spender first.
TikTok Ads
3 tools-
tiktok_advertisersComing soonThe TikTok ad accounts you authorized.
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tiktok_ads_summaryComing soonSpend, CPC and conversions over the range, against the prior period.
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tiktok_campaignsComing soonEach campaign with its objective, budget, spend, clicks, conversions and cost per conversion.
Not covered here
The Google Ads tools read spend, campaigns, search terms and quality scores, and never manage the account. For campaign management, Google ships its own official MCP server: see the Google Ads API docs. Meta has one for Meta Ads too: the Meta Ads MCP overview.